tag:blogger.com,1999:blog-30197437170981925632023-12-20T00:39:06.433-08:00Informative BlogWhere you will find something informativeAmit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.comBlogger77125tag:blogger.com,1999:blog-3019743717098192563.post-19836980550147148862017-07-04T23:59:00.000-07:002017-07-04T23:59:53.261-07:00Despacito Lyrics: English Translation from Spainish<div dir="ltr" style="text-align: left;" trbidi="on">
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<strong>Despacito Lyrics - (Spainsih)</strong><br />
<br />
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/kJQP7kiw5Fk/0.jpg" src="https://www.youtube.com/embed/kJQP7kiw5Fk?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
<br />
<strong> </strong> <br />
Sí, sabes que ya llevo un rato mirándote<br />
…<br />
Tengo que bailar contigo hoy<br />
Vi que tu mirada ya estaba llamándome<br />
Muéstrame el camino que yo voy (Oh)<br />
Tú, tú eres el imán y yo soy el metal<br />
…<br />
Me voy acercando y voy armando el plan<br />
…<br />
Solo con pensarlo se acelera el pulso<br />
(Oh yeah)<br />
Ya, ya me está gustando más de lo normal<br />
Todos mis sentidos van pidiendo más<br />
Esto hay que tomarlo sin ningún apuro<br />
<strong>Despacito</strong><br />
Quiero respirar tu cuello <strong>despacito</strong><br />
Deja que te diga cosas al oído<br />
Para que te acuerdes si no estás conmigo<br />
<strong>Despacito</strong><br />
Quiero desnudarte a besos <strong>despacito</strong><br />
Firmo en las paredes de tu laberinto<br />
Y hacer de tu cuerpo todo un manuscrito (sube, sube, sube)<br />
(Sube, sube)<br />
Quiero ver bailar tu pelo<br />
Quiero ser tu ritmo<br />
que le enseñes a mi boca<br />
tus lugares favoritos (favoritos, favoritos baby)<br />
Déjame sobrepasar tus zonas de peligro<br />
hasta provocar tus gritos<br />
y que olvides tu apellido<br />
Si te pido un beso ven dámelo<br />
Yo sé que estás pensándolo<br />
Llevo tiempo intentándolo<br />
Mami, esto es dando y dándolo<br />
Sabes que tu corazón conmigo te hace bom, bom<br />
Sabes que esa beba está buscando de mi bom, bom<br />
Ven prueba de mi boca para ver cómo te sabe<br />
Quiero, quiero, quiero ver cuánto amor a ti te cabe<br />
Yo no tengo prisa, yo me quiero dar el viaje<br />
…<br />
Empecemos lento, después salvaje<br />
<strong>Pasito</strong> a <strong>pasito</strong>, suave <strong>suavecito</strong><br />
…<br />
Nos vamos pegando, <strong>poquito</strong> a <strong>poquito</strong>…<br />
Cuando tú me besas con esa destreza<br />
Veo que eres malicia con delicadeza<br />
<strong>Pasito</strong> a <strong>pasito</strong>, suave <strong>suavecito</strong><br />
…<br />
Nos vamos pegando, <strong>poquito</strong> a <strong>poquito</strong>…<br />
Y es que esa belleza es un rompecabezas<br />
Pero pa’ montarlo aquí tengo la pieza<br />
<strong>Despacito</strong><br />
Quiero respirar tu cuello <strong>despacito</strong><br />
Deja que te diga cosas al oído<br />
Para que te acuerdes si no estás conmigo<br />
<strong>Despacito</strong><br />
Quiero desnudarte a besos <strong>despacito</strong><br />
Firmo en las paredes de tu laberinto<br />
Y hacer de tu cuerpo todo un manuscrito (sube, sube, sube)<br />
(Sube, sube)<br />
Quiero ver bailar tu pelo<br />
Quiero ser tu ritmo<br />
que le enseñes a mi boca<br />
tus lugares favoritos (favoritos, favoritos baby)<br />
Déjame sobrepasar tus zonas de peligro<br />
Hasta provocar tus gritos<br />
Y que olvides tu apellido<br />
<strong>Despacito</strong><br />
Vamos a hacerlo en una playa en Puerto Rico<br />
Hasta que las olas griten “¡ay, bendito!”<br />
Para que mi sello se quede contigo<br />
<strong>Pasito</strong> a<strong> pasito</strong>, suave <strong>suavecito</strong><br />
…<br />
Nos vamos pegando, <strong>poquito</strong> a <strong>poquito</strong>…<br />
que le enseñes a mi boca<br />
tus lugares favoritos (favoritos, favoritos baby)<br />
<strong>Pasito</strong> a<strong> pasito</strong>, suave <strong>suavecito</strong><br />
…<br />
Nos vamos pegando, <strong>poquito</strong> a <strong>poquito</strong>…<br />
Hasta provocar tus gritos<br />
Y que olvides tu apellido<br />
<strong>Despacito</strong><br />
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<strong>Despacito Lyrics - English Translation from Spainish </strong>(line by line)<strong><br /></strong><br />
Yes, you know that it’s already been a while that I’ve been looking at you<br />
I have to dance with you today<br />
I saw that your look was already calling me<br />
Show me the way that I go (Oh)<br />
You, you are the magnet and I am the metal<br />
I’m getting closer and I’m putting together the plan<br />
Just by thinking it my pulse accelerates (Oh yeah)<br />
Already, I’m liking it more than usual<br />
All my senses are asking for more<br />
This one must take it without any trouble<br />
Nice and slow<br />
I want to breathe your neck extra slowly<br />
Let me tell you things in your ear<br />
So that you remember if you’re not with me<br />
Nice and slow<br />
I want to undress by extra slow kisses<br />
Sign on the walls of your labyrinth<br />
And make your whole body a manuscript (get up, get up, get up)<br />
(Get up, get up)<br />
I want to see your hair dance<br />
I want to be your rhythm<br />
that you teach to my mouth<br />
your favorite places (favorites, favorites baby)<br />
Let me surpass your danger zones<br />
Until bringing on your screams<br />
And that you forget your last name<br />
If I ask you for a kiss, come give it to me<br />
I know that you are thinking it<br />
It’s been a while I’ve been trying it<br />
Mommy, this is giving and giving it<br />
You know your heart with me makes you boom, boom<br />
You know that baby is looking for my boom, boom<br />
Come try from my mouth to see how it knows you<br />
I want, I want, I want to see how much love it fits you<br />
I’m not in a hurry, I want to give myself to the trip<br />
Let’s start slow, then wild<br />
baby step by baby step, smooth, nice and smooth<br />
We are sticking ourselves together, little bit by little bit<br />
When you kiss me with that skill<br />
I see you are wickedness with delicacy<br />
baby step by baby step, smooth, nice and smooth<br />
We are sticking ourselves together, little bit by little bit<br />
And it’s that beauty is a puzzle<br />
But to assemble it here I have the piece<br />
Nice and slow<br />
I want to breathe your neck extra slowly<br />
Let me tell you things in your ear<br />
So that you remember if you’re not with me<br />
Nice and slow<br />
I want to undress by extra slow kisses<br />
Sign on the walls of your labyrinth<br />
And make your whole body a manuscript (get up, get up, get up)<br />
(Get up, get up)<br />
I want to see your hair dance<br />
I want to be your rhythm<br />
that you teach to my mouth<br />
your favorite places (favorites, favorites baby)<br />
Let me surpass your danger zones<br />
Until bringing on your screams<br />
And that you forget your last name<br />
Nice and slow<br />
We’re going yo do it on a beach in Puerto Rico<br />
Until the waves shout “oh my God!”<br />
So that my stamp stays with you<br />
baby step by baby step, smooth, nice and smooth<br />
We are sticking ourselves together, little bit by little bit<br />
that you teach to my mouth<br />
your favorite places (favorites, favorites baby)<br />
baby step by baby step, smooth, nice and smooth<br />
We are sticking ourselves together, little bit by little bit<br />
Until bringing on your screams<br />
And that you forget your last name<br />
Nice and slow</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-60069880190678445202017-05-18T00:23:00.000-07:002017-05-18T00:23:44.160-07:00How to add your social media profiles to Knowledge Graph<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<h2 class="MsoNormal" style="text-align: left;">
Add your social media profiles to Knowledge Graph</h2>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Use markup on your official website to add your social
profile information to a Google Knowledge panel. Knowledge panels prominently
display your social profile information in some Google Search results.</div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQWCRQdIuPD47JCiyDqN3OAtk7X1l9zYlPwxhB1QYMiu_R5I70r9_RkcIrEZ08wctCoqAErpUhAodclFwJeHTj-gi-PYnCoo_oqAekyKoP2-gYr2FHkj6aFf651V3FDOUifFnZ1IgsXIN2/s1600/social-profiles01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQWCRQdIuPD47JCiyDqN3OAtk7X1l9zYlPwxhB1QYMiu_R5I70r9_RkcIrEZ08wctCoqAErpUhAodclFwJeHTj-gi-PYnCoo_oqAekyKoP2-gYr2FHkj6aFf651V3FDOUifFnZ1IgsXIN2/s320/social-profiles01.png" width="210" /></a></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
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Follow the guidelines given here. <a href="https://developers.google.com/search/docs/data-types/social-profile-links">https://developers.google.com/search/docs/data-types/social-profile-links</a></div>
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<br /></div>
<div class="MsoNormal">
<b>Example Script is here –</b></div>
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<br /></div>
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<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><script
type="application/ld+json"></span></div>
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<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">{</span></div>
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<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"@context" :
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<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"@type" : "Organization",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"name" : "WooRank",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"url" : "https://www.domain.com",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"sameAs" : [</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"https://twitter.com/social",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"https://plus.google.com/+ social ",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"https://www.facebook.com/ social ",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"https://foursquare.com/v/ social /4e296473149554c77442cc98",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;">
</span>"http://www.yelp.com/biz/your-business-url-from-yelp"</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>],</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"address": {</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"@type":
"PostalAddress",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"streetAddress": "Boulevard
Louis Schmidt",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"addressRegion":
"Etterbeek",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"postalCode": "1040",</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>"addressCountry": "BE"</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>}</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">}</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"></script></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Which can be tested here -</b> <a href="https://search.google.com/structured-data/testing-tool">https://search.google.com/structured-data/testing-tool</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Thank you for reading, somehing informative is coimg soon.. </div>
<div class="MsoNormal">
<br /></div>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-1825814760493067112016-12-21T05:02:00.000-08:002016-12-21T05:03:19.788-08:00UP Primary Teachers 16460 Recruitment 2016-17 Apply Online<div dir="ltr" style="text-align: left;" trbidi="on">
UP Assistant Teacher Recruitment 2016 in Uttar Pradesh Primary Schools UP Basic Shiksha Parishad Primary teachers recruitment 2016 UP 16460 Assistant teacher recruitment in Primary school New teacher Bharti Notification pdf Online Application form<br />
UP Assistant Teacher Recruitment 2016-17<br />
<br />
<b>Click Here to Apply Online for UP 9342 LT Grade Teacher Recruitment 2016-2017</b><br />
<br />
LATEST UPDATE dated 21.12.2016 : Official Notification for 12460 Primary Teacher Notification is released Now. Online Registration for UP 12460 Primary Teacher Recruitment 2016 is going to start from 28.12.2016……………candidates can check details from the direct link given at below……….<br />
<br />
<b>NOTE : Candidates can Apply Online in Other Districts, When There are No Vacancies in their Home District.</b><br />
<br />
<b>Total Posts :</b> 16460 Assistant Teachers in Primary Schools<br />
<br />
12460 Posts for General Recruitment<br />
4000 Posts for Urdu Teachers<br />
<br />
Click Here for UP 4000 Urdu Teacher Recruitment Notification 2016, Online Application<br />
<br />
Get District wise Vacancy Details & Notification as listed below -<br />
<br />
<b>Name of District </b> No. Of Vacancy <br />
<b>Pratapgarh </b> 360Posts <br />
<b>Sitapur </b> 1268 Posts <br />
<b>Gonda </b> 788 Posts <br />
<b>Ballia</b> 720 Posts <br />
<b>Hathras</b> 535 Posts <br />
<b>Rampur </b> 432 Posts <br />
<br />
<b>Educational Qualification : </b>TET Qualified BTC & Special (Vishishth) BTC Passed Candidates are Eligible to apply for these Posts. (For Detailed Information wait for Advertisement).<br />
<br />
<b>Age Limit : </b>Candidates age limit should be in between 21 years to 40 years.<br />
<br />
<b>Pay Scale : </b>Rs. 9300/- 34,800/- with Grade Pay 4600/-<br />
<br />
<b>Educational Qualification :</b> TET Qualified BTC & Special (Vishishth) BTC Passed Candidates Are Eligible to apply for these Posts. (For Further Information Please See Advertisement)<br />
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<b>Application Fee :</b> Rs. 500/- for General & OBC Candidates & Rs. 200/- for SC/ST/ Reserved Category. There will be no fee for Physically Handicapped Candidates.<br />
<br />
<b>How to Apply :</b> Eligible candidates should apply Online only Any other mode of submission of application would not be accepted For detailed advertisement log on to http://upbasiceduparishad.gov.in Online submission of application will start on 28.12.2016 and close on 09.01.2017. However last date of payment of Application Fee will be 13.01.2017.<br />
<br />
<b>Last Date for Submission of Application Fee :</b> 11.01.2017<br />
<br />
<b>Last Date for Submission of Application Form :</b> 13.01.2017<br />
<br />
<b>Dates for Correction in Online Application : </b>17 to 19.01.2017<br />
<br />
<b>Last Date :</b> 09-01-2017<br />
<br />
For More Detail Please Visit : http://upbasiceduparishad.gov.in/</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com3tag:blogger.com,1999:blog-3019743717098192563.post-68004689847140398142016-11-10T04:24:00.000-08:002017-03-25T04:25:41.553-07:00Ajj Din Hashar Da - Punjabi Song Lyrics, Meaning & English Translation - Babbu Mann<div dir="ltr" style="text-align: left;" trbidi="on">
Song: Ajj Din Hashar Da<br />
Singer: Babbu Mann<br />
Album/Movie: Hashar<br />
<br />
<b>Lyrics of Ajj Din Hashar Da with English Translation</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
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<b> </b><br />
<br />
Ajj din hashar da ni kal main nahin rehna <br />
Je laayi yaari mul morna paena<br />
Toon agge wadheya tenu farak nahi paena<br />
Toon agge wadheya tenu farak nahi paena<br />
Main piche hatt geya mera kakh nahi rehna<br />
<br />
<b>Today is the day of judgement, I won't be there tomorrow<br />
If you love someone, You need to stay faithful forever<br />
If You move forward, it won't make a difference to you<br />
If moved back , I will be ruined<br />
</b><br />
<br />
Ajj din hashar da ni kal main nahi rehna<br />
Je laayi yaari mull morna paena<br />
<br />
Hathan utte rakh balde kole, main tere naal lae lava laavan<br />
Khoon nassa da kadd ke bibba, aa jaa teri maang sajavan<br />
Hathan utte rakh balde kole, main tere naal lae lava laavan<br />
Khoon nassa da kadd ke bibba, aa jaa teri maang sajavan<br />
<br />
Yaar naseebaan de naal milde<br />
Yaar bana ke rakh lae gehna<br />
<br />
<b>Keeping burning coals in the hand<br />
I will marry you<br />
I will use my blood my dear and use it instead of vermillion<br />
<br />
Only fortune ones find love<br />
Make me you jewellery and keep me close to you<br />
</b><br />
<br />
<br />
Ajj din hashar da ni kal main nahin rehna<br />
Je laayi yaari mul morna paena<br />
<br />
Dil jaleyaan da ki hai jithe, raat pave othe so jayie<br />
Rizde hoye zakhma utte, dass rasonthan ta ki layie<br />
Dil jaleyaan da ki hai jithe, raat pave othe so jayie<br />
Rizde hoye zakhma utte, dass rasonthan ta ki layie<br />
Mitti ban ban jindri khudi<br />
Fer vi tere assi charni rehna<br />
<br />
<b>Dejected lovers settle down wherever the day ends<br />
Tell me which ointments should I apply on my wounds<br />
Life is turning into ashes<br />
Still, I will lie at your feet<br />
</b><br />
<br />
Ajj din hashar da ni kal main nahi rehna<br />
Je laayi yaari mul morna paena<br />
<br />
Tu taan manzil labb layi ae, assi labbde reh gaye rasta ni<br />
Jehda koi mull nahi si, ajj kaudiya to vi sasta ni<br />
Tu taan manzil labb layi ae, assi labbde reh gaye rasta ni<br />
Jehda koi mull nahi si, ajj kaudiya to vi sasta ni<br />
Maran to picho vi tere naal, bann ke main pachawa rehna<br />
<br />
<b>You have found your destination<br />
I kept looking for the way<br />
The one wih was once priceless is now worthless<br />
Even after I die, I shall stay with you as your shadow<br />
</b><br />
<br />
<br />
Ajj din hashar da ni kal main nahin rehna<br />
Je laayi yaari mul morna paena<br />
Tu agge vadheya tennu farak nahin paena<br />
Tu agge vadheya tennu farak nahin paena<br />
Main piche hatt gaya mera kakh nahin rehna<br />
Ajj din hashar da ni kal main nahin rehna<br />
Je laayi yaari mul morna paena
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-10734550045245356892016-10-07T00:07:00.000-07:002016-10-07T00:07:16.956-07:00KHAAB LYRICS – Akhil | Panne naal Panne | Punjabi Song<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/2eliQ_KR8yA/0.jpg" src="https://www.youtube.com/embed/2eliQ_KR8yA?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
<br />
<div style="text-align: center;">
<b>KHAAB LYRICS – Akhil | Panne naal Panne | Punjabi Song</b></div>
<br />
Main jadon tere khaab an wale raah tureya<br /> Main turreya bada na maithon jawein mudeya<br /> O jive rehnde panne nal panne judd de<br /> Main ravaan tere nal ohna waangu judeya<br />
Main likhda hunda si tere baare adiye<br /> Jaa ke puchle gawah ne taare adiye<br /> Jo karde mazak ohna hass lainde<br /> Jo taane kassde ohna nu kass lainde<br />
Dil tainu rehnda sadda chete karda<br /> Kise hor te na maare tere te hi marda<br /> Ban meri rani tera raja ban jaan<br /> Tu hi ban mera ghar darwaza ban jaan<br />
O tainu vekh jaava tere val rudeya<br /> Tu fool te main tahni wangu naal judeya<br />
Main jado tere khaab an wale raah tureya<br /> Main turreya bada na maithon jawein mudeya<br /> O jive rehnde panne nal panne judd de<br /> Main ravaan tere nal ohna waangu judeya<br />
Layi na tu mainu bahute laare adiye<br /> Ni hor kitte rehjiye kunware adiye<br /> Mere supne bade ne keh lainde<br /> Na bhejj main dur nede reh lai de<br />
Ae pyar rahe pura na rahe thudeya<br /> Main umraan tayi tere naal raha judeya<br />
Main jado tere khwaab an wale raah tureya<br /> Main turreya bada na maithon jawein mudeya<br /> O jive rehnde panne nal panne judd de<br /> Main ravaan tere nal ohna waangu judeya<br />
Aa kathe ho ke duniya bana laye<br /> Rusiye te ta jhat hi mana laye<br /> Choli teri khushiyaan naal bhar daunga<br /> Supne aa wala tainu ghar daunga<br />
<br />
Ae fikke nahi laare eh sahchi gudde aa<br /> Tere lai ae haath Rabb agge judeya<br />
Main jado tere khwab an wale raah tureya<br /> Main turreya bada na maithon jawein mudeya<br /> O jive rehnde panne nal panne judd de<br /> Main ravaan tere nal ohna waangu judeya</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com1tag:blogger.com,1999:blog-3019743717098192563.post-78337811729542257962016-08-11T04:16:00.000-07:002016-08-11T04:16:49.033-07:00Download Free Multipurpose Responsive WordPress Theme - Point<div dir="ltr" style="text-align: left;" trbidi="on">
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</div>
<b>Features:</b><br /><br /> <br /> <b>Free</b><br /> Point is 100% free to download and use, and it’s loaded with premium functionality.<br /> <br /><br /> <b>Friendly Layout</b><br /> Point features a unique, premium layout, with custom post meta information boxes and styled widgets.<br /> <br /><br /> <b>Advanced Options</b><br /> Tweak and customize Point from the comfort of Customizer, so you won’t have to touch a line of code to make your changes.<br /> <br /><br /> <b>Responsive</b><br /> Like all MyThemeShop themes, Point is responsive and works on all devices and browsers seamlessly.<br /> <br /><br /> <b>SEO Optimized</b><br /> SEO in a free WordPress theme is almost unheard of, but we rose to the challenge and included our best search optimization in Point.<br /> <br /><br /> <b>Custom Widgets</b><br /> We included our custom widget library with Point, so you don’t have to tinker with extra plugins to build your site.<br /><br /><br /> <b> Unlimited Background Patterns</b><br /> Through the options panel, you can set a variety of different backgrounds, from patterns to colors, textures and more, with unlimited possibilities.<br /> <br /><br /> <b>Unlimited Color Schemes</b><br /> Find the colors that express your site’s personality, and customize them all to your liking, with unlimited color schemes to choose from.<br /> <br /><br /> <b>Translation Ready</b><br /> Point is translation-ready, so you can just add a translation file and instantly reach new global audiences.<br /> <br /> <br /> <b>HTML5 and CSS3</b><br /> Point is hand-coded with the latest HTML5 and CSS3 markup, making your site future-proof and lightning fast.<br /><br /> <br /> <b>Related Posts</b><br /> Generate more views from each post with the included related posts widget that encourages visitors to see more content they’ll love.<br /> <br /><br /> <b>RTL Support</b><br /> Point theme is compatible with Right to Left (RTL) languages. You can use this feature with only one click!<br /></div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com1tag:blogger.com,1999:blog-3019743717098192563.post-73798005326987397942016-08-04T06:01:00.000-07:002016-08-22T01:36:29.949-07:00Nagaland State Lotteries Result Today at 7.30 PM Online 22 August 2016<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>Nagaland State Lotteries Result Today Evening at 7.30 PM Online August 22, 2016</b></div>
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Nagaland is a state in Northeast India. It borders the state of Assam to the
west, Arunachal Pradesh and part of Assam to the north, Burma to the east and
Manipur to the south. State capital of Nagaland is Kohima, and the largest city
is Dimapur. Nagaland state is mostly mountainous except those areas bordering
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is one amongst the states of Northeast Republic of India, with Aizawl as its
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nation.Nagaland State Lotteries 3 PM Result 22 August 2016 on-line.The name
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specifically Tripura, Assam, Manipur. Agriculture is the most important
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Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-52446484438886287792016-07-23T06:06:00.000-07:002016-07-23T06:09:47.454-07:00"Rich Dad Poor Dad" by Robert Kiyosaki free ebook pdf download<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
</div>
<div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
<b>Rich Dad Poor Dad</b> is a 1997 book written by Robert Kiyosaki and Sharon Lechter. It advocates the importance of financial independence and building wealth through investing, real estate investing, starting and owning businesses, as well as increasing one's financial intelligence to improve one's business and financial aptitude. Rich Dad Poor Dad is written in the style of a set of parables, ostensibly based on Kiyosaki's life.</div>
