Google Tag Manager Fundamentals (Assessment 4)

Assessment 4

1. In order to create an AdWords Conversion tracking tag in Tag Manager, you must first get what from your AdWords account?

   (select all that apply)
   

    AdWords Account number
    Conversion Label
    Conversion ID
    Conversion Property

2. If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?

    A built-in Referrer variable that records conversion URLs
    A user-defined variable that records conversion amount
    The median amount users spend according to Analytics
    The projected amount users will spend according to Analytics

3. What two pieces of information does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

   (select all that apply)
   

    Hit and session attributes collected via the Data Layer
    Products the user has +1’d in Google Plus
    User information from the Analytics cookie
    Hit and session attributes collected from AdWords

4. To set up Dynamic Remarketing, you must do which of these things?

   (select all that apply)
   

    Link your AdWords and Google Analytics accounts
    Enable Analytics’ advertising features
    Set up Data Layer variables in Tag Manager
    Create Custom Dimensions in Google Analytics
    Create Custom Metrics in Google Analytics

5. What business information does AdWords use to generate dynamic ads based on a user’s past interactions with products and services on a website?

    Browser cookies
    Javascript methods
    Dynamic attributes
    User profiles

6. Where can you find a complete list of business vertical-attribute information for Google Analytics?

    The Google Analytics Help Center
    The Google Analytics Admin area
    The Tag Manager Admin area
    The AdWords Admin area

7. For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?

    Custom Metrics
    Custom Dimensions
    Enhanced Ecommerce
    Event tracking

8. For Dynamic Remarketing, what kind of variable will you need to set up in Tag Manager to collect information in the Data Layer?

    Constant variable
    Data Layer variable
    AdWords variable
    Event variable

9. For Dynamic Remarketing, if you wish to communicate information from the Data Layer to AdWords when a user adds a product to their shopping cart without refreshing the page, what kind of Analytics track type would you use?

    Pageview
    Event
    Transaction
    Social

10. For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

     Page URL
     Referrer
     Click Classes
     Page Hostname 

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Google Tag Manager Fundamentals (Assessment 3)

Assessment 3

1. To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?

   (select all that apply)
   

    Google Analytics Enhanced Ecommerce
    The Data Layer
    A Data Layer variable
    A Google Analytics tag with a Custom Dimension

2. The Data Layer “push method” allows you to do what?

    Push data from Google Analytics to your website
    Push data from your website into the Data Layer
    Push data from AdWords to the Data Layer
    Push data from one Tag Manager account to another

3. To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?

   (select all that apply)
   

    Google Analytics Enhanced Ecommerce
    The Data Layer
    A Data Layer variable
    A Google Analytics tag with a Custom Metric

4. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

    The Tag Manager account ID
    The Analytics property ID
    A Javascript push method
    The Custom Dimension index number

5. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

    The Tag Manager account ID
    The Analytics property ID
    A Javascript push method
    The Custom Metric index number

6. If you want to track Submit button clicks using an event trigger, what event type should you choose?

    Click
    Form
    Page View
    History Change

7. In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?

    Clicking a Submit button
    Clicking the Play button for a video
    Making a menu selection
    Closing a webpage

8. If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?

    Page Path variable
    URL variable
    Click Classes variable
    DOM element

9. If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?

    Url Port
    Url Query
    Url Fragment
    Url Path

10. If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?

     Built-in Event variable
     Built-in Element variable
     Built-in Click Classes variable
     Built-in Click Target variable 
    
    
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Google Tag Manager Fundamentals (Assessment 2)

Assessment 2

1.     When first logging into Google Tag Manager what will you need to set up?

 The Data Layer
 A Tag Manager account
 Cross-domain tracking
 A Google Analytics account

2.     Where should you place the container code on your website for best results?

 Before the opening <body> tag on every page of your website.
 After the opening <body> tag on every page of your website
 Before the closing </body> tag on every page of your website
 After the closing </body> tag on every page of your website

3.     Where can you find your container code in Tag Manager?

(select all that apply)

 After you first create an account and container
 Under the “Accounts” section by clicking into the container
 Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
 Under the “Versions” section by clicking into the tag

4.     What is the suggested naming convention when creating tags?

 Website name - tag type - variable used
 Agency name - website name - date
 Date - tag location - creator
 Tag type - website name - tag location

5.     To set up a reusable Google Analytics property ID variable, you should use what kind of variable?

 User-defined Constant variable
 User-defined Data Layer variable
 Built-in Event variable
 Built-in Click Classes variable