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<b>Book Summary -</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1PCHSt_EYFekuBaLoeFZ-uCyIEIvsjL_gUvAPoT7XpZM4snQEqfuP5dHslFO-Xi3cUh3TeR0EIubrcO6MjyFWed5LAx0JGYZ0UX2hGXEeVDi16PlgWOYxiAPzAVEv0Sklk5BxFv9BvfCm/s1600/rich-dad-poor-dad-free-ebook-download-pdf.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1PCHSt_EYFekuBaLoeFZ-uCyIEIvsjL_gUvAPoT7XpZM4snQEqfuP5dHslFO-Xi3cUh3TeR0EIubrcO6MjyFWed5LAx0JGYZ0UX2hGXEeVDi16PlgWOYxiAPzAVEv0Sklk5BxFv9BvfCm/s1600/rich-dad-poor-dad-free-ebook-download-pdf.jpg" /></a></div>
Rich Dad, Poor Dad is the tale of creator Robert Kiyosaki's childhood in Hawaii and his two fathers – one rich father (not natural) and one poor father (organic). Kiyosaki was compelled to pick between following in the strides of his poor father – a very taught government laborer – or his rich father – a business visionary who never graduated secondary school. <br />
<br />
Eventually, Kiyosaki chooses to gain from his rich father - who wouldn't? The book concentrates for the most part on the training and money related counsel Kiyosaki gained from his rich father. His rich father could make a multi-million dollar realm from for all intents and purposes nothing, utilizing his monetary keenness and the influence of his creative energy.<br />
<br />
<br />
The book is sorted out into six fundamental lessons that Kiyosaki presents to getting to be fruitful: <br />
<br />
<ul style="text-align: left;">
<li>The wealthy don't work for cash </li>
<li>Monetary proficiency is critical </li>
<li>Own organizations, instead of work at them </li>
<li>Comprehend charges and the force of companies </li>
<li>The rich develop cash </li>
<li>Work to learn as opposed to work for cash </li>
</ul>
<br />
These lessons join the teachings of Kiyosaki's rich father with encounters from his own particular life. They contain repeating subjects, for example, the significance of enhancing your money related IQ and budgetary proficiency, an arrangement of aptitudes that Kiyosaki accepts is missing from the present training framework. <br />
<br />
The book likewise indicates how the wealthy don't function for cash, they constrain cash to work for them. The rich obtain resources as opposed to liabilities. Kiyosaki stresses the significance of having the capacity to separate between a benefit and a risk. He expresses that keeping in mind the end goal to be genuinely affluent, your advantage segment must be vigorous and ready to balance your everyday costs. He clarifies that the vast majority trust a higher wage will make them rich, however in all actuality, a solid resource segment will. Higher livelihoods regularly prompt higher costs, higher assessments, and more obligation.<br />
<br />
<div style="text-align: center;">
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<br />
Rich Dad, Poor Dad investigates the influence of organizations and shows how the rich use enterprises to house their cash. Enterprises take into consideration costs to be paid pre-charge, sparing the entrepreneur heaps of cash. Kiyosaki dissipates the myth that expenses hurt the rich the most – rather he demonstrates what number of rich individuals evade imposes and beat the framework. Assesses really hit poor people and white collar class much harder. <br />
<br />
Kiyosaki additionally investigates the character characteristics and convictions that keep individuals away from getting to be rich. He asserts these impediments can be assembled into five distinct classifications: dread, feedback, sluggishness, negative behavior patterns, and self-importance. The book investigates how every one of these variables goes about as an impasse to budgetary achievement and gives genuine cases. <br />
<br />
A great part of the book is dedicated to self-reflection. He examines finally the routes in which his rich father and poor father have affected him. In spite of the fact that he at last imitated his rich father, regardless he holds a portion of the convictions that his poor father held, for example, the significance of social obligation and compassion for what he terms as "those who lack wealth."<br />
<br />
<div style="text-align: center;">
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</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-48219793238318096212016-05-31T09:55:00.000-07:002016-08-22T01:37:12.081-07:00How To Remove 'Powered By Blogger' Attribution / Widget / Gadget from Blogger?<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<div class="MsoNormal">
In this blog, I will let you know how to evacuate/remove "powered
by blogger" attribution gadget/contraption that show up in the blogger
footer. According to my recommendation, you ought not to expel the "powered
by blogger" attribution, keep the credit link as it is, yet in the event
that you truly need to evacuate it, then proceed, don't stress your blogger web
journal won't expel by Google.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
<b>Steps to remove Powered by blogger
attribution</b> -</div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
<b>Step 1 -</b> Login to your Blogger's blog and move to <a href="http://www.blogger.com/" target="_blank">blogger</a> template option, and click on the Edit HTML option. Watch out underneath screenshot for better understanding.</div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8EoPsm8gNAhpHf4zWOjc6YGnc0kxaGVIMesrA4z_Dsx4uT8-JR5khGnyW6EXCBCPM7aa95mj6TYAGNYgvlYGdCJIMiJR2aJ3kBYIlP7pcE3RXa_I5BF1S_GcIhlEjaToBEjluKm86w4h1/s1600/how-to-remove-powered-by-blogger-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8EoPsm8gNAhpHf4zWOjc6YGnc0kxaGVIMesrA4z_Dsx4uT8-JR5khGnyW6EXCBCPM7aa95mj6TYAGNYgvlYGdCJIMiJR2aJ3kBYIlP7pcE3RXa_I5BF1S_GcIhlEjaToBEjluKm86w4h1/s320/how-to-remove-powered-by-blogger-1.png" width="320" /> </a> </div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<b>Step 2 - </b>Now Click to Jump to Widget and select Attribution widget like this,</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBjqkS6oTiu3JoDDzjZQvamq45TGzfG3Reb7PWjy75QSaFKpb1PRwotjTxQOWqv7c7Ph3mGmyqWueCsM9jslHV5xop-N-0kdALOTX5xVDSHQbipgo2yg-Vyjt1kaycnlH1HEl1w5u-QrGd/s1600/how-to-remove-blogger-attribution-widget-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBjqkS6oTiu3JoDDzjZQvamq45TGzfG3Reb7PWjy75QSaFKpb1PRwotjTxQOWqv7c7Ph3mGmyqWueCsM9jslHV5xop-N-0kdALOTX5xVDSHQbipgo2yg-Vyjt1kaycnlH1HEl1w5u-QrGd/s320/how-to-remove-blogger-attribution-widget-2.png" width="320" /></a></div>
<b>Step 3 -</b> Now you can use the CTRL + F to find “Attribution” keyword and you will see these lines of codes - <code class="highlighter-rouge"><b:widget id='Attribution1' locked='true' title='' type='Attribution'>....</b:widget></code><br />
<br />
Now <b>change the locked value from true to false</b>, similar to this - <code class="highlighter-rouge"><b:widget id='Attribution1' locked='false' title='' type='Attribution'>....</b:widget></code><br />
<br />
Note - Don’t change any other value, and click on save the template.<br />
<br />
<b>Step 4 - </b>Now go to the layout option, and click/snap on Attribution gadget, and now you can see the removal choice for that gadget. So simply tap on it (remove it), and save your settings. I trust you will effectively evacuate the powered by blogger attribution gadget from your site.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ-lqqKhn91am-bIoVciiRLPJ7-XzVQUUfO0WlRDOkA2rwqhpCts50i1OzZerbHmP15qV0KRp02-WRoDOD_KDE9eq9Giy4ETdc4atR8MwOdt2ZsDfpzzVhCP3IwpTeAd3fqPLJ6uMOD55V/s1600/remove-powered-by-blogger-attribution-widget-3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ-lqqKhn91am-bIoVciiRLPJ7-XzVQUUfO0WlRDOkA2rwqhpCts50i1OzZerbHmP15qV0KRp02-WRoDOD_KDE9eq9Giy4ETdc4atR8MwOdt2ZsDfpzzVhCP3IwpTeAd3fqPLJ6uMOD55V/s320/remove-powered-by-blogger-attribution-widget-3.png" width="320" /></a></div>
<b>Step 5 -</b> Now go to add a new gadget and add a text gadget. Save it with the text you want to showcase like previously "powered by Blogger" as shown below -<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU3T0DneGjmcc60_sgLj867Mri7FA3oEEscbU5GsG9qHoYO_DUMWZ7NMNj1JDIB7rbpItiSoD_ESYZ2fC22cj6rFzISDe0DsH49Yts1Bg384vXGm6PZugnGJbp9gYvXiSpGc3gMqSlAgLJ/s1600/powered-by-blogger-removal-4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="73" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU3T0DneGjmcc60_sgLj867Mri7FA3oEEscbU5GsG9qHoYO_DUMWZ7NMNj1JDIB7rbpItiSoD_ESYZ2fC22cj6rFzISDe0DsH49Yts1Bg384vXGm6PZugnGJbp9gYvXiSpGc3gMqSlAgLJ/s400/powered-by-blogger-removal-4.png" width="400" /></a></div>
<br />
<br />
Hope you are done with it, now. <br />
<br />
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
</div>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com7tag:blogger.com,1999:blog-3019743717098192563.post-23541299672695234022016-02-05T09:06:00.000-08:002016-03-03T09:08:55.001-08:00How to Get a Google AdWords Certification as an Individual Professional (Google Partner)<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs3JNiwyFxq0OEZDQam2kMkQ7rkc0wZn8WnKSSUWNaj0ccCVOi9OMmW7eYByP34GlaI5WLMSOOiOCrMJVZEJz5Q1F0JtrGZ0Cp0lMPRSKg-xOFIXYDyq-Exhka6QiIKMG7L3Eok1koM5p7/s1600/How+to+Get+a+Google+AdWords+Certification+as+an+Individual+Professional+%2528Google+Partner%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs3JNiwyFxq0OEZDQam2kMkQ7rkc0wZn8WnKSSUWNaj0ccCVOi9OMmW7eYByP34GlaI5WLMSOOiOCrMJVZEJz5Q1F0JtrGZ0Cp0lMPRSKg-xOFIXYDyq-Exhka6QiIKMG7L3Eok1koM5p7/s320/How+to+Get+a+Google+AdWords+Certification+as+an+Individual+Professional+%2528Google+Partner%2529.jpg" width="320" /></span></a></div>
<div class="MsoNormal">
Many people recently asked me how to get a <b>Google AdWords
certification</b> as an individual professional. This post is going to show you
that how to get a Google AdWords certification as an individual professional.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you aren't signed up for Google Partners, you need to do
so to access the AdWords certification exams and become certified. Review
"<a href="https://www.google.co.in/partners/">Sign up for Google Partners</a>"
to get started.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>How the AdWords certification works -</b><o:p></o:p></div>
<div class="MsoNormal">
When you sign up for Partners, you'll get access to our free
AdWords certification exams and related study materials.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>How to prepare for the exams -</b><o:p></o:p></div>
<div class="MsoNormal">
Before taking the AdWords exams, Google recommend that you
have on-the-job experience using AdWords. You should be familiar with online
advertising concepts and best practices, and should have experience managing
different types of AdWords campaigns.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For each exam, Google offer study guides that are available
here, in the Partners Help Center. The study guides cover the different topics
each of the exams tests on.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><a href="https://support.google.com/partners/answer/3153810?hl=en">Here</a> are links
to the exam study guides:</b></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="text-indent: -0.25in;">AdWords Fundamentals</span></li>
<li><span style="text-indent: -0.25in;">Search Advertising</span></li>
<li><span style="text-indent: -0.25in;">Display Advertising</span></li>
<li><span style="text-indent: -0.25in;">Mobile Advertising</span></li>
<li><span style="text-indent: -0.25in;">Video Advertising</span></li>
<li><span style="text-indent: -0.25in;">Shopping Advertising</span></li>
</ul>
<br />
<div class="MsoListParagraphCxSpFirst" style="text-align: left; text-indent: -0.25in;">
<o:p></o:p></div>
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<o:p></o:p></div>
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If you read through it patiently and have a decent memory
power, you will be able to pass the exam easily.<o:p></o:p></div>
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<b>Requirements -</b><o:p></o:p></div>
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You need to pass 2 of the AdWords certification exams to
become an AdWords certified professional — the AdWords Fundamentals exam and
one of the following: Search Advertising, Display Advertising, Mobile
Advertising, Video Advertising, or Shopping Advertising.<o:p></o:p></div>
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After you pass the exam and become certified, Google allows
you to showcase it to the world. There is a printable version of the
certificate which you can access from the Google Partners login.<o:p></o:p></div>
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All the best!<o:p></o:p></div>
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If you have any questions or need any kind of help in your Google AdWords Certification, let me know. <o:p></o:p></div>
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Originally posted on <a href="https://www.linkedin.com/pulse/how-get-google-adwords-certification-individual-partner-amit-giri">LinkedIn</a>.<o:p></o:p></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Information source: <a href="https://support.google.com/partners/answer/3154326?hl=en">Google Support</a></span></div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-55871186083102867392016-01-05T07:44:00.000-08:002016-03-03T08:55:28.805-08:00SEM (PPC) Interview Questions <div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
Some Important <b>SEM (PPC) Interview Questions</b> for Accenture and Other Big Brand Companies<br />
<br />
<ol style="text-align: left;">
<li>How many years of experience in Adwords. Are you certified?</li>
<li>Do you have experience in CPC, PPC, CPM and CTR? Explain</li>
<li>Have you worked on any DoubleClick product? Explain</li>
<li>Have you done Search and display advertising. Explain and differentiate them</li>
<li>What is the Display Network in Adwords? (GDN). If answers, ask him to explain.</li>
<li>Do you have hands-on experience in Remarketing? Explain Remarketing. How do you do it?</li>
<li>How does remarketing help</li>
<li>How can you calculate Ad Rank?</li>
<li>Do you have experience in Ad Scheduling?</li>
<li>Do you have experience in creating Ad Groups?</li>
<li>Have you done Re-Targeting? Explain</li>
<li>What are PLA ads? (Product Listing Ads) – How does this work</li>
<li>Suppose I do not want to use PLA, and my objective is Branding. Which type of campaign would you suggest?</li>
<li>Do you have experience in positioning of Ads? Explain some of the factors.</li>
<li>What is quality score and how do you measure it? Do keywords play any role in terms of quality score?</li>
<li>Do you have experience in MSN? How is it different to Adwords?</li>
<li>Do you have experience in Ad sense? How is it different to Adwords?</li>
<li>Explain - end to end cycle for campaign management</li>
<li>Campaign management or account management – what is the difference?</li>
<li>How do you improve the performance of the campaign?</li>
<li>How do you check creative is working fine?</li>
<li>Campaign is under pacing - what do you do.. how do you improve the pacing?</li>
<li>In DFA how would you do it - which option would you go for to improve pacing?</li>
<li>Why does a campaign under performs. what do you think can be a reason for that? give at least 3 examples.</li>
<li>Do you think the bid value has linked with under pacing. How is it linked to under pacing?</li>
<li>DFA as a product - how comfortable are you with the tool.</li>
<li>What do you know about DFA. Explain the difference in DFA and DFP</li>
<li>Do you think DFA is an ad exchange?</li>
<li>If I’m Honda - how will should I measure the performance of my campaign. </li>
<li>When do you prefer a CPA campaign? which client would use it?</li>
<li>What will Accenture or Google get from your experience. What would you bring to our companies.</li>
<li>Do you know about Rich media creative? which tool do you use to create Rich Media creative.</li>
<li>What is the end output of the trafficking process?</li>
<li>What does tags mean? what do they do?</li>
<li>What does setting up the campaign mean?</li>
<li>What is a click tag? Whom do you give this tag too?</li>
<li>Explain the typical trafficking process.</li>
<li>What can go wrong in trafficking?</li>
<li>What kind of tags are available in DFA?</li>
<li>What is the difference in the JavaScript tag or HTML tag?</li>
<li>Where is JavaScript tag preferred?</li>
<li>Where would you use the iframe tag?</li>
<li>What is floodlight? what does it do? (tracks the user activity.. what did the user do)</li>
<li>wWhen does floodlight tag not fire? what could be the reasons?</li>
<li>Suppose URL was hardcoded, how will floodlight react?</li>
<li>How do you verify and QA for placement check in DFA? </li>
<li>What do you find are the most difficult decisions to make?</li>
<li>What do people most often criticize about you</li>
<li>What was it like working for your manager?</li>
<li>What have you done to promote great customer service?</li>
<li>How frequently do you meet with project members?</li>
<li>Identify important project members?</li>
<li>What steps do you take to motivate others?</li>
<li>Explain how you've solved a conflict by utilizing effective listening skills?</li>
<li>How do you organize projects and prioritize tasks?</li>
<li>Provide examples of when and why you were satisfied with past project results?</li>
<li>Can you reach project objectives in fast-paced settings?</li>
<li>Do you meet project deadlines? If you haven't met a deadline in the past, explain why.</li>
<li>Do you effectively delegate responsibilities? Could you have better utilized team members' assistance in the past?</li>
</ol>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com1tag:blogger.com,1999:blog-3019743717098192563.post-91630458997699908252015-12-12T07:50:00.000-08:002016-03-03T08:55:59.653-08:00Answers For Google AdWords Advanced Search Exam And PPC Interviews<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<i> <b>Answers For Google AdWords Advanced Search Exam And PPC Interviews</b></i><br />
<br />
<i>*Disclaimer: All questions below are from live exams within the month
of April 2015. Using these answers resulted in 87% on the test, so they
are not all correct. Double check your answers when taking the exam!</i><br />
<br />
How can advertisers see specific search queries that have caused their
ads to show, even if those queries are not keywords within their
accounts<br />
<input name="question_1" type="radio" value="answer_1" />
A) Add a customized column for "queries" on the Keywords tab<br />
<input name="question_1" type="radio" value="answer_1" />
B) Use the Ad Preview and Diagnosis Tool on the Tools tab<br />
<input name="question_1" type="radio" value="answer_1" />
C) Review " Automatic placements" on the Display Network tab<br />
<input name="question_1" type="radio" value="answer_1" />
<b>D) Select the "Details" drop-down menu on the Keywords tab</b><br />
<br />
<hr />
On which tab can advertisers see credits for invalid clicks within their AdWords accounts?<br />
<input name="question_2" type="radio" value="answer_2" />
A) Opportunities<br />
<input name="question_2" type="radio" value="answer_2" />
<b>B) Billing</b><br />
<input name="question_2" type="radio" value="answer_2" />
C) My account<br />
<input name="question_2" type="radio" value="answer_2" />
D) Campaigns<br />
<hr />
In order to achieve the best performance possible from text ads, which is a best practice that should be followed?<br />
<input name="question_3" type="radio" value="answer_3" />
A) Use at least five keywords from the ad group directly in the ad text<br />
<input name="question_3" type="radio" value="answer_3" />
<b>B) Use account statistics and reports to monitor ad performance</b><br />
<input name="question_3" type="radio" value="answer_3" />
C) Include words like "find" and "searchA" in the ad text<br />
<input name="question_3" type="radio" value="answer_3" />
D) Include no more than one ad text per ad group<br />
<hr />
Which information does the Conversion Optimizer need in order to find
the optimal cost-per-click (CPC) bid for an ad each time the ad is
eligible to appear?<br />
<input name="question_4" type="radio" value="answer_4" />
A) Manual bid changes<br />
<input name="question_4" type="radio" value="answer_4" />
<b>B) Historical conversion data</b><br />
<input name="question_4" type="radio" value="answer_4" />
C) Test conversions<br />
<input name="question_4" type="radio" value="answer_4" />
D) Forecast data<br />
<hr />
If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:<br />
<input name="question_5" type="radio" value="answer_5" />
A) highest maximum cost-per-click (CPC) bid<br />
<input name="question_5" type="radio" value="answer_5" />
B) most historical data in the account<br />
<input name="question_5" type="radio" value="answer_5" />
<b>C) best Quality Score</b><br />
<input name="question_5" type="radio" value="answer_5" />
D) highest Ad Rank<br />
<hr />
A high Quality Score can:<br />
<input name="question_6" type="radio" value="answer_6" />
A) be assigned to negative keywords<br />
<input name="question_6" type="radio" value="answer_6" />
<b>B) improve an ad's position</b><br />
<input name="question_6" type="radio" value="answer_6" />
C) be achieved with an increase in bid<br />
<input name="question_6" type="radio" value="answer_6" />
D) prevent an ad from being served<br />
<hr />
Each of the following are benefits you would expect from Product Listing Ads except:<br />
<input name="question_7" type="radio" value="answer_7" />
A) Ease of targeting without needing keywords<br />
<input name="question_7" type="radio" value="answer_7" />
B) More traffic and leads<br />
<input name="question_7" type="radio" value="answer_7" />
<b>C) Automatically produced video commercials</b><br />
<input name="question_7" type="radio" value="answer_7" />
D) Better qualified leads<br />
<hr />
The AdWords Application Programming Interface (API) allows develoepers to use application that:<br />
<input name="question_8" type="radio" value="answer_8" />
A) are accessible only through AdWords editor<br />
<input name="question_8" type="radio" value="answer_8" />
B) can appear throughout the Google Search Network<br />
<input name="question_8" type="radio" value="answer_8" />
C) can be uploaded into the Ad gallery<br />
<input name="question_8" type="radio" value="answer_8" />
<b>D) interact directly with the AdWords server</b><br />
<hr />
What are Sitelinks?<br />
<input name="question_9" type="radio" value="answer_9" />
A) Links from other sites to your site<br />
<input name="question_9" type="radio" value="answer_9" />
B) Links to other websites that appear beneath the text of your Search ads<br />
<input name="question_9" type="radio" value="answer_9" />
<b>C) Links to more pages of your site that appear beneath the text of your Search ads</b><br />
<input name="question_9" type="radio" value="answer_9" />
D) Links from your site to other sites<br />
<hr />
An advertiser can apply mobile bid adjustments at which of the following levels?<br />
<input name="question_10" type="radio" value="answer_10" />
<b>A) Campaign level</b><br />
<input name="question_10" type="radio" value="answer_10" />
B) Keyword level<br />
<input name="question_10" type="radio" value="answer_10" />
C) Account level<br />
<input name="question_10" type="radio" value="answer_10" />
D) Ad level<br />
<hr />
AdWords Editor allows users to:<br />
<input name="question_11" type="radio" value="answer_11" />
A) invite new users to share accounts<br />
<input name="question_11" type="radio" value="answer_11" />
B) find relevant ads on Google partner sites<br />
<input name="question_11" type="radio" value="answer_11" />
C) make live edits to multiple accounts simultaneously<br />
<input name="question_11" type="radio" value="answer_11" />
<b>D) access multiple accounts offline</b><br />
<hr />
One factor the AdWords system uses to calculate an ads actual cost-per-click (CPC) is the:<br />
<input name="question_12" type="radio" value="answer_12" />
<b>A) actual cost-per-click (CPC) of the ad showing one position lower on the page</b><br />
<input name="question_12" type="radio" value="answer_12" />
B) location targeting of the ad showing one position lower on the page<br />
<input name="question_12" type="radio" value="answer_12" />
C) cost-per-thousand impressions (CPM) of the ad showing one position lower on the page<br />
<input name="question_12" type="radio" value="answer_12" />
D) Ad Rank of the ad showing one position lower on the page<br />
<hr />
Advertisers can provide physical address information about their