6.     What are some of the benefits of using the Data Layer in Tag Manager?

(select all that apply)

 Avoid fragile dependencies on web page source code
 Pass data into third-party applications
 Use the data to fire triggers
 Add an additional layer of security to data

7.     Where in your website code should you place the Data Layer object?

 Before the container snippet
 After the container snippet
 Inside the container snippet
 At the bottom of your HTML

8.     How are variables declared in the Data Layer?

 As Javascript cookies
 As variable types
 As containers
 As key-value pairs

9.     What are two ways to populate information to the Data Layer?

(select all that apply)

 Use code to pre-populate values in the Data Layer when a web page loads
 Use Google AdWords to push information to the Data Layer
 Use Google Analytics to push information to the Data Layer
 Use a Javascript method to push values from your web page into the Data Layer

10.Data Layer variables persist across pages automatically

 True
 False  

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Google Tag Manager Fundamentals (Assessment 1)

Assessment 1

1.     How can Google Tag Manager help you manage your website?

(select all that apply)

 Simplify and speed up tag deployment
 Specify when tags should fire
 Manage different versions of tags
 Increase website performance
 Increase audience reach

2.     Google Tag Manager can only be used with Google tags

 True
 False

3.     When creating a tag implementation plan, what are the recommended guidelines?

(select all that apply)

 Determine which existing tags can be moved into Tag Manager
 Decide what static and dynamic values you’ll want to pass from your website
 Determine which events (or actions) you’ll use as triggers
 Choose which tags can get you the data you need

4.     If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

 AdWords Conversion Tracking tag
 AdWords Remarketing tag
 Google Analytics Pageview tag
 DoubleClick Floodlight counter tag

5.     What is stored in a Tag Manager container?

 A grouping of all of your Tag Manager accounts.
 A collection of variables defined in Tag Manager.
 A Javascript object that holds data passed from your website
 A collection of website tags and triggers

6.     What is a “container snippet” in Tag Manager?

 JavaScript code placed on each page of your website
 A Javascript object that holds data passed from your website
 A collection of website tags and triggers
 Analytics tracking code

7.     A Tag Manager account allows you to do which of the following?:

(select all that apply)

 Manage tags for one or more websites
 Access your Google Analytics account
 Connect multiple Tag Manager accounts to single Google account
 Control access permissions to a Tag Manager account

8.     What is a “trigger” in Tag Manager?

 A trigger determines which events fire on your website
 A trigger instantiates the Data Layer
 A trigger fires tags in response to website events
 A trigger publishes tags to your website

9.     What are the three parts of a trigger in Tag Manager?

 Variables, operators, and values
 Operators, tags, and variables
 Variables, operators, and the Data Layer
 Tags, values, and the push method

10.How do you enable a built-in variable in Tag Manager?

 Publish the built-in variable in the Publish Now area
 Create a user-defined variable in the Variable configuration tab
 Check the built-in variable in the Variable configuration tab
 Uncheck the built-in variable in the Variable configuration tab  

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Digital Analytics Fundamentals - Final assessment

1. What should always be the first step of creating a measurement plan?

   Setting up Google Analytics goals
   Determining what segments you want to use for analysis
   Choosing the KPIs that you'll use to assess your performance
   Outlining your digital strategies and tactics
   Defining your overall business objective

2. True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

   True. No additional implementation is required since Goals are tracked automatically.
   False. You must set up your goals once you identify the KPIs you want to track.

3. In Google Analytics, "attribution" most commonly refers to:

   Assigning which conversions should be tracked for your site or mobile app
   Assigning which marketing channels get credit for conversions
   Assigning the value of an ecommerce purchase
   Assigning which property you want to collect data in for each of your websites and apps

4. Which of the following are metrics?

   Check all that apply.
   Site Search Term
   Source
   Avg. Time on Page
   Goal Conversion Rate

5. Which of the following are dimensions?

   Check all that apply.
   Medium
   Event Category
   Bounce Rate
   Ad Content

6. By default, when does a user's session (or "visit") end according to Google Analytics?

   After 30 minutes, regardless of how active the user is on your website
   The session ends once the user opens another window in the browser
   The session ends once the user is inactive for 30 minutes or more
   Immediately when the user closes the browser

7. Which of the following Google Analytics tools would you use to permanently exclude website traffic from your internal employees from your reports?

   A filter in a standard report that you apply after the data is processed
   A filter in a Custom Report that you apply after the data is processed
   The Plot Rows feature that you apply after the data is processed to show internal employee traffic versus customer traffic
   A filter that you create in the Admin settings and apply to your report view

8. True or False. If you make a mistake implementing a filter you can always correct it by fixing the filter and reprocessing the historical data.

   True
   False

9. Which of the following is NOT a standard Google Analytics campaign variable?

   utm_adgroup
   utm_source
   utm_term
   utm_content

10. Which of the following traffic source / medium combinations would NOT be detected by Google Analytics automatically and would require manual tagging for customization?

    google / organic
    nytimes.com / display
    wikipedia.com / referral
    direct / (none)
    bing.com / organic

11. What do you need to do to track interactions that happen within a page of your website, like downloading a PDF, or clicking "play" and "stop" on an embedded video player?

    Nothing. These interactions are automatically tracked by Google Analytics.
    Have a developer implement Event Tracking code for each interaction you want to track.
    Adjust your account settings to indicate which interactions should be tracked.
    Use campaign link tagging to identify users who complete particular interactions on your site.

12. Add campaign link tags to the URL http://www.mysite.com/home so that traffic to the link would show in the All Traffic report as "coupon / email" and in the Campaigns report as "springsale". Enter the tagged URL here.

13. You own three different websites that operate independently but are all a part of the same company. Which of the following is the best way to set up your Google Analytics account for these sites?

    Create three different accounts, one for each website, so that no account settings overlap for the sites.
    Create three different properties, one for each website, so that each site has its own unique tracking code.
    Create three different views under the same property (one for each website) so that the data for all three sites is aggregated in your reports.
    None of these options will work.

14. Which of the pages below would match a goal with the following settings: Destination begins with /orderconfirmed

    Check all that apply.
    www.mystore.com/orderconfirmed.html
    www.mystore.com/shirts/orderconfirmed.html
    www.mystore.com/orderconfirmed/shirts.html
    www.mystore.com/orderconfirmed.html?id=153

15. Which of the following are reasons to implement Ecommerce tracking in addition to Goals?

    Check all that apply.
    To see which campaigns lead to the sale of particular products
    To monetize goals such as newsletter sign-ups
    To track revenue generated by the website
    To enable an online payment system

16. A user visits your website and subscribes to your newsletter, which you are tracking as a Goal. The user's colleague then immediately subscribes to the same newsletter using the same computer and browser. How many conversions will be recorded in Google Analytics?

    0
    1
    2

17. Within a 30-day period a user visits your website first from a social media ad, then from a banner ad on a news site, and then from a paid search ad. On the final visit the user submits a "Contact" form that you track as a Goal conversion. Which of the following statements are true about how the user's activity will be reported?

    Check all that apply.
    The social media ad will get all the credit for the conversion because it was the first source that brought the user to your site.
    The social media ad and the banner ad will be given credit in the Multi-Channel Funnels reports as "assisting interactions."
    In the All Traffic report all three traffic sources will get credit for the conversion.
    In the All Traffic report only the paid search ad will get credit for the conversion.

18. You have been asked to find opportunities to increase the number of users who complete the three-step account sign-up process on your site. Which of the three following analyses would be most useful for your investigation?

    Choose three.
    Using the All Traffic report to identify which traffic sources have the highest conversion rate.
    Using the Landing Pages report to identify which landing pages have the highest conversion rate.
    Using the All Pages report to identify which pages have the most pageviews.
    Using the Goal Flow report to identify which of the three steps has the highest drop-off rate.

19. Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

    Check all that apply.
    Keyword report
    Site Search report
    Matched Search Queries report
    Search Engine Optimization report

20. You want to create a report in Google Analytics that shows you the Visits and Ecommerce Conversion Rate broken out by both the dimensions Medium and City. How could you create this report?

    Check all that apply.
    Adjust the primary dimension of the Locations report to "City" and add a secondary dimension of "Medium." Then switch the metric group to "Ecommerce."
    Adjust the primary dimension of the All Traffic report to "Medium" and add a secondary dimension of "City." Then switch the metric group to "Ecommerce."
    Create a Custom Report with the dimensions "Medium" and "City" and the metrics "Visits" and "Ecommerce Conversion Rate."
    You can find this data in the default Locations report without adjusting any settings.
    It is not possible to create this report in Google Analytics.
    