businesses through Google Places accounts. Ads that include this type
of information are eligible to show on:<br />
<input name="question_13" type="radio" value="answer_13" />
A) mobile devices with GPS enabled only<br />
<input name="question_13" type="radio" value="answer_13" />
B) Google Maps only<br />
<input name="question_13" type="radio" value="answer_13" />
<b>C) any networks selected in the campaign settings</b><br />
<input name="question_13" type="radio" value="answer_13" />
D) Google search only<br />
<hr />
What is the definition of actual cost-per-click (CPC)?<br />
<input name="question_14" type="radio" value="answer_14" />
A) The average CPC the advertiser needs to pay in order to achieve top position<br />
<input name="question_14" type="radio" value="answer_14" />
B) The least possible CPC the advertiser needs to pay to maintain an achieved position<br />
<input name="question_14" type="radio" value="answer_14" />
C) The CPC according to a price list, which is then updated daily<br />
<input name="question_14" type="radio" value="answer_14" />
<b>D) The CPC an advertiser was charged minus credits for overshot daily budget</b><br />
<hr />
An advertiser made edits to an AdWords ad and noticed that the
position of the ad decreased. What is the most likely cause for the
decrease in position?<br />
<input name="question_15" type="radio" value="answer_15" />
<b>A) The Quality Score for the account was reset after the ad was edited</b><br />
<input name="question_15" type="radio" value="answer_15" />
B) The advertisers landing page is down for maintenance<br />
<input name="question_15" type="radio" value="answer_15" />
C) The edited ad is less relevant to the keywords within the ad group<br />
<input name="question_15" type="radio" value="answer_15" />
D) The edited ad has a lower conversion rate after the changes were made<br />
<hr />
You are running a Search campaign for an accounting software provider
that wants to estimate lifetime customer value as a primary benchmark
for performance. They charge $10/mo for Basic service and $20/mo for
Pro. Which formula best describes their average lifetime customer value
across all service offerings?<br />
<input name="question_16" type="radio" value="answer_16" />
<b>A) ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)</b><br />
<input name="question_16" type="radio" value="answer_16" />
B) ($10)*(% Basic customers) + ($20)*(% Pro customers)<br />
<input name="question_16" type="radio" value="answer_16" />
C) ($10+$20)*(% Basic customers)*(Basic average lifetime in
months)/($20)*(% Pro customers)*(Pro average lifetime in months)<br />
<input name="question_16" type="radio" value="answer_16" />
D) ($10*$20)(Total monthly conversions)/(Total customer count)<br />
<hr />
An advertiser has several keywords set to broad match and would like
to see the actual search queries that triggered his ads. This
information can be found in the:<br />
<input name="question_17" type="radio" value="answer_17" />
A) Ads tab of a specified group<br />
<input name="question_17" type="radio" value="answer_17" />
B) Ad extensions tab<br />
<input name="question_17" type="radio" value="answer_17" />
C) Opportunities tab<br />
<input name="question_17" type="radio" value="answer_17" />
<b>D) "Details" drop-down menu on the Keywords tab.</b><br />
<hr />
An advertiser wants to increase the position of an ad on Google, but
is not willing to raise bids to accomplish this goal. What else should
the advertiser do in an attempt to increase Ad Rank?<br />
<input name="question_18" type="radio" value="answer_18" />
A) Change keyword match types from exact match to phrase match.<br />
<input name="question_18" type="radio" value="answer_18" />
<b>B) Make changes to improve the Quality Score of the ads keywords</b><br />
<input name="question_18" type="radio" value="answer_18" />
C) Lower bids on keywords with high clickthrough rates (CTRs).<br />
<input name="question_18" type="radio" value="answer_18" />
D) Review Impression Share report data to identify missed opportunities<br />
<hr />
Which allows advertisers to automate AdWords reporting and campagin management?<br />
<input name="question_19" type="radio" value="answer_19" />
A) Use of Structured Query Language (SQL) server reporting services<br />
<input name="question_19" type="radio" value="answer_19" />
B) Execution of multiple reporting tasks from multiple computers<br />
<input name="question_19" type="radio" value="answer_19" />
C) Execution of repetitive Data Mining Extensions (DMX) queries<br />
<input name="question_19" type="radio" value="answer_19" />
<b>D) Use of an AdWords Application Programming Interface (API) web service</b><br />
<hr />
How might an advertiser compare, over time, two campaign metrics such as "cost per conversion" and "cost"?<br />
<input name="question_20" type="radio" value="answer_20" />
A) Run an impression share report and select to display the two metrics<br />
<input name="question_20" type="radio" value="answer_20" />
B) Filter all keywords with an average position greater than three<br />
<input name="question_20" type="radio" value="answer_20" />
<b>C) Select the two metrics in "Graph options" on the Campaigns tab.</b><br />
<input name="question_20" type="radio" value="answer_20" />
D) Search the account for keywords with high average cost-per-click (CPC) bids.<br />
<hr />
In an AdWords account, which statistic is viewable for each ad group?<br />
<input name="question_21" type="radio" value="answer_21" />
A) Purchase funnel abandonment by step<br />
<input name="question_21" type="radio" value="answer_21" />
<b>B) Average cost-per-click (CPC)</b><br />
<input name="question_21" type="radio" value="answer_21" />
C) Percent of impressions blocked by negative keywords<br />
<input name="question_21" type="radio" value="answer_21" />
D) Performance by Internet Protocol (IP) address<br />
<hr />
Linking your Google+ Page to your AdWords account...<br />
<input name="question_22" type="radio" value="answer_22" />
A) Cannot be done if you have a Google Merchant account<br />
<input name="question_22" type="radio" value="answer_22" />
B) Requires a 2-month approval process<br />
<input name="question_22" type="radio" value="answer_22" />
C) Enables users to login to your website through your Search advertisements<br />
<input name="question_22" type="radio" value="answer_22" />
<b>D) Enables you to show more endorsements for your business from your customers and supporters</b><br />
<hr />
Which is the quickest way to add a long list of locations to target in an AdWords campaign?<br />
<input name="question_23" type="radio" value="answer_23" />
<b>A) Select "Bulk locations" in the advanced section of a campaigns location settings</b><br />
<input name="question_23" type="radio" value="answer_23" />
B) Add locations as keywords to the campaign<br />
<input name="question_23" type="radio" value="answer_23" />
C) Search for each location in the search tab of locations settings<br />
<input name="question_23" type="radio" value="answer_23" />
D) Enter a value in the "Show my ads within" box<br />
<hr />
Advertisers who check web server logs may find their ads received
multiple clicks from a single Internet Protocol (IP) address. This could
be a result of:<br />
<input name="question_24" type="radio" value="answer_24" />
A) duplicate keywords added to multiple ad groups in one campaign<br />
<input name="question_24" type="radio" value="answer_24" />
B) incorrect IP address information filtered from Google Analytics<br />
<input name="question_24" type="radio" value="answer_24" />
<b>C) Internet Service Providers (ISPs) who assign the same IP address to multiple users</b><br />
<input name="question_24" type="radio" value="answer_24" />
D) query parsing being used to show geo-targeted ads to users in a different city<br />
<hr />
A user clicks on an ad promoting a sale on sneakers. Upon clicking,
the user is taken to a page that does not contain sneakers, but rather
discount sunglasses. The user also encounters pop-ups while trying to
navigate the site. What should the advertiser do to improve the users
experience?<br />
<input name="question_25" type="radio" value="answer_25" />
<b>A) Link to the webpage that is relevant to the ad and remove the pop-ups</b><br />
<input name="question_25" type="radio" value="answer_25" />
B) Ensure that the pop-ups relate to the users search<br />
<input name="question_25" type="radio" value="answer_25" />
C) Edit the ad text to promote the sunglasses in addition to the sneakers<br />
<input name="question_25" type="radio" value="answer_25" />
D) Provide original content that cannot be found on another site<br />
<hr />
You are an independent consultant selling an ebook you wrote about
Search Engine Marketing for $50. You have campaigns across multiple
online advertising platforms: search networks, display networks, &
other advertising networks. Which approach to CPA targets and budget is
best suited to maximize your total profit?<br />
<input name="question_26" type="radio" value="answer_26" />
A) Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA<br />
<input name="question_26" type="radio" value="answer_26" />
B) Unlimited budget on all platforms where ROI is positive. Use a
single CPA taret for all channels which matches the channel with the
lowest CPA<br />
<input name="question_26" type="radio" value="answer_26" />
C) Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms<br />
<input name="question_26" type="radio" value="answer_26" />
<b>D) Unlimited budget on all platforms where ROI is positive.
Find a different CPA for each platform which maximizes profit based on
costs, sales volume, & contribution to overall marketing campaign.</b><br />
<hr />
You can add a '+' modifier in front of broad match keywords to...<br />
<input name="question_27" type="radio" value="answer_27" />
<b>A) specify that certain words must be included in someones search term to trigger your ads</b><br />
<input name="question_27" type="radio" value="answer_27" />
B) indicate that this keyword should be dynamically inserted into your ad text<br />
<input name="question_27" type="radio" value="answer_27" />
C) only trigger ads when the Google+ social extension is available<br />
<input name="question_27" type="radio" value="answer_27" />
D) overrides negative keywords with an explicit positive keyword<br />
<hr />
Exact Match Impression Share metrics:<br />
<input name="question_28" type="radio" value="answer_28" />
A) are available for both Search and Display Network campaigns<br />
<input name="question_28" type="radio" value="answer_28" />
B) summarize impression share statistics for all keywords currently set to exact match<br />
<input name="question_28" type="radio" value="answer_28" />
<b>C) calculate impression share as if all keywords were set to exact match</b><br />
<input name="question_28" type="radio" value="answer_28" />
D) are only available at the account level<br />
<hr />
An advertiser who sells designer dresses is selecting a landing page
to pair with new ads for spring dresses. A good landing page for the
spring dress collection ads would display<br />
<input name="question_29" type="radio" value="answer_29" />
A) a page of the top-selling dresses for all seasons<br />
<input name="question_29" type="radio" value="answer_29" />
B) a catalog of all dresses available on the website<br />
<input name="question_29" type="radio" value="answer_29" />
<b>C) several colors of spring dresses</b><br />
<input name="question_29" type="radio" value="answer_29" />
D) spring dresses, skirts, belts, and shoes<br />
<hr />
An advertiser enabled Conversion Optimizer and noticed a decrease in
the number of conversions. What could have caused this decrase to
occur?<br />
<input name="question_30" type="radio" value="answer_30" />
<b>A) The cost-per-click (CPC) bid was lower than the recommended amount</b><br />
<input name="question_30" type="radio" value="answer_30" />
B) The specific Conversion Optimizer code snippet was not added to the site<br />
<input name="question_30" type="radio" value="answer_30" />
C) The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount<br />
<input name="question_30" type="radio" value="answer_30" />
D) The ads in the campaign are waiting to be approved<br />
<hr />
In a Reach and Frequency report, "Frequency" is defined as the:<br />
<input name="question_31" type="radio" value="answer_31" />
<b>A) average number of times a user is exposed to an ad<br />
<i>or</i><br />
the average number of times a unique user sees an ad over a given time period</b><br />
<input name="question_31" type="radio" value="answer_31" />
B) total number of ad impressions<br />
<input name="question_31" type="radio" value="answer_31" />
C) average number of times a video ad is played by a user<br />
<input name="question_31" type="radio" value="answer_31" />
D) average number of times an ad appears on a single webpage<br />
<hr />
Reviewing "Search Terms" data on the Keywords tab will help advertisers to identify<br />
<input name="question_32" type="radio" value="answer_32" />
<b>A) new keywords ideas for a campaign</b><br />
<input name="question_32" type="radio" value="answer_32" />
B) keywords with low Quality Scores<br />
<input name="question_32" type="radio" value="answer_32" />
C) potential new placements to target on the Google Display Network<br />
<input name="question_32" type="radio" value="answer_32" />
D) ad groups or campaigns that should be paused<br />
<hr />
Dynamic search ads would be most helpful for...<br />
<input name="question_33" type="radio" value="answer_33" />
A) Websites with hundreds or thousands of products, services, or listings that frequently change<br />
<input name="question_33" type="radio" value="answer_33" />
B) Moving an ads position dynamically in whatever direction a users eyes are looking<br />
<input name="question_33" type="radio" value="answer_33" />
C) Campaigns that need to reduce exposure on competitive keywords<br />
<input name="question_33" type="radio" value="answer_33" />
<b>D) A local restaurant with a dynamically changing menu that offers fresh new entrees every few months</b><br />
<hr />
Janes e-commerce site sells a wide variety of bicycle equipment. She
wants to estimate her profit-per-conversion for each ad group to get a
sense of which ad groups are immediately profitable in the short term.
Which formula best estimates Janes profit-per-conversion before
advertising expenses?<br />
<input name="question_34" type="radio" value="answer_34" />
<b>A) (Avg Revenue per Order) * (Profit Margin)</b><br />
<input name="question_34" type="radio" value="answer_34" />
B) (Total Profit)/(Total Revenue)<br />
<input name="question_34" type="radio" value="answer_34" />
C) (Avg Profit per Order) * (Conversion Rate)<br />
<input name="question_34" type="radio" value="answer_34" />
D) (Avg CPC) * (Conversion Rate)<br />
<hr />
Which is the next stage of detection in an AdWords accont, if Googles
automatic filtering system does not successfully remove all potentially
invalid clicks?<br />
<input name="question_35" type="radio" value="answer_35" />
A) Advertiser reports suspicious activity in the account<br />
<input name="question_35" type="radio" value="answer_35" />
B) Alert from the AdSense team about publisher suspension<br />
<input name="question_35" type="radio" value="answer_35" />
C) Third-party analysis of advertisers web server logs data<br />
<input name="question_35" type="radio" value="answer_35" />
<b>D) Proactive offline analysis by the Google Ad Traffic Quality Team</b><br />
<hr />
If the query "Seattle plumbers" is entered into Google, Google will use the location term that is part of the query to show ads:<br />
<input name="question_36" type="radio" value="answer_36" />
A) that have included "Seattle" as an exact match in keyword lists<br />
<input name="question_36" type="radio" value="answer_36" />
B) targeted to areas surrounding the city of Seattle<br />
<input name="question_36" type="radio" value="answer_36" />
<b>C) targeted to Seattle, regardless of the users location as long as they are in the US</b><br />
<input name="question_36" type="radio" value="answer_36" />
D) to that user based on IP (Internet Protocol) address<br />
<hr />
Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?<br />
<input name="question_37" type="radio" value="answer_37" />
A) Shopping cart header<br />
<input name="question_37" type="radio" value="answer_37" />
<b>B) Confirmation page after a purchase</b><br />
<input name="question_37" type="radio" value="answer_37" />
C) Website homepage<br />
<input name="question_37" type="radio" value="answer_37" />
D) Landing page of an ad<br />
<hr />
The keyword insertion code in an ads headline reads: "Buy
{KeyWord:Books}." The related ad appeared when a user searched "flower
books" and the query expanded to a broad-matched keyword in the account,
"gardening books." In this example, how would the ads headline be
displayed?<br />
<input name="question_38" type="radio" value="answer_38" />
A) Buy keyword books<br />
<input name="question_38" type="radio" value="answer_38" />
B) Buy Gardening Books<br />
<input name="question_38" type="radio" value="answer_38" />
C) Buy Books<br />
<input name="question_38" type="radio" value="answer_38" />
<b>D) Buy flower books</b><br />
<hr />
If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should<br />
<input name="question_39" type="radio" value="answer_39" />
<b>A) click "get recent changes" in the tool bar (download recent changes)</b><br />
<input name="question_39" type="radio" value="answer_39" />
B) contact all other account managers<br />
<input name="question_39" type="radio" value="answer_39" />
C) disapprove any new proposals that appear<br />
<input name="question_39" type="radio" value="answer_39" />
D) refresh the account in AdWords<br />
<hr />
AdWords Campaign Experiments allow you to...<br />
<input name="question_40" type="radio" value="answer_40" />
<b>A) Test changes to your account for a portion of the auctions that your ads participates in</b><br />
<input name="question_40" type="radio" value="answer_40" />
B) Automated different images and text on your site to understand what converts most effectively<br />
<input name="question_40" type="radio" value="answer_40" />
C) Receive written feedback from users based on their experience on your site<br />
<input name="question_40" type="radio" value="answer_40" />
D) Request a formal analysis from Googles Campaign Experiments team
that isolates the effect of online advertisements of offline purchases<br />
<hr />
Business listings in Google Places can be:<br />
<input name="question_41" type="radio" value="answer_41" />
A) entered into their own ad auction<br />
<input name="question_41" type="radio" value="answer_41" />
<b>B) location extensions in AdWords</b><br />
<input name="question_41" type="radio" value="answer_41" />
C) conversions in Adwords<br />
<input name="question_41" type="radio" value="answer_41" />
D) physical locations or mobile applications<br />
<hr />
An ad group contains the phrase-matched keyword "underwater camera."
Which search query may trigger an ad in this ad group to display?<br />
<input name="question_42" type="radio" value="answer_42" />
A) affordable underwater digital camera<br />
<input name="question_42" type="radio" value="answer_42" />
B) water-proof camera<br />
<input name="question_42" type="radio" value="answer_42" />
C) camera for use underwater<br />
<input name="question_42" type="radio" value="answer_42" />
<b>D) underwater camera case</b><br />
<hr />
An advertiser targeting only France determines that clicks have been
received from users in Switerzland. Why might clicks outside of the
target location occur?<br />
<input name="question_43" type="radio" value="answer_43" />
A) Users globally are searching Google from mobile phones<br />
<input name="question_43" type="radio" value="answer_43" />
<b>B) Users in Switzerland are searching on Googles French domain</b><br />
<input name="question_43" type="radio" value="answer_43" />
C) French users are visiting Switzerland and searching Google<br />
<input name="question_43" type="radio" value="answer_43" />
D) French users were looking at Swiss news sites that show Google display ads<br />
<hr />
You are gaining a reputation as a true wizard of AdWords and just won a
multi-million dollar client to consult on bidding strategy. Your new
client asks you to set bids that maximize profit, focus on the top 3
positions, and minimize CPA. How can you most effectively meet their
goals?<br />
<input name="question_44" type="radio" value="answer_44" />
A) Set bids that minimize CPA within the top 3 positions, but
explain that profit cannot effectively be optimized simultaneously<br />
<input name="question_44" type="radio" value="answer_44" />
<b>B) Explain that all three objectives contradict each other and
the tradeoffs at risk. Understand the clients priorities and adopt a
bidding strategy with minimal contradictions.</b><br />
<input name="question_44" type="radio" value="answer_44" />
C) Set bids that simultaneously optimize profit, position, and CPA all to the perfect point<br />
<input name="question_44" type="radio" value="answer_44" />
D) Set bids that minimize CPA while maximizing profit, but explain
that position cannot effectively be optimized simultaneously<br />
<hr />
In a Reach and Frequency report, "Reach" is defined as the:<br />
<input name="question_45" type="radio" value="answer_45" />
A) distance between a user exposed to an ad and the business location of the advertiser<br />
<input name="question_45" type="radio" value="answer_45" />
B) demographic populations to which an ad is served<br />
<input name="question_45" type="radio" value="answer_45" />
C) geographic locations in which an ad is served<br />
<input name="question_45" type="radio" value="answer_45" />
<b>D) number of unique users exposed to an ad <br />
<i>or</i><br />
an estimate of the number of users exposed within a selected location target, based on unique cookies</b><br />
<hr />
At which level of an AdWords account can an advertiser make changes to network and location targeting settings<br />
<input name="question_46" type="radio" value="answer_46" />
A) Account<br />
<input name="question_46" type="radio" value="answer_46" />
B) Ad group<br />
<input name="question_46" type="radio" value="answer_46" />
<b>C) Campaign</b><br />
<input name="question_46" type="radio" value="answer_46" />
D) Keyword<br />
<hr />
information an advertiser would find in the Change History tool would be<br />
<input name="question_47" type="radio" value="answer_47" />
A) changes made by the Ad Automator feature<br />
<input name="question_47" type="radio" value="answer_47" />
<b>B) adjustments made to the daily budget</b><br />
<input name="question_47" type="radio" value="answer_47" />
C) credit card information associated with the account<br />
<input name="question_47" type="radio" value="answer_47" />
D) timestamps for when ads were approved or disapproved<br />
<hr />
An advertiser implements Conversion Optimizer and notices campaigns
are receiving fewer conversions than before the tool was implemented.
Which action should the advertiser take to increase the number of
conversions received?<br />
<input name="question_48" type="radio" value="answer_48" />
A) Set campaign budget to a 30-day cycle<br />
<input name="question_48" type="radio" value="answer_48" />
<b>B) Increase the maximum cost-per-acquisition (CPA) bid</b><br />
<input name="question_48" type="radio" value="answer_48" />
C) Opt out of the Google Display Network<br />
<input name="question_48" type="radio" value="answer_48" />
D) Narrow location targeting settings<br />
<hr />
The purpose of a developer or authentication token is to track:<br />
<input name="question_49" type="radio" value="answer_49" />
<b>A) Application Programming Interface (API) usage</b><br />
<input name="question_49" type="radio" value="answer_49" />
B) AdWords usage<br />
<input name="question_49" type="radio" value="answer_49" />
C) Application Programming Interface (API) access by application<br />
<input name="question_49" type="radio" value="answer_49" />
D) AdWords applications<br />
<hr />
Intergalactic Teleportation Inc uses AdWords to generate leads for
their sales team. Leads are tracked by Conversion Tracking via a
Contact Sales form. The sales team converts 10% of leads into deals.