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Google Analytics Platform Principles (Final Assessment Answers)

PLEASE NOTE: Don't just skip through the course, take the exam and cheat at it just to scam a "diploma". There's literally no reason to! You can take the course as many times as you want! There's no penalty!!! Take the damn course and learn something! Only use the answer key below if you are hopelessly stuck and can't something out!

If you have trouble with the questions below, go check out the course first!.


1. What are the four main components of the Google Analytics platform? (select all that apply)
Collection
Configuration
Continuation
Processing
Progressing
Recollection
Reporting

The answer to question 1 is: A, B, D, G "Collection, Configuration, Processing, Reporting"


2. The tracking code in Google Analytics: (select all that apply)
connects data to your specific Google Analytics account
sends data back to your Google Analytics account for reporting
tracks changes in your AdWords account
identifies new and returning users

The answer to question 2 is: A, B, D, "connects data to your specific Google Analytics account, sends data back to your Google Analytics account for reporting, identifies new and returning users"


3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?
Software Development Kit
JavaScript Tracking Code
The Measurement Protocol
HTML

The answer to question 3 is: C "The Measurement Protocol"


4. Google Analytics can only recognize returning users on websites, not on mobile apps.
  True   False

The answer to question 4 is: "FALSE"


5. During data processing, Google Analytics:
transforms your raw data from collection according to your configuration settings
aggregates your data into database tables
imports data from other sources you've defined, like Google AdWords or Webmaster Tools
organizes hits into sessions

The answer to question 5 is: A, B, C, D "transforms your raw data, aggregates your data into database tables, imports data from other sources you've defined, organizes hits into sessions "


6. A session in Google Analytics consists of:
the reports generated by users over a specific period of time
interactions or hits from a specific user for all time
interactions or hits from a specific user over a defined period of time
a group of users getting together in person to discuss Analytics

The answer to question 6 is: C "interactions or hits from a specific user over a defined period of time"


7. How can you add data to Google Analytics from other sources? (select all that apply)
By linking your AdWords account to Google Analytics to import your advertising data
By downloading your data from Webmaster Tools and manually importing it into Google Analytics  By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”
By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns

The answer to question 7 is: A, C, D


8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)
Sessions
Channel Groupings
Filters
Users
Goals
Interactions

The answer to question 8 is: B, C, E "Channel Groupings, Filters, Goals"


9. Which of the following are dimensions in Google Analytics? (select all that apply)
Campaign
Visits
Time on Page
City
Browser
Language
Pageviews
Unique Visitors

The answer to question 9 is: A, D, E, F "Campaign, City, Browser, Language"


10. You can combine any metric with any dimension in a Google Analytics report.
True False

The answer to question 10 is: "False"


11. When does Google Analytics sample data for reporting?
When the data you request has already been calculated in the aggregate tables
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
When the report is pulled at the end of the high traffic week
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits

The answer to question 11 is: B "When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits"


12. You've discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?
Have your site developers create a new version of your website for internal users only that doesn't have the tracking code
Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
Have your account administrator reprocess the data in your account to exclude internal users
There's not a way to prevent the internal traffic from showing in your reports.

The answer to question 12 is: B "Have your account administrator configure a Filter that excludes internal traffic from being included in your report views"


13. You've discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)
The data for the Product pages wasn't collected because tracking code wasn't placed on those pages of the site
Google Analytics doesn't collect data from eCommerce sites
During processing Google Analytics sampled out the Product pages from your reports
A filter applied during processing was configured to remove Product pages data from your reports

The answer to question 13 is: A, D "tracking code wasn't placed on those pages, A filter applied during processing was configured to remove Product pages data from your reports"


14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
Add a Goal that tracks when a user lands on your site homepage
Add a Filter to exclude users who don't watch a video on your site
Adjust the session timeout length to be greater than 45 minutes so that the session doesn't automatically timeout while a user is watching a long video on the site
Create a Content Grouping that groups together all of your video pages in your reports

The answer to question 14 is: C "Adjust the session timeout length to be greater than 45 minutes"


15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)
Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
Create a dashboard directly in the Google Analytics user interface and share it with your team
It's not possible to create a dashboard using Google Analytics data

The answer to question 15 is: B, C " Use the Google Analytics reporting APIs to automatically send data, Create a dashboard directly in the Google Analytics user interface"


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For Google AdWords Certification and Google Analytics Certification contact me soon! 
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