For each deal an additional 15% of business is gained from
word-of-mouth. Which formula best describes value-per-conversion?<br />
<input name="question_50" type="radio" value="answer_50" />
A) (Average deal value) * (10%) / (115%)<br />
<input name="question_50" type="radio" value="answer_50" />
B) (Average deal value) * (0.15)<br />
<input name="question_50" type="radio" value="answer_50" />
<b>C) (Averaage deal value) * (10%) * (115%)</b><br />
<input name="question_50" type="radio" value="answer_50" />
D) (Averaage deal value) * (10%) * (15%)<br />
<hr />
You are CEO of a small e-commerce shop and your team is debating
AdWords performance metrics to maximize profit. Budget is unlimited as
long as ROI is positive. Whose recommendations most effectively
position you for maximum profit?<br />
<input name="question_51" type="radio" value="answer_51" />
A) Lou: "We get a CPA of $15 on our e-mail campaign. Lets meet or beat that benchmark across all marketing platforms."<br />
<input name="question_51" type="radio" value="answer_51" />
B) Joe: "An MBA class once suggested ad-spend should always be 9% of revenue. Lets use that as our target ROI."<br />
<input name="question_51" type="radio" value="answer_51" />
C) Jane: "A $15 CPA is okay, but if we could get it down to $10, that would give us more profit-per-customer."<br />
<input name="question_51" type="radio" value="answer_51" />
<b>D) Pete: "Lets start by verifying our campaign is profitable,
then test different CPA tarets to find which maximizes total profit."</b><br />
<hr />
An advertiser selling anti-bacterial toothbrushes wants to invest in
their brand with a set marketing budget. They want another campaign that
maximizes profit as long as ROI is positive. Which account structure
acheives both goals?<br />
<input name="question_52" type="radio" value="answer_52" />
A) Run everything in a single campaign, allocating the set marketing budget to it<br />
<input name="question_52" type="radio" value="answer_52" />
B) Automated everything in a single campaign with Branding and ROI optimizer<br />
<input name="question_52" type="radio" value="answer_52" />
<b>C) Allocate the set marketing budget across dedicated branding
campaigns. Create a separate campaign that can extend its daily budget
after profitability is achieved.</b><br />
<input name="question_52" type="radio" value="answer_52" />
D) Divide the marketing budget between Search and Display and run two separte campaigns<br />
<hr />
An advertiser runs a report at the Campaign level and includes invalid
clicks statistics. The report indicates that 20% of clicks received
during the selected time period were invalid. This means that the
invalid clicks were:<br />
<input name="question_53" type="radio" value="answer_53" />
<b>A) filtered out of the account before they accrued cost</b><br />
<input name="question_53" type="radio" value="answer_53" />
B) charged to the account<br />
<input name="question_53" type="radio" value="answer_53" />
C) removed as a result of a proactive investigation<br />
<input name="question_53" type="radio" value="answer_53" />
D) credited to the account<br />
<hr />
Which AdWords feature is compatible with Conversion Optimizer<br />
<input name="question_54" type="radio" value="answer_54" />
A) Separate Display Network bids<br />
<input name="question_54" type="radio" value="answer_54" />
B) Advanced Ad Scheduling<br />
<input name="question_54" type="radio" value="answer_54" />
<b>C) Enhanced CPC</b><br />
<input name="question_54" type="radio" value="answer_54" />
D) Ad Extensions<br />
<hr />
An advertiser who works for a large company wants to make frequent,
specific changes to bids based on criteria for more than 100,000
keywords. Which would be the most efficient tool for that advertiser to
use?<br />
<input name="question_55" type="radio" value="answer_55" />
A) My Client Center (MCC)<br />
<input name="question_55" type="radio" value="answer_55" />
B) AdWords Application Programming Interface (API)<br />
<input name="question_55" type="radio" value="answer_55" />
<b>C) AdWords editor</b><br />
<input name="question_55" type="radio" value="answer_55" />
D) Automatic cost-per-click (CPC) bidding<br />
<hr />
How does the Conversion Optimizer use an advertisers
cost-per-acquisition (CPA) bid to determine the optimal equivalent
cost-per-click (CPC) bid for each auction?<br />
<input name="question_56" type="radio" value="answer_56" />
<b>A) The CPA bid is multiplied by the predicted conversion rate</b><br />
<input name="question_56" type="radio" value="answer_56" />
B) The CPA bid is the highest the system will allow the CPC bid to reach<br />
<input name="question_56" type="radio" value="answer_56" />
C) The actual CPC bid is based on current max CPC settings<br />
<input name="question_56" type="radio" value="answer_56" />
D) The CPC bid is one-tenth of the CPA bid by default<br />
<hr />
What determines a keywords clickthrough rate (CTR)?<br />
<input name="question_57" type="radio" value="answer_57" />
A) Number of impressions divided by the average position<br />
<input name="question_57" type="radio" value="answer_57" />
B) Number of clicks accrued per day<br />
<input name="question_57" type="radio" value="answer_57" />
C) Number of impressions divided by the number of clicks<br />
<input name="question_57" type="radio" value="answer_57" />
<b>D) Number of clicks divided by the number of impressions</b><br />
<hr />
You own a pizzeria in downtown Chicago. With call extensions, a
customer who searches for pizza on her mobile phone can see your ad
along with your phone number and make the call with one click. How is
that priced?<br />
<input name="question_58" type="radio" value="answer_58" />
A) Click-to-call ads are priced by the minute based on the call's duration<br />
<input name="question_58" type="radio" value="answer_58" />
B) Prices are negotiated in advance with discounts for bulk purchases<br />
<input name="question_58" type="radio" value="answer_58" />
<b>C) The cost is the same as a standard click on the ad</b><br />
<input name="question_58" type="radio" value="answer_58" />
D) Click-to-call ads are flat-fee based on the caller's phone model<br />
<hr />
A user conducts a search on the term "laptop computers" and clicks on
an ad. Which landing page would be the most relevant to that user?<br />
<input name="question_59" type="radio" value="answer_59" />
A) A category page containing both laptop and desktop computers<br />
<input name="question_59" type="radio" value="answer_59" />
B) An electronic store's homepage<br />
<input name="question_59" type="radio" value="answer_59" />
<b>C) A category page containing a variety of laptop computers</b><br />
<input name="question_59" type="radio" value="answer_59" />
D) A product page for a desktop computer<br />
<hr />
An advertiser who sells laptop computers only wants to reach consumers
who are ready to make an immediate purchase online. When building the
keyword list for an ad group, the advertiser should include:<br />
<input name="question_60" type="radio" value="answer_60" />
<b>A) negative keywords such as -review or -comparison</b><br />
<input name="question_60" type="radio" value="answer_60" />
B) phrase match keywords such as "laptop" or "computer"<br />
<input name="question_60" type="radio" value="answer_60" />
C) negative match keywords such as -buy or -purchase<br />
<input name="question_60" type="radio" value="answer_60" />
D) exact match keywords such as [rate], [review], or [compare]<br />
<hr />
Often, the "last click" before a conversion gets all the credit. But
there are often assist clicks and assist impressions that help guide
your customers to conversion. Which built-in AdWords report can show
you this performance data?<br />
<input name="question_61" type="radio" value="answer_61" />
A) Campaign Settings<br />
<input name="question_61" type="radio" value="answer_61" />
<b>B) Search Funnels</b><br />
<input name="question_61" type="radio" value="answer_61" />
C) Billing Preferences<br />
<input name="question_61" type="radio" value="answer_61" />
D) AdWords Editor<br />
<hr />
A new coffeehouse downtown would like to run an "afternoon espresso"
promotion to increase sales during the afternoon hours on weekdays.
Which AdWords feature is most effective for preventing their search ads
from appearing at night or on weekends?<br />
<input name="question_62" type="radio" value="answer_62" />
A) Position Preference<br />
<input name="question_62" type="radio" value="answer_62" />
B) Automatic Bidding<br />
<input name="question_62" type="radio" value="answer_62" />
<b>C) Ad Scheduling</b><br />
<input name="question_62" type="radio" value="answer_62" />
D) Keyword Planner<br />
<hr />
Which feature distinguishes location extensions from regional and customized campaign targeting?<br />
<input name="question_63" type="radio" value="answer_63" />
A) Location extensions will appear when a user located near the advertised business searches on relevant terms.<br />
<input name="question_63" type="radio" value="answer_63" />
B) Customized campaign targeting determines which address appears below the ad.<br />
<input name="question_63" type="radio" value="answer_63" />
C) Location extensions will appear when an advertiser has targeted a specific region or location<br />
<input name="question_63" type="radio" value="answer_63" />
<b>D) Customized campaign targeting is required in order to enable location extensions</b><br />
<hr />
An advertiser notices that clicks have suddenly increased and is
concerned that they might be due to invalid activity. What is the first
thing the advertiser should do to investigate this situation?<br />
<input name="question_64" type="radio" value="answer_64" />
<b>A) Look at click patterns over time and rule out legitimate reasons for increased activity</b><br />
<input name="question_64" type="radio" value="answer_64" />
B) Submit an invalid clicks report to the Google AdWords team<br />
<input name="question_64" type="radio" value="answer_64" />
C) Pause the affected campaign until an invalid clicks investigation is complete<br />
<input name="question_64" type="radio" value="answer_64" />
D) Submi new ad text variations for review<br />
<hr />
One reason for using Conversion Optimizer is to:<br />
<input name="question_65" type="radio" value="answer_65" />
A) maximize ad exposure<br />
<input name="question_65" type="radio" value="answer_65" />
B) dynamically manage ad position<br />
<input name="question_65" type="radio" value="answer_65" />
C) generate more clicks than manual bidding would generate<br />
<input name="question_65" type="radio" value="answer_65" />
<b>D) avoid unprofitable clicks</b><br />
<hr />
How should advertisers use their websites to help them structure their accounts?<br />
<input name="question_66" type="radio" value="answer_66" />
<b>A) Organize ad groups and campaigns to reflect the layout of the website</b><br />
<input name="question_66" type="radio" value="answer_66" />
B) Organize keywords to cover each word represented on the website<br />
<input name="question_66" type="radio" value="answer_66" />
C) Add the website's URL as a keyword to each ad group<br />
<input name="question_66" type="radio" value="answer_66" />
D) Add the headings from the website as keywords across campaigns<br />
<hr />
Which is the most appropriate action to take when a keyword is below
the "first page bid estimate" listed in the Status column of the
Keywords tab?<br />
<input name="question_67" type="radio" value="answer_67" />
<b>A) Consider increasing the bid or editing the keyword to improve Quality Score</b><br />
<input name="question_67" type="radio" value="answer_67" />
B) Delete the keyword from all instances in the account<br />
<input name="question_67" type="radio" value="answer_67" />
C) Change the match-type to the keyword to Exact<br />
<input name="question_67" type="radio" value="answer_67" />
D) Always increase the keyword bid to the "first page bid estimate"<br />
<hr />
Megan enabled Conversion Optimizer in all six of her campaigns. How
can she tell if Conversion Optimizer is improving campaign performance<br />
<input name="question_68" type="radio" value="answer_68" />
A) Monitor overall changes in clicks received<br />
<input name="question_68" type="radio" value="answer_68" />
B) Enable and disable Conversion Optimizer every other day to observer differences<br />
<input name="question_68" type="radio" value="answer_68" />
<b>C) Compare average CPA and conversion rate before and after using Conversion Optimizer</b><br />
<input name="question_68" type="radio" value="answer_68" />
D) Install new Conversion Tracking code<br />
<hr />
What can be learned from a Search Funnel?<br />
<input name="question_69" type="radio" value="answer_69" />
A) Search impressions share for the last 30 days compared to CPC trends over time<br />
<input name="question_69" type="radio" value="answer_69" />
B) Budget usage for all Search Campaigns, including budget limitations and opportunities for more traffic<br />
<input name="question_69" type="radio" value="answer_69" />
C) The number of searches completed during a given period of time<br />
<input name="question_69" type="radio" value="answer_69" />
<b>D) The series of steps a customer takes before completing a
conversion, including information on ads, clicks, and other elements of
your campaign</b><br />
<hr />
To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:<br />
<input name="question_70" type="radio" value="answer_70" />
A) managed placements and keywords<br />
<input name="question_70" type="radio" value="answer_70" />
B) destination URLs set at the ad group level<br />
<input name="question_70" type="radio" value="answer_70" />
C) at least 50 keywords<br />
<input name="question_70" type="radio" value="answer_70" />
<b>D) keywords that are also included in the ad text</b><br />
<hr />
Which are key elements to keep in mind when optimizing a landing page for AdWords<br />
<input name="question_71" type="radio" value="answer_71" />
A) Prominent headlines in several font styles and text sizes<br />
<input name="question_71" type="radio" value="answer_71" />
B) Clear landing page layout and several links to related websites<br />
<input name="question_71" type="radio" value="answer_71" />
<b>C) Relevant and original content that clearly represents the business</b><br />
<input name="question_71" type="radio" value="answer_71" />
D) Correct programming language used to construct site<br />
<hr />
The IP Exclusion tool allows advertisers to:<br />
<input name="question_72" type="radio" value="answer_72" />
A) discover IP addresses of competitors<br />
<input name="question_72" type="radio" value="answer_72" />
B) obtain IP addresses for valuable website visitors<br />
<input name="question_72" type="radio" value="answer_72" />
C) determine which IP addresses have seen ads<br />
<input name="question_72" type="radio" value="answer_72" />
<b>D) prevent specific IP addresses from seeing their ads</b><br />
<hr />
Which scenario would record to two conversions (1-per-click)?<br />
<input name="question_73" type="radio" value="answer_73" />
A) A users clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again<br />
<input name="question_73" type="radio" value="answer_73" />
B) A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts<br />
<input name="question_73" type="radio" value="answer_73" />
C) A user clicks on an ad and does not convert. The user performs
the search again the following day, clicks on the same ad and converts<br />
<input name="question_73" type="radio" value="answer_73" />
<b>D) A user clicks on an ad and converts. The user performs the
search again the following day, clicks on the same ad and converts again</b><br />
<hr />
How could an advertiser determine the most profitable keywords within a campaign?<br />
<input name="question_74" type="radio" value="answer_74" />
<b>A) Compare the costs accrued by each keyword with the conversion data for that keyword</b><br />
<input name="question_74" type="radio" value="answer_74" />
B) Identify the keywords with the lowest "first page bid estimates"<br />
<input name="question_74" type="radio" value="answer_74" />
C) Compare the total clicks to total conversions for each keyword in the account<br />
<input name="question_74" type="radio" value="answer_74" />
D) Identify the keywords with the highest clickthrough rate<br />
<hr />
Bud would like to test new logic in his application that uses the
AdWords Application Programming Interface (API) without modifying his
live AdWords campaigns. Which tool would allow him to do this?<br />
<input name="question_75" type="radio" value="answer_75" />
<b>A) AdWords API Sandbox</b><br />
<input name="question_75" type="radio" value="answer_75" />
B) Ad Preview Tool<br />
<input name="question_75" type="radio" value="answer_75" />
C) AdWords API Tokens<br />
<input name="question_75" type="radio" value="answer_75" />
D) Keyword Planner<br />
<hr />
An advertiser in Canada wants to view ads as they would appear to
users in Mexico. Which tool should this advertiser use to accomplish
this goal?<br />
<input name="question_76" type="radio" value="answer_76" />
<b>A) Ad Preview and Diagnosis Tool</b><br />
<input name="question_76" type="radio" value="answer_76" />
B) Keyword Planner<br />
<input name="question_76" type="radio" value="answer_76" />
C) Display Planner<br />
<input name="question_76" type="radio" value="answer_76" />
D) Change history<br />
<hr />
Which approach to bidding is best suited to maximize profit?<br />
<input name="question_77" type="radio" value="answer_77" />
<b>A) Maximize ROI as a percentage</b><br />
<input name="question_77" type="radio" value="answer_77" />
B) Minimize CPA<br />
<input name="question_77" type="radio" value="answer_77" />
C) Maximize conversions<br />
<input name="question_77" type="radio" value="answer_77" />
D) Balance CPA and # of conversions<br />
<hr />
In order to differentiate ads from the ads of competitors, advertisers creating text ads should:<br />
<input name="question_78" type="radio" value="answer_78" />
A) mention competitor offers and prices<br />
<input name="question_78" type="radio" value="answer_78" />
B) use special characters, such as asterisks or hashes<br />
<input name="question_78" type="radio" value="answer_78" />
C) use exclamation points and capital letters<br />
<input name="question_78" type="radio" value="answer_78" />
<b>D) include prices, promotions, and a call-to-action</b><br />
<hr />
Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:<br />
<input name="question_79" type="radio" value="answer_79" />
A) impressions for their daily budget<br />
<input name="question_79" type="radio" value="answer_79" />
B) conversions based on their conversion goals<br />
<input name="question_79" type="radio" value="answer_79" />
<b>C) clicks for their daily budget</b><br />
<input name="question_79" type="radio" value="answer_79" />
D) impressions in their preferred position range<br />
<hr />
An advertiser that uses ad scheduling has a custom bid adjustment for
9pm - 12am on weeknights. The normal bid is USD$0.40 and the bid
multiplier is 75%. How much is the advertiser bidding between 9pm-12am
on weeknights?<br />
<input name="question_80" type="radio" value="answer_80" />
<b>A) USD$0.70</b><br />
<input name="question_80" type="radio" value="answer_80" />
B) USD$0.33<br />
<input name="question_80" type="radio" value="answer_80" />
C) USD$0.03<br />
<input name="question_80" type="radio" value="answer_80" />
D) USD$0.30<br />
<hr />
You are tracking conversions in a budget-constrained campaign. If you
raise CPC bids within the budget constraint, which results is most
likely?<br />
<input name="question_81" type="radio" value="answer_81" />
A) Receive more conversions while paying more on average per conversion<br />
<input name="question_81" type="radio" value="answer_81" />
<b>B) Receive fewer conversions while paying more on average per conversion</b><br />
<input name="question_81" type="radio" value="answer_81" />
C) Receive more conversions while paying less on average per conversion<br />
<input name="question_81" type="radio" value="answer_81" />
D) Receive fewer conversions while paying less on average per conversion<br />
<hr />
An advertiser who is selling computer monitors is writing new ad text
for an existing ad group. Which line of ad text is written according to
Google AdWords advertising policies?<br />
<input name="question_82" type="radio" value="answer_82" />
A) Cheap, cheap, cheap monitors<br />
<input name="question_82" type="radio" value="answer_82" />
<b>B) 20-70% off LCD monitors</b><br />
<input name="question_82" type="radio" value="answer_82" />
C) BUY affordable LCDs<br />
<input name="question_82" type="radio" value="answer_82" />
D) **Free** shipping on LCDs<br />
<hr />
An advertiser notices that the clickthrough rate (CTR) in one ad group
has significantly decreased throughout the past few weeks. What could
this advertiser do in an attempt to increase CTR and maintain relevant
website traffic?<br />
<input name="question_83" type="radio" value="answer_83" />
A) Edit the ad text to include a more relevant destination URL<br />
<input name="question_83" type="radio" value="answer_83" />
B) Upgrade to a faster web server to reduce page load time<br />
<input name="question_83" type="radio" value="answer_83" />
C) Redesign the landing page to create a better experience for users<br />
<input name="question_83" type="radio" value="answer_83" />
<b>D) Use keyword matching options to help remove irrelevant searches</b><br />
<hr />
Which is a benefit of using AdWords editor?<br />
<input name="question_84" type="radio" value="answer_84" />
A) Users with My Client Center (MCC) Reports Access can make edits to an account<br />
<input name="question_84" type="radio" value="answer_84" />
B) Multiple users can share archives and proposals for an account<br />
<input name="question_84" type="radio" value="answer_84" />
<b>C) Multiple users can make offline changes to Account Preferences</b><br />
<input name="question_84" type="radio" value="answer_84" />
D) Conflicts between changes made by importing a file do not need to be resolved prior to posting<br />
<hr />
Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:<br />
<input name="question_85" type="radio" value="answer_85" />
A) a user clicks on an AdWords ad<br />
<input name="question_85" type="radio" value="answer_85" />
B) multiple conversions result from a single AdWords ad click<br />
<input name="question_85" type="radio" value="answer_85" />
<b>C) a single conversion is made within 30 days following an AdWords ad click</b><br />
<input name="question_85" type="radio" value="answer_85" />
D) a user visits a website within 30 days of clicking on an AdWords ad<br />
<hr />
An advertiser attempts to enable Conversion Optimizer but the feature
is not available in the account. Which is the most likely reason?<br />
<input name="question_86" type="radio" value="answer_86" />
A) The advertiser's daily budget is not set to the recommended amount<br />
<input name="question_86" type="radio" value="answer_86" />
B) The advertiser's campaign targets the Google Display Network only<br />
<input name="question_86" type="radio" value="answer_86" />
C) The advertiser advertises a service rather than a product<br />
<input name="question_86" type="radio" value="answer_86" />
<b>D) The advertiser has fewer than 15 conversions in the last 30 days</b><br />
<hr />
Which is a recommended action for new mobile preferred ad creative?<br />
<input name="question_87" type="radio" value="answer_87" />
A) Target Search Network only<br />
<input name="question_87" type="radio" value="answer_87" />
B) Integrate mobile Flash video ads<br />
<input name="question_87" type="radio" value="answer_87" />
<b>C) Use a mobile-optimized landing page</b><br />
<input name="question_87" type="radio" value="answer_87" />
D) Use exact match only<br />
<hr />
Which can be specified at the campaign level?<br />
<input name="question_88" type="radio" value="answer_88" />
A) Ad text<br />
<input name="question_88" type="radio" value="answer_88" />
B) Billing preferences<br />
<input name="question_88" type="radio" value="answer_88" />
C) Destination URLs<br />
<input name="question_88" type="radio" value="answer_88" />
<b>D) Network distribution</b><br />
<hr />
What is a benefit of using the AdWords Application Programming Interface (API)?<br />
<input name="question_89" type="radio" value="answer_89" />
A) Programmers benefit from third-party coding support<br />
<input name="question_89" type="radio" value="answer_89" />
B) Advertisers can log into the AdWords account to upload changes<br />
<input name="question_89" type="radio" value="answer_89" />
C) Programming skills are not necessary<br />
<input name="question_89" type="radio" value="answer_89" />
<b>D) Advertisers can make dynamic changes to their AdWords accounts at scale</b><br />
<hr />
It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:<br />
<input name="question_90" type="radio" value="answer_90" />
<b>A) make strategic changes to the account to improve performance</b><br />
<input name="question_90" type="radio" value="answer_90" />
B) upload goals to the "Advertising Goals" section in their account<br />
<input name="question_90" type="radio" value="answer_90" />
C) bid separately for each ad variation based on its performance<br />
<input name="question_90" type="radio" value="answer_90" />
D) manually increase clickthrough rate (CTR) to improve performance<br />
<hr />
In an AdWords account managed by multiple users, one user noticed a
surprising jump in impressions. Where should this user look for details
on what might have created the impression increase?<br />
<input name="question_91" type="radio" value="answer_91" />
<b>A) Change History</b><br />
<input name="question_91" type="radio" value="answer_91" />
B) Billing Summary<br />
<input name="question_91" type="radio" value="answer_91" />
C) Campaign Settings<br />
<input name="question_91" type="radio" value="answer_91" />
D) Keyword Planner<br />
<hr />
Jane uses AdWords to promote her online shoe sore and her conversion
rate has remained constant over the last year. While checking her web
server logs for December, she notices she sometimes gets two clicks from
the same IP address within a few minutes. The most likely cause of
this is:<br />
<input name="question_92" type="radio" value="answer_92" />
A) inaccurate web server log information<br />
<input name="question_92" type="radio" value="answer_92" />
B) automated software designed to click on her ads<br />
<input name="question_92" type="radio" value="answer_92" />
<b>C) users who are comparison shopping for shoes</b><br />
<input name="question_92" type="radio" value="answer_92" />
D) users who click on an ad on the Google Display Network<br />
<hr />
Given four Search campaigns that run out of daily budget, three can
likely benefit from bidding or budget changes. Which is most likely
configured effectively as is?<br />
<input name="question_93" type="radio" value="answer_93" />
A) Branding campaign with set marketing budget, prioritizing current ad position over more clicks<br />
<input name="question_93" type="radio" value="answer_93" />
B) Unprofitable campaign, planning to scale up exposure if profitability can be achieved<br />
<input name="question_93" type="radio" value="answer_93" />
C) Branding campaign with set marketing budget, prioritizing more clicks over current ad position<br />
<input name="question_93" type="radio" value="answer_93" />
<b>D) Profitable campaign, missing additional profitable conversions when budget limits exposure</b><br />
<hr />
Which is a benefit of linking Google Places account to an AdWords campaign?<br />
<input name="question_94" type="radio" value="answer_94" />
A) Free organic search results for the advertiser's business will be more likely to show on Google Maps<br />
<input name="question_94" type="radio" value="answer_94" />
<b>B) Adding or updating addresses in Google Places automatically updates validated addresses used for ads</b><br />
<input name="question_94" type="radio" value="answer_94" />
C) Geographical targeting automatically expands to include all regions<br />
<input name="question_94" type="radio" value="answer_94" />
D) Additional icon options are available for ads when using Google Places<br />
<hr />
An advertiser's ad is not appearing in the Ad Preview and Diagnosis
Tool when exact keywords are queried. Which action would help the
advertiser to determine why the ad is not showing?<br />
<input name="question_95" type="radio" value="answer_95" />
A) Perform Google searches on the same keywords to build data points<br />
<input name="question_95" type="radio" value="answer_95" />
<b>B) Run a keyword diagnosis for the keyword in question</b><br />
<input name="question_95" type="radio" value="answer_95" />
C) Use the Keyword Planner to include more variations of a given keyword<br />
<input name="question_95" type="radio" value="answer_95" />
D) View the Search terms report to determine the root cause<br />
<hr />
What kind of click volume increase is likely to be immediately filtered from an AdWords campaign<br />
<input name="question_96" type="radio" value="answer_96" />
A) "peak season" of a product or service<br />
<input name="question_96" type="radio" value="answer_96" />
B) improvement in an ad's position<br />
<input name="question_96" type="radio" value="answer_96" />
C) a related press release<br />
<input name="question_96" type="radio" value="answer_96" />
<b>D) automated clicks</b><br />
<hr />
Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank<br />
<input name="question_97" type="radio" value="answer_97" />
A) An increased CPC bid leads directly to a small increase in Ad Rank<br />
<input name="question_97" type="radio" value="answer_97" />
B) CPC bid only affects Ad Rank on the Search Network<br />
<input name="question_97" type="radio" value="answer_97" />
C) An increased CPC bid leads directly to a large increase in Ad Rank<br />
<input name="question_97" type="radio" value="answer_97" />
<b>D) CPC bid is one factor that affects Ad Rank</b><br />
<hr />
A florist is advertising five types of flowers, including red roses.
When a user types the phrase "red roses" into Google, the advertiser's
ad is displayed and clicked on. Which landing page is more likely to
convert to a sale?<br />
<input name="question_98" type="radio" value="answer_98" />
<b>A) The page on the site that displays only roses</b><br />
<input name="question_98" type="radio" value="answer_98" />
B) The homepage that displays all five types of flowers<br />
<input name="question_98" type="radio" value="answer_98" />
C) The "Contact Us" page of the site<br />
<input name="question_98" type="radio" value="answer_98" />
D) The page on the site where users can register as "frequent shoppers"<br />
<hr />
Which is a benefit linking a Google My Business account to an AdWords campaign?<br />
<input name="question_99" type="radio" value="answer_99" />
A) Geographical targeting automatically expands to include all regions<br />
<input name="question_99" type="radio" value="answer_99" />
B) Additional icon options are available for ads when using Google My Business<br />
<input name="question_99" type="radio" value="answer_99" />
C) Free organic search results for the advertiser's business will be more likely to show on Google Maps<br />
<input name="question_99" type="radio" value="answer_99" />
<b>D) Adding or updating addresses in Google My Business automatically updates validated addresses used for ads.</b><br />
<hr />
Local Google+ pages created on Google My Business can be:<br />
<input name="question_100" type="radio" value="answer_100" />
A) physical locations or mobile applications<br />
<input name="question_100" type="radio" value="answer_100" />
B) entered into their own ad auction<br />
<input name="question_100" type="radio" value="answer_100" />
<b>C) location extensions in AdWords</b><br />
<input name="question_100" type="radio" value="answer_100" />
D) conversions in AdWords<br />
<hr />
How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?<br />
<input name="question_101" type="radio" value="answer_101" />
<b>A) It uses your conversion history to bid higher when a conversion is more likely</b><br />
<input name="question_101" type="radio" value="answer_101" />
B) It sets CPC bids as one-tenth the current CPA bid setting<br />
<input name="question_101" type="radio" value="answer_101" />
C) It only allows CPC bids lower than the current CPA bid setting<br />
<input name="question_101" type="radio" value="answer_101" />
D) It bids a static CPC value based on current max. CPC settings<br />
<hr />
An advertiser gets more conversions from ads that appear to people in
Paris. What should this advertiser do to try and increase the number of
conversions?<br />
<input name="question_102" type="radio" value="answer_102" />
A) Change the zip code in the AdWords account<br />
<input name="question_102" type="radio" value="answer_102" />
<b>B) Set a location bid adjustment</b><br />
<input name="question_102" type="radio" value="answer_102" />
C) Show ads only on the Search Network<br />
<input name="question_102" type="radio" value="answer_102" />
D) Set a language bid adjustment<br />
<hr />
Which is a recommended best practice when creating a new mobile-preferred ad creative?<br />
<input name="question_103" type="radio" value="answer_103" />
A) Target Search Network only<br />
<input name="question_103" type="radio" value="answer_103" />
B) Use exact match keywords only<br />
<input name="question_103" type="radio" value="answer_103" />
<b>C) Use a mobile-optimized landing page</b><br />
<input name="question_103" type="radio" value="answer_103" />
D) Integrate mobile Flash video ads</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-453432788837823172015-11-05T07:21:00.000-08:002016-03-03T08:54:21.209-08:00Questions Answers For Google AdWords Fundamentals Exam And PPC Interview<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<br />
<i><b>Questions Answers For Google AdWords Fundamentals Exam And </b></i><i><b><i><b>PPC Interview </b></i></b></i><br />
<br />
<i>*Disclaimer: All questions below are from live exams within the month
of April 2015. Using these answers resulted in 87% on the test, so they
are not all correct. Double check your answers when taking the exam!</i><br />
<br />
An advertiser is focused primarily on direct response, as opposed to
branding. The advertiser should delete keywords from a search campaign
if the keywords:<br />
<input name="q_1" type="radio" value="a_1" />
A) generate many clicks and conversions<br />
<input name="q_1" type="radio" value="a_1" />
<b>B) generate many impressions and very few conversions</b><br />
<input name="q_1" type="radio" value="a_1" />
C) contain more than two words in the phrase<br />
<input name="q_1" type="radio" value="a_1" />
D) contain words that are duplicated in a display campaign<br />
<br />
<hr />
What is a benefit of online advertising with Google AdWords?<br />
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A) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products<br />
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B) Ads can include up to 50 characters for the first three lines of ad text<br />
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<b>C) Ads are displayed to users who are searching for a particular product of service</b><br />
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D) Advertisers can pay to place their websites in the natural search results<br />
<hr />
It is beneficial to create multiple ad groups in order to:<br />
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A) opt specific ad groups into various Google networks<br />
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<b>B) break up keywords and ads into related themes</b><br />
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C) set different budgets for each ad group<br />
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D) pause specific keywords if they are not performing well<br />
<hr />
What's one benefit of creating multiple ad groups?<br />
<input name="q_3" type="radio" value="a_3" />
A) You can target specific ad groups into various Google networks<br />
<input name="q_3" type="radio" value="a_3" />
<b>B) You can break up keywords and ads into related themes</b><br />
<input name="q_3" type="radio" value="a_3" />
C) You can set different budgets for each ad group<br />
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D) You can pause specific keywords if they are not performing well<br />
<hr />
Which AdWords settings are specified at the account level?<br />
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A) A daily budget and a set of keywords and placements<br />
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B) Network distribution preferences and a set of keywords<br />
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<b>C) A unique email address, a password, and billing information</b><br />
<input name="q_4" type="radio" value="a_4" />
D) Location targeting, cost-per-click (CPC) bids, and match types<br />
<hr />
An online retail company is based in the United States but ships to
customers all over the world. If this company wants to serve Spanish
language ads to Spanish speaking users, which targeting option should be
refined?<br />
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<b>A) Language targeting</b><br />
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B) Regional targeting<br />
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C) Ad scheduling<br />
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D) Demographic targeting<br />
<hr />
Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?<br />
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A) Repeat the keyword as many times as possible in the ad text.<br />
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B) Delete the keyword and add the keyword to the campaign again<br />
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<b>C) Modify the ad associated with that keyword to direct to a highly-relevant landing page</b><br />
<input name="q_6" type="radio" value="a_6" />
D) Increase the daily budget for the campaign in which the keyword is located<br />
<hr />
An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?<br />
<input name="q_6" type="radio" value="a_6" />
A) Repeat the keyword as many times as possible in the ad text.<br />
<input name="q_6" type="radio" value="a_6" />
B) Delete the keyword and add the keyword to the campaign again<br />
<input name="q_6" type="radio" value="a_6" />
<b>C) Modify the ad associated with that keyword to direct to a highly-relevant landing page</b><br />
<input name="q_6" type="radio" value="a_6" />
D) Increase the daily budget for the campaign in which the keyword is located<br />
<hr />
An advertiser who decides to edit the location targeting of an ad can do this at the:<br />
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A) ad group level<br />
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B) keyword level<br />
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<b>C) campaign level</b><br />
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D) account level<br />
<hr />
If your campaign is opted into show ads on the Google Display Network,
and your Display Network ads have a lower CTR than your existing search
ads - how will this impact the quality score of your search campaign?<br />
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A) None of these options is correct<br />
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<b>B) Your ad performance on the Display Network does not affect
your rank for search ads, so a lower CTR on the Display Network does not
affect the Quality score of your ads for search</b><br />
<input name="q_8" type="radio" value="a_8" />
C) Your daily budget will be adjusted to account for a drop in CTR
and in increase in the CPCs needed to maintain the existing Ad Rank of
your search campaigns<br />
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D) Your quality score will be adjusted to reflect the average CTR
of both your search and display network campaign performance.<br />
<hr />
An advertiser wants to achieve the top position in paid search
results. Which recommendations would improve the likelihood of top ad
position?<br />
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<b>A) Improve Quality Score and increase cost-per-click (CPC)</b><br />
<input name="q_9" type="radio" value="a_9" />
B) Decrease cost-per-click (CPC) and increase daily budget<br />
<input name="q_9" type="radio" value="a_9" />
C) Decrease cost-per-click (CPC) and decrease daily budget<br />
<input name="q_9" type="radio" value="a_9" />
D) Improve Quality Score and decrease cost-per-click (CPC)<br />
<hr />
To determine which ad language to target to a user, the AdWords system refers to that users:<br />
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A) Chrome Browser setting<br />
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B) operating system language<br />
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C) home countrys language<br />
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<b>D) Google interface language setting</b><br />
<hr />
Which budget delivery option is most appropriate for an advertiser who
wants AdWords to distribute ads evenly throughout the day?<br />
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A) Accelerated<br />
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B) Optimized<br />
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C) Scheduled<br />
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<b>D) Standard</b><br />
<hr />
An advertiser wants to allocate additional budget to advertising a new
product line. In order to accomplish this goal, the advertiser should
create:<br />
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A) an ad group specific to the product line with a higher daily budget<br />
<input name="q_12" type="radio" value="a_12" />
B) additional text ads that specifically feature the product line<br />
<input name="q_12" type="radio" value="a_12" />
<b>C) a campaign with a separate daily budget specific to the product line</b><br />
<input name="q_12" type="radio" value="a_12" />
D) an ad group specific to the product line with targeted ad text<br />
<hr />
Suppose you have created an ad group to advertise gourmet chocolate,
and it includes keywords like "dark chocolate" and "gourmet chocolate
bars." If you opted this particular campaign into the Google Display
Network, what type of targeting would automatically be used to determine
whether your ads might show?<br />
<input name="q_13" type="radio" value="a_13" />
A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.<br />
<input name="q_13" type="radio" value="a_13" />
B) Topic targeting would be used to target all pages about
chocolate, regardless of whether your exact keywords appear on the page.<br />
<input name="q_13" type="radio" value="a_13" />
C) Managed placements would be used to target specific sites you had selected as being important to oyur client.<br />
<input name="q_13" type="radio" value="a_13" />
<b>D) Automatic placements would be used to contextually target
sites that share the same themes as the keywords within your campaign.</b><br />
<hr />
Which line of ad text would be disapproved based on Googles advertising policies?<br />
<input name="q_14" type="radio" value="a_14" />
A) Want fast results?<br />
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B) Free shipping<br />
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<b>C) Best deals- click here</b><br />
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D) Fast, easy, effective<br />
<hr />
How do managed placements on the Display Network work?<br />
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A) Advertisers can guarantee placement on prominent and popular sites.<br />
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<b>B) Advertisers manually select the desired sites on which their ads may appear</b><br />
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C) Keywords are used to place ads next to content that matches the ad.<br />
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D) Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.<br />
<hr />
According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?<br />
<input name="q_16" type="radio" value="a_16" />
A) All of these answers are correct<br />
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B) Ads can not contain words that are not directly related to the keyword that the ad is targeting<br />
<input name="q_16" type="radio" value="a_16" />
C) Ads cannot use exclamation points (!) or question marks (?).<br />
<input name="q_16" type="radio" value="a_16" />
<b>D) Ads cannot use call-to-action phrases such as "click here" or "See this site"</b><br />
<hr />
Your text ad includes the phrase "Your friend has a crush on you, See
more!". Why could your ad be disapproved according to AdWords policies?<br />
<input name="q_17" type="radio" value="a_17" />
A) Ads can not simulate email inbox notifications or fake "friends/crush" requests.<br />
<input name="q_17" type="radio" value="a_17" />
<b>B) Ads can not contain that amount of characters</b><br />
<input name="q_17" type="radio" value="a_17" />
C) Ads can not contain the phrase "See more!"<br />
<input name="q_17" type="radio" value="a_17" />
D) Ads can not contain exclamation points (!).<br />
<hr />
Which formula does Google use to rank keyword-targeted ads on Google Search<br />
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A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score<br />
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<b>B) Maximum cost-per-click (CPC) bid x Quality Score</b><br />
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C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget<br />
<input name="q_18" type="radio" value="a_18" />
D) Maximum cost-per-click (CPC) bid only<br />
<hr />
When resetting a password in AdWords, what should a user keep in mind?<br />
<input name="q_19" type="radio" value="a_19" />
<b>A) The new password is now required to access all other Google products with the affected Google Account log-in.</b><br />
<input name="q_19" type="radio" value="a_19" />
B) The new password will work for AdWords and the old password will work for other Google products.<br />
<input name="q_19" type="radio" value="a_19" />
C) The user will need to enable 2-factor authentication in order to access their account from any location<br />
<input name="q_19" type="radio" value="a_19" />
D) The password will need to be reset separately on other Google products that share the Google Account log-in<br />
<hr />
A keyword with very low clickthrough rate (CTR) will usually receive:<br />
<input name="q_20" type="radio" value="a_20" />
A) more impressions on the Google Display Network<br />
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B) impressions only on the Google Search Network<br />
<input name="q_20" type="radio" value="a_20" />
C) a low average cost-per-click (CPC) on Google search.<br />
<input name="q_20" type="radio" value="a_20" />
<b>D) a low Quality Score on the Google Search Network</b><br />
<hr />
Adding placements to an ad group<br />
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A) negatively affects the Quality Score for search<br />
<input name="q_21" type="radio" value="a_21" />
<b>B) does not affect the Quality Score for search</b><br />
<input name="q_21" type="radio" value="a_21" />
C) improves the Quality Score on Google<br />
<input name="q_21" type="radio" value="a_21" />
D) improves the Quality Score for search<br />
<hr />
In the case of a placement targeted ad on the Google Display Network,
the Quality Score portion of calculating Ad Rank is based on:<br />
<input name="q_22" type="radio" value="a_22" />
A) the quality of your image<br />
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B) the quality of your landing page<br />
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<b>C) the maximum CPC of the keyword that triggered an ad.</b><br />
<input name="q_22" type="radio" value="a_22" />
D) your daily budget<br />
<hr />
By adding managed placements to a Display Network campaign - you can show your ad:<br />
<input name="q_23" type="radio" value="a_23" />
A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.<br />
<input name="q_23" type="radio" value="a_23" />
<b>B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select</b><br />
<input name="q_23" type="radio" value="a_23" />
C) on webpages where a contextual targeting algorithm identified
that is a match between your keywords and a publishers content<br />
<input name="q_23" type="radio" value="a_23" />
D) on Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.<br />
<hr />
A My Client Center (MCC) account manager wants to grant Standard
Access to a linked client. Before making this change, the account
manager should consider that Standard Access users can:<br />
<input name="q_24" type="radio" value="a_24" />
A) change the access levels of other users.<br />
<input name="q_24" type="radio" value="a_24" />
B) delete the account<br />
<input name="q_24" type="radio" value="a_24" />
C) invite others to access the account.<br />
<input name="q_24" type="radio" value="a_24" />
<b>D) see average cost-per-click (CPC) costs.</b><br />
<hr />
What happens when an advertiser sets a daily budget lower than the recommended amount, using the "Standard" delivery method?<br />
<input name="q_25" type="radio" value="a_25" />
A) Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced.<br />
<input name="q_25" type="radio" value="a_25" />
B) Ads will show each time a user searches on the advertisers keywords, but only during specified time periods<br />
<input name="q_25" type="radio" value="a_25" />
<b>C) Ads will not show every time a user searches on the advertisers keywords</b><br />
<input name="q_25" type="radio" value="a_25" />
D) Ads will never show when a user searches on the advertisers keywords<br />
<hr />
The maximum cost-per-click (CPC) bid is the:<br />
<input name="q_26" type="radio" value="a_26" />
A) amount an advertiser is required to pay to achieve top ad position<br />
<input name="q_26" type="radio" value="a_26" />
B) actual amount an advertiser pays for each click on an ad<br />
<input name="q_26" type="radio" value="a_26" />
<b>C) most an advertiser is willing to pay for each click on an ad</b><br />
<input name="q_26" type="radio" value="a_26" />
D) amount an advertiser must pay to outbid competitors<br />
<hr />
If an advertiser improves the Quality Score of a keyword, this keyword may:<br />
<input name="q_27" type="radio" value="a_27" />
A) receive fewer impressions on the Search Network<br />
<input name="q_27" type="radio" value="a_27" />
B) automatically reset its match type to Broad<br />
<input name="q_27" type="radio" value="a_27" />
<b>C) earn the ad a higher average position</b><br />
<input name="q_27" type="radio" value="a_27" />
D) be more likely to appear in bold when displayed in an ad<br />
<hr />
You can use Display Planner to:<br />
<input name="q_28" type="radio" value="a_28" />
A) see which images and text ads within your campaign are performing best on the specific websites you are targeting<br />
<input name="q_28" type="radio" value="a_28" />
B) run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign<br />
<input name="q_28" type="radio" value="a_28" />
<b>C) see potential webpages where your ad can appear based on your keywords</b><br />
<input name="q_28" type="radio" value="a_28" />
D) managed CPC bids for contextual campaigns within your account<br />
<hr />
When sitelinks are set at both the campaign and ad group level, which will be displayed?<br />
<input name="q_29" type="radio" value="a_29" />
<b>A) Sitelinks at the ad group level</b><br />
<input name="q_29" type="radio" value="a_29" />
B) Sitelinks with the highest ad rank<br />
<input name="q_29" type="radio" value="a_29" />
C) Sitelinks related to the query searched<br />
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D) Sitelinks from both the campaign and ad group<br />
<hr />
Which formula represents how Ad Rank is determined on Google search?<br />
<input name="q_30" type="radio" value="a_30" />
A) Popularity of the website being advertised<br />
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B) Historic average position of each ad<br />
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<b>C) Maximum cost-per-click (CPC) multiplied by Quality Score</b><br />
<input name="q_30" type="radio" value="a_30" />
D) How much an advertiser is willing to spend each day<br />
<hr />
An advertiser looking to drive conversions is using manual
cost-per-click (CPC) bidding. Which factor should be most important for
this advertiser when keyword bids are decided?<br />
<input name="q_31" type="radio" value="a_31" />
<b>A) The profit derived from a paid click</b><br />
<input name="q_31" type="radio" value="a_31" />
B) The bids of the next closest competitor<br />
<input name="q_31" type="radio" value="a_31" />
C) The cost of the bid<br />
<input name="q_31" type="radio" value="a_31" />
D) The Quality Score of the keyword<br />
<hr />
What should an advertiser use to organize ad groups?<br />
<input name="q_32" type="radio" value="a_32" />
<b>A) Common themes</b><br />
<input name="q_32" type="radio" value="a_32" />
B) Number of words per keyword<br />
<input name="q_32" type="radio" value="a_32" />
C) Maximum cost-per-click (CPC)<br />
<input name="q_32" type="radio" value="a_32" />
D) Location targeting<br />
<hr />
Advertisers on Google search accrue cost in AdWords when:<br />
<input name="q_33" type="radio" value="a_33" />
<b>A) users click on their ads</b><br />
<input name="q_33" type="radio" value="a_33" />
B) their ads appear on the Google search page<br />
<input name="q_33" type="radio" value="a_33" />
C) the user completes a purchase<br />
<input name="q_33" type="radio" value="a_33" />
D) they register a conversion using Conversion Tracking<br />
<hr />
A primary benefit of location targeting is that advertisers can:<br />
<input name="q_34" type="radio" value="a_34" />
A) choose to target a specific Google domain<br />
<input name="q_34" type="radio" value="a_34" />
<b>B) target any combination of countries, territories, and regions</b><br />
<input name="q_34" type="radio" value="a_34" />
C) target specific users who have already visited their site<br />
<input name="q_34" type="radio" value="a_34" />
D) choose to only target websites based in a specific region or territory<br />
<hr />
You are managing a campaign where budget is unlimited as long as ROI
is positive, but something still limits how much you are able to
effectively invest. What is it? Choose the most closely related answer<br />
<input name="q_35" type="radio" value="a_35" />
A) Whether your payment method is credit or debit<br />
<input name="q_35" type="radio" value="a_35" />
B) The number of tracking codes installed on your website<br />
<input name="q_35" type="radio" value="a_35" />
C) The number of websites on the internet<br />
<input name="q_35" type="radio" value="a_35" />
<b>D) The volume of traffic available for the keywords you are targeting</b><br />
<hr />
What is the impact of poor landing page quality on an ad group?<br />
<input name="q_36" type="radio" value="a_36" />
A) The keywords in the ad group will be paused<br />
<input name="q_36" type="radio" value="a_36" />
B) The ads in the ad group will be disapproved due to low Quality Score<br />
<input name="q_36" type="radio" value="a_36" />
<b>C) The keywords in the ad group will have a lower Quality Score.</b><br />
<input name="q_36" type="radio" value="a_36" />
D) The entire campaign will be paused<br />
<hr />
With the Smart Pricing feature in Display, if our data shows that a
click from a Google Display Network page is less likely to turn into an
actionable business result - such as an online sale, registration, phone
call, or newsletter sign-up - we may:<br />
<input name="q_37" type="radio" value="a_37" />
A) Automatically adjust your daily budget to serve less ads on Google Display Network pages.<br />
<input name="q_37" type="radio" value="a_37" />
B) Use data from the Display Network auction to revise the cost of your Search ads<br />
<input name="q_37" type="radio" value="a_37" />
<b>C) Automatically reduce your cost-per-click bids on the Google Display Network</b><br />
<input name="q_37" type="radio" value="a_37" />
D) Send notification that your bids should be adjusted<br />
<hr />
Quality Score and Ad Rank are calculated:<br />
<input name="q_38" type="radio" value="a_38" />
<b>A) Every time your ad is eligible to serve on a Display Network page</b><br />
<input name="q_38" type="radio" value="a_38" />
B) Every time someone does a search that triggers your ad<br />
<input name="q_38" type="radio" value="a_38" />
C) A few times a day, based on your ad scheduling settings<br />
<input name="q_38" type="radio" value="a_38" />
D) Every time you change your CPCs within your account<br />
<hr />
On the Display Network, all keywords are considered broad match only. This means that you do not need to:<br />
<input name="q_39" type="radio" value="a_39" />
A) Include location targeting to narrow the reach of your ads<br />
<input name="q_39" type="radio" value="a_39" />
<b>B) Include plurals, misspellings, and other variants of your keywords</b><br />
<input name="q_39" type="radio" value="a_39" />
C) Include negative keywords to refine your placement<br />
<input name="q_39" type="radio" value="a_39" />
D) manage your keyword performance at the ad group level<br />
<hr />
Higher Quality Scores typically lead to:<br />
<input name="q_40" type="radio" value="a_40" />
A) higher costs and lower ad positions<br />
<input name="q_40" type="radio" value="a_40" />
<b>B) lower costs and better ad positions</b><br />
<input name="q_40" type="radio" value="a_40" />
C) less overall impressions<br />
<input name="q_40" type="radio" value="a_40" />
D) faster delivery of daily budget<br />
<hr />
Higher Quality Scores typically result in:<br />
<input name="q_40" type="radio" value="a_40" />
A) higher costs and lower ad positions<br />
<input name="q_40" type="radio" value="a_40" />
<b>B) lower costs and better ad positions</b><br />
<input name="q_40" type="radio" value="a_40" />
C) less overall impressions<br />
<input name="q_40" type="radio" value="a_40" />
D) faster delivery of daily budget<br />
<hr />
An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?<br />
<input name="q_41" type="radio" value="a_41" />
A) Assign unique keyword URLs to each keyword<br />
<input name="q_41" type="radio" value="a_41" />
B) Evaluated the site design for improvements<br />
<input name="q_41" type="radio" value="a_41" />
<b>C) Add negative keywords to the ad group</b><br />
<input name="q_41" type="radio" value="a_41" />
D) Add more relevant keywords to the ad group<br />
<hr />
Ad groups should be used to:<br />
<input name="q_42" type="radio" value="a_42" />
<b>A) organize your ads by a common theme, such as the types of products or services you want to advertise</b><br />
<input name="q_42" type="radio" value="a_42" />
B) manage your daily budget according to which keywords are a priority<br />
<input name="q_42" type="radio" value="a_42" />
C) control delivery of your ads so that they appear only to users in a specific geographic location<br />
<input name="q_42" type="radio" value="a_42" />
D) control the specific sites that your ad will be targeted to on the Google Display Network.<br />
<hr />
When setting up an AdWords account, choose your currency and permanent time zone carefully because:<br />
<input name="q_43" type="radio" value="a_43" />
A) time zone and currency will impact ad position<br />
<input name="q_43" type="radio" value="a_43" />
<b>B) these cannot be changed once you have set up your account</b><br />
<input name="q_43" type="radio" value="a_43" />
C) ads are only served in countries using the same currency as your account<br />
<input name="q_43" type="radio" value="a_43" />
D) by default, ads are only served in the same time zones as indicated in your account<br />
<hr />
Which are required components of an ad group running on the Search Network?<br />
<input name="q_44" type="radio" value="a_44" />
A) Frequency capping, daily budget, ad scheduling<br />
<input name="q_44" type="radio" value="a_44" />
B) Placements, keywords, network targeting<br />
<input name="q_44" type="radio" value="a_44" />
C) Default bid, position preference, placements<br />
<input name="q_44" type="radio" value="a_44" />
<b>D) Text ad, keywords, default bid</b><br />
<hr />
Which is a factor that Google uses to target ads to users based on physical location?<br />
<input name="q_45" type="radio" value="a_45" />
A) Language preferences<br />
<input name="q_45" type="radio" value="a_45" />
<b>B) Internet Protocol (IP) address</b><br />
<input name="q_45" type="radio" value="a_45" />
C) Operating system<br />
<input name="q_45" type="radio" value="a_45" />
D) Telephone number<br />
<hr />
Someone using the Google Russian search domain (Google.ru) changes the
language to Englishon the "preferences" page. This user may see ads
targeted to:<br />
<input name="q_46" type="radio" value="a_46" />
A) English speakers in the United States<br />
<input name="q_46" type="radio" value="a_46" />
B) Russian speakers in Germany<br />
<input name="q_46" type="radio" value="a_46" />
<b>C) English speakers in Russia</b><br />
<input name="q_46" type="radio" value="a_46" />
D) Russian speakers in the Czech Republic<br />
<hr />
Jims restaurant is launching a new campaign and would like greater
exposure on mobile devices to attract users on the go. How can this be
done?<br />
<input name="q_47" type="radio" value="a_47" />
A) Create a dedicated campaign for each mobile device targeted<br />
<input name="q_47" type="radio" value="a_47" />
B) Use the same bids across all devices<br />
<input name="q_47" type="radio" value="a_47" />
<b>C) Enable a bid adjustment to bid more aggressively on mobile devices</b><br />
<input name="q_47" type="radio" value="a_47" />
D) Enable a bid adjustment to bid less aggressively on mobile devices<br />
<hr />
Which is a benefit of Manager Defined Spend (MDS)?<br />
<input name="q_48" type="radio" value="a_48" />
A) Automatic bidding adjustments for Conversion Optimizer users<br />
<input name="q_48" type="radio" value="a_48" />
<b>B) Control over managed account budgets for My Client Center (MCC) account-users</b><br />
<input name="q_48" type="radio" value="a_48" />
C) Advanced permissions control for billing preferences in multi-user accounts<br />
<input name="q_48" type="radio" value="a_48" />
D) Payment flexibility for accounts currently on prepay billing<br />
<hr />
A benefit of My Client Center (MCC) is the:<br />
<input name="q_49" type="radio" value="a_49" />
A) increased Quality Score enjoyed on shared keywords<br />
<input name="q_49" type="radio" value="a_49" />
<b>B) dashboard that provides summaries of statistics for all client accounts</b><br />
<input name="q_49" type="radio" value="a_49" />
C) ability to link multiple accounts with Google Analytics<br />
<input name="q_49" type="radio" value="a_49" />
D) ability to edit campaign settings across multiple accounts simultaneously<br />
<hr />
Which is a best practice for creating effective ad text?<br />
<input name="q_50" type="radio" value="a_50" />
A) Use a home page for every URL<br />
<input name="q_50" type="radio" value="a_50" />
<b>B) Include prices, promotions, and exclusives</b><br />
<input name="q_50" type="radio" value="a_50" />
C) Use the same ad text for every ad in the ad group<br />
<input name="q_50" type="radio" value="a_50" />
D) Use multiple exclamation points to grab attention<br />
<hr />
A My Client Center (MCC) account functions primarily as:<br />
<input name="q_51" type="radio" value="a_51" />
A) a separate AdWords account with its own keywords and campaigns<br />
<input name="q_51" type="radio" value="a_51" />
B) a dashboard that allows clients view-only access to AdWords reports<br />
<input name="q_51" type="radio" value="a_51" />
<b>C) an umbrella account that allows for access to individual accounts with a single log-in.</b><br />
<input name="q_51" type="radio" value="a_51" />
D) a bid management system for AdWords clients managed by resellers and agencies<br />
<hr />
An advertiser creates a new ad group in a campaign that is set to run
on all relevant sites across the Google Display Network. If both
keywords and placements are added to the ad group, they would work
together to:<br />
<input name="q_52" type="radio" value="a_52" />
A) determine the target return on investment (ROI) for a given ad group<br />
<input name="q_52" type="radio" value="a_52" />
B) impact the time of day that the ads are eligible to show<br />
<input name="q_52" type="radio" value="a_52" />
<b>C) restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords</b><br />
<input name="q_52" type="radio" value="a_52" />
D) impact search results and cost-per-click (CPC) on the Google Display Network<br />
<hr />
It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:<br />
<input name="q_53" type="radio" value="a_53" />
A) choose effective CPC bids<br />
<input name="q_53" type="radio" value="a_53" />
B) secure an effective daily budget<br />
<input name="q_53" type="radio" value="a_53" />
<b>C) create compelling ad text</b><br />
<input name="q_53" type="radio" value="a_53" />
D) choose effective language targeting<br />
<hr />
The Opportunities tab with AdWords can be used to:<br />
<input name="q_54" type="radio" value="a_54" />
A) Create and edit campaigns, ads, keywords, and campaign settings<br />
<input name="q_54" type="radio" value="a_54" />
B) See an overview of how your campaigns are performing<br />
<input name="q_54" type="radio" value="a_54" />
C) Find account reporting tools that will help you manage your daily budget<br />
<input name="q_54" type="radio" value="a_54" />
<b>D) Find keyword, bid, and budget ideas that can help improve your campaign performance</b><br />
<hr />
A bilingual user searches on Google.com (the Google U.S. domain) and
has set Spanish as the preferred Google interface language. In order to
target this particular user, which campaign language setting should an
advertiser use?<br />
<input name="q_55" type="radio" value="a_55" />
A) Portuguese<br />
<input name="q_55" type="radio" value="a_55" />
<b>B) Spanish</b><br />
<input name="q_55" type="radio" value="a_55" />
C) Bilingual<br />
<input name="q_55" type="radio" value="a_55" />
D) English<br />
<hr />
Why should you avoid adding duplicate keywords across ad groups?<br />
<input name="q_56" type="radio" value="a_56" />
A) Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs<br />
<input name="q_56" type="radio" value="a_56" />
B) None of these options are correct<br />
<input name="q_56" type="radio" value="a_56" />
C) Identical keywords are not allowed in AdWords and your ads will be disapproved<br />
<input name="q_56" type="radio" value="a_56" />
<b>D) Identical keywords compete against each other, and the better-performing keyword triggers your ad.</b><br />
<hr />
Which best describes keyword contextual targeting?<br />
<input name="q_57" type="radio" value="a_57" />
A) Ads are targeted to groups of websites based on their site categories<br />
<input name="q_57" type="radio" value="a_57" />
B) Themes of selected placements determine related websites where ads will appear<br />
<input name="q_57" type="radio" value="a_57" />
C) Ads are targeted only to websites related to specific businesses<br />
<input name="q_57" type="radio" value="a_57" />
<b>D) Themes of keywords are matched to relevant content on websites where ads will appear</b><br />
<hr />
An advertiser adds negative keywords to an ad group within a search
campaign. This means that the ad will not show if the negative
keywords:<br />
<input name="q_58" type="radio" value="a_58" />
A) also appear in the ad text<br />
<input name="q_58" type="radio" value="a_58" />
B) have low maximum cost-per-click (CPC) bids<br />
<input name="q_58" type="radio" value="a_58" />
C) appear in another campaign within the account<br />
<input name="q_58" type="radio" value="a_58" />
<b>D) appear in a users search query</b><br />
<hr />
Quality Score on Google search is evaluated<br />
<input name="q_59" type="radio" value="a_59" />
A) every 48 hours<br />
<input name="q_59" type="radio" value="a_59" />
<b>B) Every time someone does a search that triggers your ad</b><br />
<input name="q_59" type="radio" value="a_59" />
C) none of these answers is correct<br />
<input name="q_59" type="radio" value="a_59" />
D) every 24 hours<br />
<hr />
The main goal of automatic cost-per-click (CPC) bidding is to<br />
<input name="q_60" type="radio" value="a_60" />
<b>A) generate as many clicks as possible within an advertisers target budget</b><br />
<input name="q_60" type="radio" value="a_60" />
B) achieve the target ad position specified by the advertiser<br />
<input name="q_60" type="radio" value="a_60" />
C) generate as many conversions as possible within an advertisers target budget<br />
<input name="q_60" type="radio" value="a_60" />
D) achieve the target average CPC specified by the advertiser<br />
<hr />
Location extensions can:<br />
<input name="q_61" type="radio" value="a_61" />
A) help show product information in a visual manner within your ad unit<br />
<input name="q_61" type="radio" value="a_61" />
B) help exclude locations where you do not have available stores.<br />
<input name="q_61" type="radio" value="a_61" />
C) help reduce your CPC bids depending on the location of a user<br />
<input name="q_61" type="radio" value="a_61" />
<b>D) help nearby consumers find or call your nearest storefront</b><br />
<hr />
Which can be controlled at the ad-group level of an AdWords account?<br />
<input name="q_62" type="radio" value="a_62" />
A) Daily budget<br />
<input name="q_62" type="radio" value="a_62" />
<b>B) Placements</b><br />
<input name="q_62" type="radio" value="a_62" />
C) End dates<br />
<input name="q_62" type="radio" value="a_62" />
D) Geographic targeting<br />
<hr />
Which is a benefit of AdWords for search marketing?<br />
<input name="q_63" type="radio" value="a_63" />
A) Increase position in organic search results<br />
<input name="q_63" type="radio" value="a_63" />
<b>B) Acquire potential qualified customers</b><br />
<input name="q_63" type="radio" value="a_63" />
C) Understand how customers navigate websites<br />
<input name="q_63" type="radio" value="a_63" />
D) Collect contact information automatically from potential customers<br />
<hr />
When a campaign is showing as "Pending" within AdWords, it is:<br />
<input name="q_64" type="radio" value="a_64" />
A) Inactive because it is past its scheduled date<br />
<input name="q_64" type="radio" value="a_64" />
B) Active, but showing ads only occasionally due to budget constraints<br />
<input name="q_64" type="radio" value="a_64" />
C) Inactive because your prepaid account balance has run out<br />
<input name="q_64" type="radio" value="a_64" />
<b>D) Inactive but scheduled to begin at a future date</b><br />
<hr />
Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:<br />
<input name="q_65" type="radio" value="a_65" />
<b>A) the number of relevant Display Network placements</b><br />
<input name="q_65" type="radio" value="a_65" />
B) their campaigns daily budget recommendations<br />
<input name="q_65" type="radio" value="a_65" />
C) the clickthrough rate (CTR) of their ads<br />
<input name="q_65" type="radio" value="a_65" />
D) the amount of impressions served<br />
<hr />
If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:<br />
<input name="q_66" type="radio" value="a_66" />
A) has used CPM pricing before<br />
<input name="q_66" type="radio" value="a_66" />
B) is only opted into the Google Display Network<br />
<input name="q_66" type="radio" value="a_66" />
C) has never used CPM pricing before<br />
<input name="q_66" type="radio" value="a_66" />
<b>D) is only opted into the Google search and the Search Network</b><br />
<hr />
Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?<br />
<input name="q_67" type="radio" value="a_67" />
A) Payment options available<br />
<input name="q_67" type="radio" value="a_67" />
B) Competitors cost-per-clicks (CPCs)<br />
<input name="q_67" type="radio" value="a_67" />
C) Website load time<br />
<input name="q_67" type="radio" value="a_67" />
<b>D) Target market</b><br />
<hr />
By monitoring ad campaign performance, an advertiser may obtain the information needed to:<br />
<input name="q_68" type="radio" value="a_68" />
A) create additional AdWords accounts for low-performing keywords<br />
<input name="q_68" type="radio" value="a_68" />
B) create duplicate ad groups with identical keywords and different ad variations<br />
<input name="q_68" type="radio" value="a_68" />
C) compare campaign performance to that of individual competitors<br />
<input name="q_68" type="radio" value="a_68" />
<b>D) determine if campaigns are meeting overall marketing and conversion goals</b><br />
<hr />
What type of bidding method is used to manage image ads on the Google Display Network?<br />
<input name="q_69" type="radio" value="a_69" />
A) CPA<br />
<input name="q_69" type="radio" value="a_69" />
B) CPM only<br />
<input name="q_69" type="radio" value="a_69" />
C) CPC only<br />
<input name="q_69" type="radio" value="a_69" />
<b>D) CPM and/or CPC</b><br />
<hr />
What happens as a result of a search campaign consistently meeting its daily budget?<br />
<input name="q_70" type="radio" value="a_70" />
A) Accelerated ad delivery<br />
<input name="q_70" type="radio" value="a_70" />
B) Higher average cost-per-clicks (CPCs)<br />
<input name="q_70" type="radio" value="a_70" />
C) Fewer sites targeted at once<br />
<input name="q_70" type="radio" value="a_70" />
<b>D) Missed potential ad impressions</b><br />
<hr />
What happens when a campaign consistenly meets its average daily budget?<br />
<input name="q_70" type="radio" value="a_70" />
A) Ads in that campaign will stop showing for the rest of the billing cycle<br />
<input name="q_70" type="radio" value="a_70" />
B) Average cost-per-click (CPC) bids will be lowered<br />
<input name="q_70" type="radio" value="a_70" />
C) Your budget is automatically adjusted<br />
<input name="q_70" type="radio" value="a_70" />
<b>D) Ads in that campaign will show less often than they could</b><br />
<hr />
What best describes Enhanced Cost-Per-Click (ECPC)<br />
<input name="q_71" type="radio" value="a_71" />
A) ECPC is a separate bid set for ad groups using the Conversion Optimizer<br />
<input name="q_71" type="radio" value="a_71" />
<b>B) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion</b><br />
<input name="q_71" type="radio" value="a_71" />
C) ECPC is a Quality Score boost for advertisers using ad extensions<br />
<input name="q_71" type="radio" value="a_71" />
D) ECPC is the discount applied to your Max CPC to determine actual CPC<br />
<hr />
Grouping similar keywords together in an ad group will:<br />
<input name="q_72" type="radio" value="a_72" />
A) ensure that the ads and keywords in that ad group are approved<br />
<input name="q_72" type="radio" value="a_72" />
B) allow an advertiser to creae ads relevant to those keywords<br />
<input name="q_72" type="radio" value="a_72" />
<b>C) keep an advertisers average cost-per-click (CPC) within a narrow range</b><br />
<input name="q_72" type="radio" value="a_72" />
D) allow an advertiser to use only broad match keywords<br />
<hr />
If your ad serving option is set to "optimize" and there are multiple
variations of your text ads within the same ad group, AdWords will:<br />
<input name="q_73" type="radio" value="a_73" />
<b>A) automatically try to show the best performing ad more often</b><br />
<input name="q_73" type="radio" value="a_73" />
B) automatically increase your quality score based on the average CTR of the ad group<br />
<input name="q_73" type="radio" value="a_73" />
C) automatically serve the ad with the highest maximum CPC the most often<br />
<input name="q_73" type="radio" value="a_73" />
D) automatically lower your bids according to your CPA goal<br />
<hr />
You have been targeting the entire United States in your scuba diving
equipement ad campaign, but you know that much of the scuba equipment
that is sold to customers in Hawaii. What would be the most efficient
way to optimize your campaign and measure the impact of an optimization?<br />
<input name="q_74" type="radio" value="a_74" />
A) You add the keywords "Hawaii" to all of your ad groups, so that
your ad will stop serving on searches that are not specific to Hawaii<br />
<input name="q_74" type="radio" value="a_74" />
B) You delete all of the keywords that have not been performing
well, and start over with a new set of keywords and campaigns that uses
location targeting to show only to users in Hawaii<br />
<input name="q_74" type="radio" value="a_74" />
<b>C) You create a separate campaign targeting only Hawaii so you
can easily see how your campaign performs in that state, and adjust your
budget</b><br />
<input name="q_74" type="radio" value="a_74" />
D) You adjust your ad scheduling so that your campaign is only
showing during business hours for the time zone that Hawaii is in<br />
<hr />
With social extensions, how are +1s calculated for your ad and Google+ page<br />
<input name="q_75" type="radio" value="a_75" />
A) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank<br />
<input name="q_75" type="radio" value="a_75" />
B) Any +1 on your ad applies to your Google+ Page as well. All +1s
from your Google+ Page are also applied to your AdWords ads<br />
<input name="q_75" type="radio" value="a_75" />
<b>C) Only +1s from your Google+ page are showing in the count that is visible on your ad</b><br />
<input name="q_75" type="radio" value="a_75" />
D) Only +1s from your ads are calculated, your Google+ page is considered a separate campaign<br />
<hr />
Which potential factor does Google use to calculate a search campaigns recommended daily budget?<br />
<input name="q_76" type="radio" value="a_76" />
<b>A) Impressions</b><br />
<input name="q_76" type="radio" value="a_76" />
B) Conversions<br />
<input name="q_76" type="radio" value="a_76" />
C) Transactions<br />
<input name="q_76" type="radio" value="a_76" />
D) Placements<br />
<hr />
A lower CPA does not necessarily indicate higher profit. Why?<br />
<input name="q_77" type="radio" value="a_77" />
A) A lower CPA may be due to changes in CPC bidding<br />
<input name="q_77" type="radio" value="a_77" />
<b>B) A lower CPA may also have lower sales volume, reducing overall profit</b><br />
<input name="q_77" type="radio" value="a_77" />
C) A lower CPA may be due to additions in negative keywords<br />
<input name="q_77" type="radio" value="a_77" />
D) A lower CPA may be due to changes in network distribution<br />
<hr />
Which best describes the "Optimize" ad rotation setting in AdWords?<br />
<input name="q_78" type="radio" value="a_78" />
A) The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions<br />
<input name="q_78" type="radio" value="a_78" />
B) The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad<br />
<input name="q_78" type="radio" value="a_78" />
<b>C) The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often</b><br />
<input name="q_78" type="radio" value="a_78" />
D) The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page<br />
<hr />
In order for cost-per-click (CPC) ads and cost-per-thousand
impressions (CPM) ads to compete with each other in the same auction on
the Google Display Network, the AdWords system converts the CPC ads bid
to:<br />
<input name="q_79" type="radio" value="a_79" />
A) a CPM<br />
<input name="q_79" type="radio" value="a_79" />
B) an effective CPM<br />
<input name="q_79" type="radio" value="a_79" />
<b>C) an effective CPM conversion</b><br />
<input name="q_79" type="radio" value="a_79" />
D) a CPM conversion<br />
<hr />
Advertising on TV, print, and radio typically requires a predetermined
budget. What key differences enable some online advertising campaigns
to invest with more flexibility without a predetermined budget in mind?<br />
<input name="q_80" type="radio" value="a_80" />
A) AdWords budgets can only be set once annually and require a fixed commitment<br />
<input name="q_80" type="radio" value="a_80" />
<b>B) Online campaigns are highly measurable and can often automate
a positive ROI. It can be strategic to capture all traffic without a
predetermined budget as long as ROI is positive</b><br />
<input name="q_80" type="radio" value="a_80" />
C) Online campaigns generate clicks, whereas other channels generate exposure<br />
<input name="q_80" type="radio" value="a_80" />
D) Budgets cannot be applied to online campaigns due to constant changes in traffic<br />
<hr />
Your ad is live on Google search, and you want to continue to check it
over time to see if it is still running. Why is it advised that you
use the AdPreview and Diagnosis took, instead of doing searches to find
your ad on Google.com?<br />
<input name="q_81" type="radio" value="a_81" />
A) By performing searches that trigger your ad, you are inflating
the amount of predicted impressions on the search keywords, which may
impact your organic search ranking<br />
<input name="q_81" type="radio" value="a_81" />
<b>B) By performing searches that trigger your ad, you will be
automatically be charged for the impressions and may use all of your
daily budget too quickly</b><br />
<input name="q_81" type="radio" value="a_81" />
C) None of these options are correct<br />
<input name="q_81" type="radio" value="a_81" />
D) By performing searches that trigger your ad, you will rack up
impressions without clicks, which can lower your clickthrough rate and
prevent your ad from appearing as often as it should<br />
<hr />
You are starting a new campaign with the goals of achieving a positive
ROI and extending to all profitable traffic. How can the AdWords
average daily budget setting help when starting out?<br />
<input name="q_82" type="radio" value="a_82" />
A) It can help direct traffic to different landing pages to discover which performs best<br />
<input name="q_82" type="radio" value="a_82" />
B) It can help aim for a desired average position during testing<br />
<input name="q_82" type="radio" value="a_82" />
<b>C) It can help limit your costs and exposure while profitability is achieved</b><br />
<input name="q_82" type="radio" value="a_82" />
D) It can help limit exposure to only the geographical areas you support<br />
<hr />
When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?<br />
<input name="q_83" type="radio" value="a_83" />
<b>A) List suggestor</b><br />
<input name="q_83" type="radio" value="a_83" />
B) Ad experiments<br />
<input name="q_83" type="radio" value="a_83" />
C) Placement performance report<br />
<input name="q_83" type="radio" value="a_83" />
D) Keyword aggregator<br />
<hr />
You are focused on reaching viewers with video content, and are
looking to pay only when a user views your ad (CPV model). Which form
of AdWords video advertising would be most appropriate?<br />
<input name="q_84" type="radio" value="a_84" />
<b>A) TrueView video formats</b><br />
<input name="q_84" type="radio" value="a_84" />
B) YouTube homepage ads<br />
<input name="q_84" type="radio" value="a_84" />
C) Click-to-Play video ad formats<br />
<input name="q_84" type="radio" value="a_84" />
D) CPM Video ad formats<br />
<hr />
How often does the AdWords system run an auction to decide which ads to show on the Google search page<br />
<input name="q_85" type="radio" value="a_85" />
<b>A) Every time a user enters a search query</b><br />
<input name="q_85" type="radio" value="a_85" />
B) Once every 24 hours for a given keyword<br />
<input name="q_85" type="radio" value="a_85" />
C) Every time a new advertiser adds a keyword to an account<br />
<input name="q_85" type="radio" value="a_85" />
D) Once every two hours for a given keyword<br />
<hr />
Which is one characteristic of the "Accelerated" delivery method?<br />
<input name="q_86" type="radio" value="a_86" />
A) Ads are shown above the search results as well as to the right of the search results<br />
<input name="q_86" type="radio" value="a_86" />
B) Ads are shown when users search on relevant variations of keywords in the campaign<br />
<input name="q_86" type="radio" value="a_86" />
C) Ads are only shown when there is a higher likelihood that users will click on them<br />
<input name="q_86" type="radio" value="a_86" />
<b>D) Ads are shown as frequently as possible until the budget is exhausted</b><br />
<hr />
If you have set a maximum CPC bid of $1 for your ads, and if the next
most competitive bid is only $0.50 for the same ad position, what is the
maximum CPC you would need to pay to show your ad - assuming your ad is
similar in all other aspects?<br />
<input name="q_87" type="radio" value="a_87" />
A) 1.01<br />
<input name="q_87" type="radio" value="a_87" />
B) 0.5<br />
<input name="q_87" type="radio" value="a_87" />
<b>C) 0.51</b><br />
<input name="q_87" type="radio" value="a_87" />
D) 1<br />
<hr />
All other things being equal, if you've set a maximum CPC bid of $1.00
for your ads, and if the next most competitive bid is $0.50 for the
same ad position, what is the actual amount you'd pay for that click?<br />
<input name="q_87" type="radio" value="a_87" />
A) 1.01<br />
<input name="q_87" type="radio" value="a_87" />
B) 0.5<br />
<input name="q_87" type="radio" value="a_87" />
<b>C) 0.51</b><br />
<input name="q_87" type="radio" value="a_87" />
D) 1<br />
<hr />
Which is a benefit of search advertising with Google AdWords?<br />
<input name="q_88" type="radio" value="a_88" />
A) Ability to pay for specific placement in top ad positions<br />
<input name="q_88" type="radio" value="a_88" />
B) Extended reach to search partners<br />
<input name="q_88" type="radio" value="a_88" />
<b>C) Better position in natural search results</b><br />
<input name="q_88" type="radio" value="a_88" />
D) Ability to view competitors bids for keywords<br />
<hr />
An advertiser creates a new search campaign with the goal of driving
traffic to a new website. The advertiser wants to spend very little
time setting and managing individual keyword bids. Which is the best
bidding option for this advertiser?<br />
<input name="q_89" type="radio" value="a_89" />
A) Cost-per-thousand impressions (CPM)<br />
<input name="q_89" type="radio" value="a_89" />
<b>B) Automatic cost-per-click (CPC)</b><br />
<input name="q_89" type="radio" value="a_89" />
C) Manual cost-per-click (CPC)<br />
<input name="q_89" type="radio" value="a_89" />
D) Cost-per-Acquisition (CPA)<br />
<hr />
Amy, a new account manager at Bobs agency, will be working with three
specific accounts underneath a My Client Center (MCC) account. Which is
the best way for Bob to limit her access to only those accounts?<br />
<input name="q_90" type="radio" value="a_90" />
A) Combine the campaigns from each account into a single AdWords
account. Grant Amy access to that single account so she can manage all
campaigns from one place.<br />
<input name="q_90" type="radio" value="a_90" />
<b>B) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see</b><br />
<input name="q_90" type="radio" value="a_90" />
C) Create a new MCC account linked to the original MCC account, and
then move the three accounts into that MCC. Grant Amy access ot that
sub-MCC only.<br />
<input name="q_90" type="radio" value="a_90" />
D) Set up a direct login emails to each of the three accounts, so
Amy will log in to each account individually without gaining access to
the other accounts linked to the MCC<br />
<hr />
Data shows the audience for a client's running shoe store is women
ages 35 to 50. How can you optimize this client's Display Network
campaign based on your research?<br />
<input name="q_91" type="radio" value="a_91" />
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads<br />
<input name="q_91" type="radio" value="a_91" />
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips<br />
<input name="q_91" type="radio" value="a_91" />
<b>C) Add demographic and age targeting to show ads to people in this audience</b><br />
<input name="q_91" type="radio" value="a_91" />
D) Set up a remarketing list to show ads to women who have previously visited your client's website<br />
<hr />
Data shows that the audience for a client's running shoe store is
women ages 35 to 50. How can you optimize this client's Display Network
campaign based on your research?<br />
<input name="q_91" type="radio" value="a_91" />
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads<br />
<input name="q_91" type="radio" value="a_91" />
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips<br />
<input name="q_91" type="radio" value="a_91" />
<b>C) Add demographic and age targeting to show ads to people in this audience</b><br />
<input name="q_91" type="radio" value="a_91" />
D) Set up a remarketing list to show ads to women who have previously visited your client's website<br />
<hr />
Your client wants to increase the number of people visiting his
website. When analyzing the data for Search campaign, which metric do
you most want to improve?<br />
<input name="q_92" type="radio" value="a_92" />
<b>A) Clickthrough rate (CTR)</b><br />
<input name="q_92" type="radio" value="a_92" />
B) Converted clicks<br />
<input name="q_92" type="radio" value="a_92" />
C) Impressions<br />
<input name="q_92" type="radio" value="a_92" />
D) Conversion rate<br />
<hr />
When setting up a Search Network campaign for a client, you want to
maximize the number of clicks her ads can get. Which bidding strategy
should you use to achieve this goal?<br />
<input name="q_93" type="radio" value="a_93" />
A) Cost-per-thousand impressions (CPM)<br />
<input name="q_93" type="radio" value="a_93" />
B) Cost-per-acquisition (CPA)<br />
<input name="q_93" type="radio" value="a_93" />
<b>C) Automatic cost-per-click (CPC)</b><br />
<input name="q_93" type="radio" value="a_93" />
D) Manual cost-per-click (CPC)<br />
<hr />
Your client wants to improve her ad position. What would you recommend?<br />
<input name="q_94" type="radio" value="a_94" />
<b>A) Improve the ad quality and increase bid amount</b><br />
<input name="q_94" type="radio" value="a_94" />
B) Add more keywords and increase daily budget<br />
<input name="q_94" type="radio" value="a_94" />
C) Improve Quality Score and decrease bid amount<br />
<input name="q_94" type="radio" value="a_94" />
D) Make the ad headline longer and more descriptive<br />
<hr />
Which client would you advise to advertise on the Google Search Network?<br />
<input name="q_95" type="radio" value="a_95" />
A) Jim, who wants to reach people on social networks interested in poetry<br />
<input name="q_95" type="radio" value="a_95" />
B) Suzy, who wants to reach people browsing travel websites about China<br />
<input name="q_95" type="radio" value="a_95" />
<b>C) Bill, who wants to reach people looking for plumbing services</b><br />
<input name="q_95" type="radio" value="a_95" />
D) Carol, who wants to reach people watching YouTube videos<br />
<hr />
When reviewing the Search terms report for one of your client's
campaigns, you notice several terms that aren't relevant to what they're
advertising. How can you use this information when refining the
campaign's keywords?<br />
<input name="q_95" type="radio" value="a_95" />
A) Add the terms as exact match keywords<br />
<input name="q_95" type="radio" value="a_95" />
B) Add the terms as phrase match keywords<br />
<input name="q_95" type="radio" value="a_95" />
<b>C) Add the terms as negative keywords</b><br />
<input name="q_95" type="radio" value="a_95" />
D) Add the terms as keywords<br />
<hr />
An e-commerce client wants her campaign to be more profitable. After
calculating this client's total profits from AdWords, what can you do to
start maximizing results for profit?<br />
<input name="q_97" type="radio" value="a_97" />
<b>A) Test different cost-per-click (CPC) bids</b><br />
<input name="q_97" type="radio" value="a_97" />
B) Test only one version of your ad text<br />
<input name="q_97" type="radio" value="a_97" />
C) Lower the cost-per-click (CPC) bids and increase the budget<br />
<input name="q_97" type="radio" value="a_97" />
D) Delete keywords that are generating the most clicks<br />
<hr />
Data for your client shows that more estimated total conversions are
coming from mobile devices versus computers and tablets. How can you
use this data to optimize your client's bidding strategy?<br />
<input name="q_98" type="radio" value="a_98" />
A) Use target search page location to help get your client's ads to the top of mobile search page results<br />
<input name="q_98" type="radio" value="a_98" />
<b>B) Set a mobile bid adjustment to increase bids for searches on mobile devices</b><br />
<input name="q_98" type="radio" value="a_98" />
C) Set a mobile bid adjustment to decrease bids for searches on computers and tablets<br />
<input name="q_98" type="radio" value="a_98" />
D) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices<br />
<hr />
Belinda's boutique just started carrying 3 new designer labels. She
wants to show an image ad announcing the new collections to people who
are browsing websites about designer clothing. Which campaign is a good
fit?<br />
<input name="q_99" type="radio" value="a_99" />
<b>A) "Display Network only - All features"</b><br />
<input name="q_99" type="radio" value="a_99" />
B) "Shopping"<br />
<input name="q_99" type="radio" value="a_99" />
C) "Search Network only - All features"<br />
<input name="q_99" type="radio" value="a_99" />
D) "Search Network only - Standard"<br />
<hr />
Which of these metrics is especially important to clients who are running a branding campaign?<br />
<input name="q_100" type="radio" value="a_100" />
A) Clickthrough rate (CTR)<br />
<input name="q_100" type="radio" value="a_100" />
B) Average cost-per-click (avg. CPC)<br />
<input name="q_100" type="radio" value="a_100" />
<b>C) Impressions</b><br />
<input name="q_100" type="radio" value="a_100" />
D) Phone call conversions<br />
<hr />
On the Google Display Network, your ad is eligible to show on a webpage if your:<br />
<input name="q_101" type="radio" value="a_101" />
<b>A) keywords match that webpage's content</b><br />
<input name="q_101" type="radio" value="a_101" />
B) ad text matches that webpage's content<br />
<input name="q_101" type="radio" value="a_101" />
C) landing page matches that webpage's content<br />
<input name="q_101" type="radio" value="a_101" />
D) website matches that webpage's content<br />
<hr />
When reviewing your client's Search Network campaign, you notice that
the ads in one of the ad groups have a low average position. Which
flexible bid strategy should you use to help improve the position of
these ads?<br />
<input name="q_102" type="radio" value="a_102" />
A) Maximize clicks<br />
<input name="q_102" type="radio" value="a_102" />
B) Enhance cost-per-click (CPC)<br />
<input name="q_102" type="radio" value="a_102" />
C) Target return on ad spend (ROAS)<br />
<input name="q_102" type="radio" value="a_102" />
<b>D) Target search page location</b><br />
<hr />
Keyword Planner can help you buildl a new Search Network campaign by:<br />
<input name="q_103" type="radio" value="a_103" />
A) organizing potential placements into ad groups<br />
<input name="q_103" type="radio" value="a_103" />
B) suggesting landing pages for your ads<br />
<input name="q_103" type="radio" value="a_103" />
<b>C) multiplying keyword lists together</b><br />
<input name="q_103" type="radio" value="a_103" />
D) creating new ads based on your keywords<br />
<hr />
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?<br />
<input name="q_104" type="radio" value="a_104" />
A) A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"<br />
<input name="q_104" type="radio" value="a_104" />
B) A call-to-action like "Visit our gym now"<br />
<input name="q_104" type="radio" value="a_104" />
C) Add a promotion like "20% off fitness classes"<br />
<input name="q_104" type="radio" value="a_104" />
<b>D) Add a call-to-action like "Sign up for a free trial"</b><br />
<hr />
If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:<br />
<input name="q_105" type="radio" value="a_105" />
<b>A) sitelink extensions</b><br />
<input name="q_105" type="radio" value="a_105" />
B) previous visit extensions<br />
<input name="q_105" type="radio" value="a_105" />
C) callout extensions<br />
<input name="q_105" type="radio" value="a_105" />
D) location extensions<br />
<hr />
A standard AdWords text ad is made up of:<br />
<input name="q_106" type="radio" value="a_106" />
A) a display URL and description text<br />
<input name="q_106" type="radio" value="a_106" />
B) a headline, image, and description text<br />
<input name="q_106" type="radio" value="a_106" />
C) a headline and description text<br />
<input name="q_106" type="radio" value="a_106" />
<b>D) a headline, a display URL, and description text</b><br />
<hr />
Research for a client who owns used car dealerships shows that people
who visit his website also visit certain popular car blogs. Which
targeting method would you use to reach these people?<br />
<input name="q_107" type="radio" value="a_107" />
A) Remarketing <br />
<input name="q_107" type="radio" value="a_107" />
B) Keywords<br />
<input name="q_107" type="radio" value="a_107" />
C) Topics<br />
<input name="q_107" type="radio" value="a_107" />
<b>D) Placements</b><br />
<hr />
An advertiser looking to drive conversions is using manual
cost-per-click (CPC) bidding. Which factor should be most important for
this advertiser when deciding keyword bids?<br />
<input name="q_108" type="radio" value="a_108" />
A) The profit dervied from a paid click<br />
<input name="q_108" type="radio" value="a_108" />
B) The bids of the next closest advertiser<br />
<input name="q_108" type="radio" value="a_108" />
<b>C) The average profit per conversion</b><br />
<input name="q_108" type="radio" value="a_108" />
D) The Quality Score of the keyword<br />
<hr />
Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:<br />
<input name="q_109" type="radio" value="a_109" />
A) the daily budget you've set<br />
<input name="q_109" type="radio" value="a_109" />
B) your historical conversion rate<br />
<input name="q_109" type="radio" value="a_109" />
<b>C) the expected impact of extensions and other ad formats</b><br />
<input name="q_109" type="radio" value="a_109" />
D) the search ranking of your website<br />
<hr />
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?<br />
<input name="q_110" type="radio" value="a_110" />
<b>A) Mobile bid adjustments</b><br />
<input name="q_110" type="radio" value="a_110" />
B) Target return on ad spend (ROAS)<br />
<input name="q_110" type="radio" value="a_110" />
C) Target search page location flexible bidding strategy<br />
<input name="q_110" type="radio" value="a_110" />
D) Cost-per-acquisition (CPA)<br />
<hr />
How can you see if people are searching for your client's services during the early morning and evening hours?<br />
<input name="q_111" type="radio" value="a_111" />
A) Monitor reach and frequency data<br />
<input name="q_111" type="radio" value="a_111" />
B) Run a keyword diagnosis<br />
<input name="q_111" type="radio" value="a_111" />
<b>C) Segment performance statistics by time</b><br />
<input name="q_111" type="radio" value="a_111" />
D) Run a search terms report<br />
<hr />
You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?<br />
<input name="q_112" type="radio" value="a_112" />
A) Pause your clients' campaigns and recreate them in your manager acccount<br />
<input name="q_112" type="radio" value="a_112" />
B) Use your clients' sign-in information to access and manage the accounts<br />
<input name="q_112" type="radio" value="a_112" />
<b>C) Link the client accounts to your My Client Center (MCC) manager account</b><br />
<input name="q_112" type="radio" value="a_112" />
D) Consolidate the 3 accounts into a new AdWords account you create<br />
<hr />
Tom wants to promote his windshield repair company's emergency service
by reaching people right when they're searching for help. Which
campaign type is a good fit?<br />
<input name="q_113" type="radio" value="a_113" />
<b>A) "Search Network with Display Select"</b><br />
<input name="q_113" type="radio" value="a_113" />
B) "Shopping"<br />
<input name="q_113" type="radio" value="a_113" />
C) "Search Network only"<br />
<input name="q_113" type="radio" value="a_113" />
D) "Display Network only"<br />
<hr />
When creating text ads to advertise a client's small chain of Italian
restaurants, what should you include in the ad text to make it
compelling to potential customers?<br />
<input name="q_114" type="radio" value="a_114" />
A) Include call-to-actions, such as "Find the nearest location"<br />
<input name="q_114" type="radio" value="a_114" />
<b>B) Information about Italian food in the description</b><br />
<input name="q_114" type="radio" value="a_114" />
C) Use the same headline and description as other advertisers<br />
<input name="q_114" type="radio" value="a_114" />
D) An exclamation point in the display URL<br />
<hr />
You would advise a client that's launching a new product line to advertise on the Google Display Network because she can:<br />
<input name="q_115" type="radio" value="a_115" />
A) reach people who are interested in similar products<br />
<input name="q_115" type="radio" value="a_115" />
B) use text ads that encourage people to call her business<br />
<input name="q_115" type="radio" value="a_115" />
<b>C) use text ads that encourage people to visit her website</b><br />
<input name="q_115" type="radio" value="a_115" />
D) reach people who are searching for her products<br />
<hr />
An advertiser has decided that they want to spend $608 per month for
their campaign. How would you recommend they set their budget in their
AdWords account?<br />
<input name="q_116" type="radio" value="a_116" />
<b>A) Set a daily budget of $20 for the advertiser's campaign</b><br />
<input name="q_116" type="radio" value="a_116" />
B) Set a bid of $20 per ad group<br />
<input name="q_116" type="radio" value="a_116" />
C) Set a daily budget of $20 for the advertiser's account<br />
<input name="q_116" type="radio" value="a_116" />
D) Set a bid of $20 for the advertiser's campaign<br />
<hr />
Which client would you advise to use radius targeting?<br />
<input name="q_117" type="radio" value="a_117" />
A) Luis, whose e-commerce business delivers nationwide<br />
<input name="q_117" type="radio" value="a_117" />
<b>B) Denise, whose service can reach customers within 30 miles</b><br />
<input name="q_117" type="radio" value="a_117" />
C) Christopher, who wants to promote his new product in select cities<br />
<input name="q_117" type="radio" value="a_117" />
D) Mabel, who wants to exclude her ads from certain cities<br />
<hr />
What does "converted clicks" measure?<br />
<input name="q_118" type="radio" value="a_118" />
A) The total number of clicks within your chosen conversion window<br />
<input name="q_118" type="radio" value="a_118" />
B) The total number of conversions divided by the total number of clicks<br />
<input name="q_118" type="radio" value="a_118" />
<b>C) The total number of clicks that led to a conversion</b><br />
<input name="q_118" type="radio" value="a_118" />
D) The percentage of clicks that led to a conversion<br />
<hr />
Mimi wants to reach people searching for baked goods, but only wants
her ads to show during the hours she's open for business. Which
campaign type is a good fit?<br />
<input name="q_119" type="radio" value="a_119" />
A) "Display Network only - All features"<br />
<input name="q_119" type="radio" value="a_119" />
<b>B) "Search Network with Display Select - All features"</b><br />
<input name="q_119" type="radio" value="a_119" />
C) "Display Network only - Remarketing"<br />
<input name="q_119" type="radio" value="a_119" />
D) "Search Network only - All features"<br />
<hr />
Your ad can show to a user when your targeted language matches:<br />
<input name="q_120" type="radio" value="a_120" />
A) a user's browser setting<br />
<input name="q_120" type="radio" value="a_120" />
<b>B) a user's Google interface language setting</b><br />
<input name="q_120" type="radio" value="a_120" />
C) the language of websites a user visits most often<br />
<input name="q_120" type="radio" value="a_120" />
D) a user's operating system language<br />
<hr />
What is the recommended next step if you noticed from the Search terms
report that certain terms are leading to a high number of clicks on
your ads?<br />
<input name="q_121" type="radio" value="a_121" />
A) Add search terms that are not leading to many clicks as negative keywords<br />
<input name="q_121" type="radio" value="a_121" />
B) Add sitelinks to your ads to make them even more prominent<br />
<input name="q_121" type="radio" value="a_121" />
C) Make sure all of these search terms are included as keywords, regardless of relevance<br />
<input name="q_121" type="radio" value="a_121" />
<b>D) Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords</b><br />
<hr />
What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?<br />
<input name="q_122" type="radio" value="a_122" />
A) Broaden his keyword list for ads with the lowest clickthrough rate (CTR)<br />
<input name="q_122" type="radio" value="a_122" />
B) Add new relevant keywords and remove keywords with low clickthrough rate (CTR)<br />
<input name="q_122" type="radio" value="a_122" />
C) Increase bids for ads with the lowest average position and clickthrough rate (CTR)<br />
<input name="q_122" type="radio" value="a_122" />
<b>D) Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)</b><br />
<hr />
When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:<br />
<input name="q_123" type="radio" value="a_123" />
A) traffic estimates for placement ideas<br />
<input name="q_123" type="radio" value="a_123" />
B) historical conversion rate estimates for your keyword and placement ideas<br />
<input name="q_123" type="radio" value="a_123" />
<b>C) historical cost-per-click (CPC) estimates for your keyword and placement ideas</b><br />
<input name="q_123" type="radio" value="a_123" />
D) traffic estimates for your keyword ideas<br />
<hr />
You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:<br />
<input name="q_124" type="radio" value="a_124" />
A) creating ads that include terms or phrases people are searching for<br />
<input name="q_124" type="radio" value="a_124" />
B) creating relevant ads and keywords, but not using ad extensions<br />
<input name="q_124" type="radio" value="a_124" />
C) creating ads that link to a generic landing page<br />
<input name="q_124" type="radio" value="a_124" />
<b>D) creating relevant keywords and ads, and using ad extensions</b><br />
<hr />
Donna sells t-shirts featuring vintage album covers. She wants people
searching for unusual t-shirts to find her website, but she also thinks
people interested in music might make a purchase. What campaign type
would you recommend?<br />
<input name="q_125" type="radio" value="a_125" />
A) "Display Network only - All features"<br />
<input name="q_125" type="radio" value="a_125" />
B) "Display Network only - Remarketing"<br />
<input name="q_125" type="radio" value="a_125" />
<b>C) "Search Network with Display Select - All features"</b><br />
<input name="q_125" type="radio" value="a_125" />
D) "Search Network only - All features"<br />
<hr />
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?<br />
<input name="q_126" type="radio" value="a_126" />
<b>A) CPC bids are effectively coverted to CPM bids</b><br />
<input name="q_126" type="radio" value="a_126" />
B) CPM bids are effectively coverted to CPC bids<br />
<input name="q_126" type="radio" value="a_126" />
C) Ads using CPC bids are not allowed to compete on the Display Network<br />
<input name="q_126" type="radio" value="a_126" />
D) CPC and CPM bids only compete against bids of the same type<br />
<hr />
Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:<br />
<input name="q_127" type="radio" value="a_127" />
A) they perceive her products<br />
<input name="q_127" type="radio" value="a_127" />
B) likely they are to become a regular customer<br />
<input name="q_127" type="radio" value="a_127" />
<b>C) they interact with her website</b><br />
<input name="q_127" type="radio" value="a_127" />
D) likely they are to click her ads<br />
<hr />
Which of the following items is not a component of Quality Score?<br />
<input name="q_128" type="radio" value="a_128" />
A) Landing page experience<br />
<input name="q_128" type="radio" value="a_128" />
B) Maximum cost-per-click (max. CPC) bid<br />
<input name="q_128" type="radio" value="a_128" />
C) Ad relevance<br />
<input name="q_128" type="radio" value="a_128" />
<b>D) Expected clickthrough rate (CTR)</b><br />
<hr />
Your travel agency client is running a very targeted campaign to reach
people who are visiting Paris on vacation and don't live in France.
What would be an effective way to target this client's customers?<br />
<input name="q_129" type="radio" value="a_129" />
A) Create a campaign with ads and keywords written in French<br />
<input name="q_129" type="radio" value="a_129" />
<b>B) Create a campaign targeting Paris and languages other than French</b><br />
<input name="q_129" type="radio" value="a_129" />
C) Create a campaign targeting French and regions other than Paris<br />
<input name="q_129" type="radio" value="a_129" />
D) Create a keyword list with the exact match keyword "Paris" and negative keyword "France"<br />
<hr />
Your client's campaign is consistently meeting its average daily
budget. What should you do to maximize your client's budget throughout
all hours of the day?<br />
<input name="q_130" type="radio" value="a_130" />
A) Increase the maximum cost-per-click (CPC) bid<br />
<input name="q_130" type="radio" value="a_130" />
<b>B) Change the ad delivery method from "Accelerated" to "Standard"</b><br />
<input name="q_130" type="radio" value="a_130" />
C) Lower the daily budget amount<br />
<input name="q_130" type="radio" value="a_130" />
D) Pause the campaign to stop showing ads and accruing costs<br />
<hr />
A client that owns a fine-dining restaurant in London wants to get
more phone calls from people researching places to eat on their mobile
phones. How should you optimize this client's campaign to help achieve
their goal?<br />
<input name="q_131" type="radio" value="a_131" />
A) Include a phone number in the client's ad's headlines and monitor performance with the mobile clicks-to-call segment<br />
<input name="q_131" type="radio" value="a_131" />
B) Include a phone number in the client's ad's headline and monitor performance with the top vs. other segment<br />
<input name="q_131" type="radio" value="a_131" />
C) Add call extensions to the client's ads and monitor performance with the top vs. other segment<br />
<input name="q_131" type="radio" value="a_131" />
<b>D) Add call extensions to the client's ads and monitor performance with the mobile clicks-to-call segment</b><br />
<hr />
In order to appeal to customers on mobile devices, it's important to:<br />
<input name="q_132" type="radio" value="a_132" />
A) Send users to a video-based landing page<br />
<input name="q_132" type="radio" value="a_132" />
<b>B) Send users to a mobile-friendly landing page</b><br />
<input name="q_132" type="radio" value="a_132" />
C) Avoid using ad extensions<br />
<input name="q_132" type="radio" value="a_132" />
D) include your phone number as your display URL<br />
<hr />
Cliff just started working with a client who has a very disorganized
AdWords account. What's an effective way for him to begin restructuring
his client's account?<br />
<input name="q_133" type="radio" value="a_133" />
A) Create multiple campaigns, each with a set of related keywords<br />
<input name="q_133" type="radio" value="a_133" />
<b>B) Create campaigns based on the structure of his client's website</b><br />
<input name="q_133" type="radio" value="a_133" />
C) Create one campaign with a broad selection of keywords<br />
<input name="q_133" type="radio" value="a_133" />
D) Create one campaign for all the products his client offers<br />
<hr />
When choosing a maximum cost-per-click (max. CPC) bid, you should
consider the amount that you make from a purchase because you want to
set a bid amount that's:<br />
<input name="q_134" type="radio" value="a_134" />
<b>A) based on how much your product is worth</b><br />
<input name="q_134" type="radio" value="a_134" />
B) 50% of how much your product is worth<br />
<input name="q_134" type="radio" value="a_134" />
C) the same amount as the profit generated by your product<br />
<input name="q_134" type="radio" value="a_134" />
D) the same amount as the revenue generated by your product<br />
<hr />
You would choose to advertise on the Google Search Network if you wanted to:<br />
<input name="q_135" type="radio" value="a_135" />
A) reach customers browsing websites related to your business<br />
<input name="q_135" type="radio" value="a_135" />
<b>B) reach customers while they're searching for your products or services</b><br />
<input name="q_135" type="radio" value="a_135" />
C) choose the types of websites where you want your ads tos how<br />
<input name="q_135" type="radio" value="a_135" />
D) choose from a range of ad formats, like video and image ads<br />
<hr />
An advertiser should group their campaigns by:<br />
<input name="q_136" type="radio" value="a_136" />
<b>A) type of product or service</b><br />
<input name="q_136" type="radio" value="a_136" />
B) number of keywords<br />
<input name="q_136" type="radio" value="a_136" />
C) maximum cost-per-click (CPC) bids<br />
<input name="q_136" type="radio" value="a_136" />
D) number of ad groups per campaign<br />
<hr />
A client who owns an online running shoe store wants to drive sales of
a particular model of women's running shoes. What keywords should you
include in this client's keyword list to help achieve their goal?<br />
<input name="q_137" type="radio" value="a_137" />
A) Specific terms about the benefits of running<br />
<input name="q_137" type="radio" value="a_137" />
<b>B) Specific terms about the shoe brand and model your client is selling</b><br />
<input name="q_137" type="radio" value="a_137" />
C) Generic terms about running and running shoes<br />
<input name="q_137" type="radio" value="a_137" />
D) Generic terms about different types of women's shoes<br />
<hr />
Laura runs an online store with a large inventory of children's toys
and games. Which ad format would you use for Laura's campaign to reach
people interested in purchasing children's games?<br />
<input name="q_138" type="radio" value="a_138" />
A) App promotion ads<br />
<input name="q_138" type="radio" value="a_138" />
<b>B) Product Listing Ads</b><br />
<input name="q_138" type="radio" value="a_138" />
C) Image ads<br />
<input name="q_138" type="radio" value="a_138" />
D) Sitelink extensions<br />
<hr />
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?<br />
<input name="q_139" type="radio" value="a_139" />
A) AdWords only shows an ad for keywords with proper spelling and plural forms<br />
<input name="q_139" type="radio" value="a_139" />
B) Your keyword list would be disapproved based on Google's advertising policies<br />
<input name="q_139" type="radio" value="a_139" />
<b>C) AdWords can automatically include these variations for you</b><br />
<input name="q_139" type="radio" value="a_139" />
D) Broad match includes the exact words and phrases a user searches for<br />
<hr />
Your client noticed last month that his ad often showed up beside
another advertiser's ad for the same search terms. How can you help
your client understand how he is performing compared to other
advertisers?<br />
<input name="q_140" type="radio" value="a_140" />
<b>A) Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers</b><br />
<input name="q_140" type="radio" value="a_140" />
B) Use the top movers report which campaigns have seen the biggest change in clicks since last month<br />
<input name="q_140" type="radio" value="a_140" />
C) Use the paid & organic report to show when his website appears in organic search, with no associated ads<br />
<input name="q_140" type="radio" value="a_140" />
D) Use the Search term report to show which search terms lead to the most clicks on his ads<br />
<hr />
What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?<br />
<input name="q_141" type="radio" value="a_141" />
A) Replace the existing landing page with the new one and compare this month's data to last month's<br />
<input name="q_141" type="radio" value="a_141" />
B) Run a Campaign Experiment on the existing campaign that switches between both landing pages<br />
<input name="q_141" type="radio" value="a_141" />
<b>C) Create another ad group for the new landing page and compare the two ad groups</b><br />
<input name="q_141" type="radio" value="a_141" />
D) Create another campaign for the new landing page and compare the two campaigns<br />
<hr />
Which is a benefit of advertising online with Google AdWords?<br />
<input name="q_142" type="radio" value="a_142" />
<b>A) Advertisers can choose how much they spend and only pay when someone clicks their ad</b><br />
<input name="q_142" type="radio" value="a_142" />
B) Advertisers can choose how many times their ad should show during the day<br />
<input name="q_142" type="radio" value="a_142" />
C) Advertisers pay the same amount every time someone clicks their ad<br />
<input name="q_142" type="radio" value="a_142" />
D) Advertisers can pay to always show their ad above the organic search results<br />
<hr />
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?<br />
<input name="q_143" type="radio" value="a_143" />
A) Google's Search Network will help her target people who are more likely to download her app<br />
<input name="q_143" type="radio" value="a_143" />
B) She can use keywords like "mobile app" to target people who are more likely to download her app<br />
<input name="q_143" type="radio" value="a_143" />
<b>C) Google's Display Network includes many mobile apps where she could show her ad</b><br />
<input name="q_143" type="radio" value="a_143" />
D) She can use mobile app extensions to reach users in apps<br />
<hr />
You sell video games and want people who play mobile gaming apps to
know about your store. What's one benefit of promotion your products
with a mobile apps campaign on the Display Network?<br />
<input name="q_144" type="radio" value="a_144" />
A) It lets people who see your ad get directions to your store on Google Maps<br />
<input name="q_144" type="radio" value="a_144" />
B) It allows you to show your ad on app categories that you choose<br />
<input name="q_144" type="radio" value="a_144" />
<b>C) It encourages people using mobile devices to install your app</b><br />
<input name="q_144" type="radio" value="a_144" />
D) It directs people to your online store to purchase your products<br />
<hr />
Julian wants to reach potential customers based on the type of device
they're using, but he doesn't know how his campaign performs on
different devices. How can Julian find meaningful data that will help
him decide which devices to target?<br />
<input name="q_145" type="radio" value="a_145" />
A) Create multiple ad groups that target different devices, and monitor the results<br />
<input name="q_145" type="radio" value="a_145" />
B) Set up an experiment to test which device he should target<br />
<input name="q_145" type="radio" value="a_145" />
<b>C) Create multiple campaigns that target different devices, and monitor the results</b><br />
<input name="q_145" type="radio" value="a_145" />
D) Segment his campaign statistics table by device<br />
<hr />
While teaching a new account manager how to build a Search campaign,
you tell her that she should group similar keywords together in an ad
group because it will allow her to:<br />
<input name="q_146" type="radio" value="a_146" />
A) create a different ad for each keyword<br />
<input name="q_146" type="radio" value="a_146" />
B) create multiple ads for each keyword<br />
<input name="q_146" type="radio" value="a_146" />
C) only create one ad that's relevant to all keywords<br />
<input name="q_146" type="radio" value="a_146" />
<b>D) create ads that are relevant to all keywords</b><br />
<hr />
When building a keyword list for a Display Network campaign, you should do which of the following:<br />
<input name="q_147" type="radio" value="a_147" />
A) Use Display Campaign Optimizer to identify new keywords<br />
<input name="q_147" type="radio" value="a_147" />
B) Only include exact match keywords<br />
<input name="q_147" type="radio" value="a_147" />
C) Only use Keyword Planner to identify new keywords<br />
<input name="q_147" type="radio" value="a_147" />
<b>D) Include keywords that are related to the websites your customers visit</b><br />
<hr />
If you'd like your ads to show on certain sites across the Internet, you can add these websites as:<br />
<input name="q_148" type="radio" value="a_148" />
<b>A) Placements</b><br />
<input name="q_148" type="radio" value="a_148" />
B) Audiences<br />
<input name="q_148" type="radio" value="a_148" />
C) Keywords<br />
<input name="q_148" type="radio" value="a_148" />
D) Topics<br />
<hr />
You would choose to advertise on the Google Display Network if you wanted to:<br />
<input name="q_149" type="radio" value="a_149" />
A) show ads to people on non-Google search sites<br />
<input name="q_149" type="radio" value="a_149" />
B) show ads on Google Maps<br />
<input name="q_149" type="radio" value="a_149" />
<b>C) show ads on websites related to your business</b><br />
<input name="q_149" type="radio" value="a_149" />
D) show ads on Google Shopping<br />
<hr />
Your client noticed that his ad was disapproved for editorial reasons.
Why is it important for him to understand and abide by Google's
advertising policies<br />
<input name="q_150" type="radio" value="a_150" />
A) AdWords policies can help web user distinguish between ads and search results<br />
<input name="q_150" type="radio" value="a_150" />
<b>B) AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users</b><br />
<input name="q_150" type="radio" value="a_150" />
C) AdWords policies can keep disapproved ads and websites out of organic search results<br />
<input name="q_150" type="radio" value="a_150" />
D) AdWords policies can help keep ad costs low and affordable for advertisers<br />
<hr />
Your ad can show on the Google Search Network when someone searches for terms that are similar to your:<br />
<input name="q_151" type="radio" value="a_151" />
<b>A) Keywords</b><br />
<input name="q_151" type="radio" value="a_151" />
B) Placements<br />
<input name="q_151" type="radio" value="a_151" />
C) Website<br />
<input name="q_151" type="radio" value="a_151" />
D) Ad text<br />
<hr />
You can use Keyword Planner to identify:<br />
<input name="q_152" type="radio" value="a_152" />
A) the number of negative keywords you should add<br />
<input name="q_152" type="radio" value="a_152" />
<b>B) the amount of traffic potential keywords you might get</b><br />
<input name="q_152" type="radio" value="a_152" />
C) which text ads are performing best based on your keywords<br />
<input name="q_152" type="radio" value="a_152" />
D) webpages where your ad can appear based on your keywords<br />
<hr />
Anne-Marie's business goal is to generate online sales of her handmade
purses. Her AdWords costs are $100 per week and she wants to know if
her advertising investment is paying off. What additional information
do you need in order to calculate her return on investment (ROI)?<br />
<input name="q_153" type="radio" value="a_153" />
A) Number of clicks on her ads and costs to produce her purses<br />
<input name="q_153" type="radio" value="a_153" />
B) How many times her ads have been viewed and clicked on<br />
<input name="q_153" type="radio" value="a_153" />
C) Number of clicks on her ads and revenue they generated<br />
<input name="q_153" type="radio" value="a_153" />
<b>D) Costs to produce her purses and revenue generated from her ads</b><br />
<hr />
You can use Display Planner to:<br />
<input name="q_154" type="radio" value="a_154" />
A) see how other advertisers perform on websites where you want your ad to appear<br />
<input name="q_154" type="radio" value="a_154" />
B) compare how your current Display Network campaign could perform on websites you'd like to target<br />
<input name="q_154" type="radio" value="a_154" />
<b>C) see ways to reach your target audience based on your keywords, website, or interest categories</b><br />
<input name="q_154" type="radio" value="a_154" />
D) see which image and text ads are performing best on the specific websites you're targeting<br />
<hr />
You can use audience targeting to show your ads to:<br />
<input name="q_155" type="radio" value="a_155" />
A) specific websites, based on specific interests<br />
<input name="q_155" type="radio" value="a_155" />
B) groups of websites, based on specific interests<br />
<input name="q_155" type="radio" value="a_155" />
<b>C) specific groups of people, based on their interests</b><br />
<input name="q_155" type="radio" value="a_155" />
D) specific groups of people, based on their location<br />
<hr />
When someone clicks your ad, the actual amount you're charged will be:<br />
<input name="q_156" type="radio" value="a_156" />
A) The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater<br />
<input name="q_156" type="radio" value="a_156" />
B) The minimum needed to hold your ad position but never less than
50% of your maximum cost-per-click (max. CPC) bid, whichever is greater<br />
<input name="q_156" type="radio" value="a_156" />
C) The minimum needed to hold your ad position but never more than
120% of your maximum cost-per-click (max. CPC) bid, whichever is greater<br />
<input name="q_156" type="radio" value="a_156" />
<b>D) The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit</b><br />
<hr />
What's one of the main benefits of using ad extensions?<br />
<input name="q_157" type="radio" value="a_157" />
A) Extensions increase your reach by showing your ad on more advertising networks<br />
<input name="q_157" type="radio" value="a_157" />
B) Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent<br />
<input name="q_157" type="radio" value="a_157" />
<b>C) Extensions provide additional information to make your ads more relevant to customers</b><br />
<input name="q_157" type="radio" value="a_157" />
D) Extensions are automated so you don't have to create your ads<br />
<hr />
Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:<br />
<input name="q_158" type="radio" value="a_158" />
A) measures trends relating to the search terms people have used before seeing your ad<br />
<input name="q_158" type="radio" value="a_158" />
B) focuses on getting customers to complete an online purchase<br />
<input name="q_158" type="radio" value="a_158" />
<b>C) shows you which ads lead to customer actions that have value for your business</b><br />
<input name="q_158" type="radio" value="a_158" />
D) automatically gives you personal details about the people who convert<br />
<hr />
Which ad extension would you use for an advertiser who has a chain of restaurants?<br />
<input name="q_159" type="radio" value="a_159" />
A) Seller ratings<br />
<input name="q_159" type="radio" value="a_159" />
<b>B) Location extensions</b><br />
<input name="q_159" type="radio" value="a_159" />
C) Sitelink extensions<br />
<input name="q_159" type="radio" value="a_159" />
D) Previous visits extensions<br />
<hr />
Conversion Optimizer can help drive conversions by using your conversion history and:<br />
<input name="q_160" type="radio" value="a_160" />
A) cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely<br />
<input name="q_160" type="radio" value="a_160" />
B) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely<br />
<input name="q_160" type="radio" value="a_160" />
<b>C) cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely</b><br />
<input name="q_160" type="radio" value="a_160" />
D) cost-per-click (CPC) goals to raise your bid when a conversion is more likely<br />
<hr />
Your new client's AdWords account has one campaign with one ad group
that contains a list of hundreds of keywords. Which best practice
should you follow when re-organizing this client's keywords?<br />
<input name="q_161" type="radio" value="a_161" />
A) Create new ad groups with several keyword match types<br />
<input name="q_161" type="radio" value="a_161" />
<b>B) Create new ad groups with with related keywords grouped together</b><br />
<input name="q_161" type="radio" value="a_161" />
C) Remove half of the keywords from the ad group<br />
<input name="q_161" type="radio" value="a_161" />
D) Create one ad group for every five keywords<br />
<hr />
Caleb owns a music store and is creating an ad group for musical
instrument rentals. What would be the most appropriate landing page for
his ad?<br />
<input name="q_162" type="radio" value="a_162" />
<b>A) A page with information on instrument rentals and a contact form</b><br />
<input name="q_162" type="radio" value="a_162" />
B) His homepage, with links to instrument sales, rentals, and music lessons<br />
<input name="q_162" type="radio" value="a_162" />
C) A page with information on music lessons and a contact form<br />
<input name="q_162" type="radio" value="a_162" />
D) A page with a wide selection of instruments for sale<br />
<hr />
Using the paid & organic report for her travel website, Karen
noticed a relatively high organic clicks/query rate for the search query
"Hawaii vacations." What does this mean?<br />
<input name="q_163" type="radio" value="a_163" />
A) Karen's ads often show below her organic results for the search query<br />
<input name="q_163" type="radio" value="a_163" />
<b>B) People who see Karen's site in relevant organic search results often click through to her site</b><br />
<input name="q_163" type="radio" value="a_163" />
C) Karen's ads don?t often show for the search query<br />
<input name="q_163" type="radio" value="a_163" />
D) Karen's average organic position is higher than other
advertisers', but her average ad position is lower than other
advertisers'<br />
<hr />
Which statistic indicates how often a click has led to a conversion?<br />
<input name="q_164" type="radio" value="a_164" />
A) Cost-per-conversion<br />
<input name="q_164" type="radio" value="a_164" />
B) Clickthrough rate (CTR)<br />
<input name="q_164" type="radio" value="a_164" />
<b>C) Conversion rate</b><br />
<input name="q_164" type="radio" value="a_164" />
D) Converted clicks<br />
<hr />
Each campaign in your AdWords account should have a single:<br />
<input name="q_165" type="radio" value="a_165" />
A) maximum cost-per-click (max. CPC) bid<br />
<input name="q_165" type="radio" value="a_165" />
B) landing page<br />
<input name="q_165" type="radio" value="a_165" />
<b>C) business goal</b><br />
<input name="q_165" type="radio" value="a_165" />
D) ad group<br />
<hr />
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand<br />
<input name="q_166" type="radio" value="a_166" />
A) Increase the daily budget and add text ads with clear call-to-actions like "Buy now"<br />
<input name="q_166" type="radio" value="a_166" />
B) Use a balanced combination of broad-, exact-, and phrase-matched keywords<br />
<input name="q_166" type="radio" value="a_166" />
<b>C) Add display ads and affinity audiences targeting people interested in green living and beauty</b><br />
<input name="q_166" type="radio" value="a_166" />
D) Target large metropolitan areas where people are more likely to encounter her product<br />
<hr />
Your client's campaign is getting a lot of clicks, but the conversion
rate is low. Which approach could help improve your client's conversion
rate?<br />
<input name="q_167" type="radio" value="a_167" />
<b>A) Make sure the landing page is closely related to the ad</b><br />
<input name="q_167" type="radio" value="a_167" />
B) Increase the average daily budget for the campaign<br />
<input name="q_167" type="radio" value="a_167" />
C) Broaden the list of keywords to reach more potential customers<br />
<input name="q_167" type="radio" value="a_167" />
D) Increase the cost-per-click (CPC) bid for low-performing keywords<br />
<hr />
What is the benefit of having multiple ads in an ad group?<br />
<input name="q_168" type="radio" value="a_168" />
A) AdWords will automatically match each ad to the keywords it's most relevant to<br />
<input name="q_168" type="radio" value="a_168" />
B) Ads are only eligible to show ad extensions if there are more than one ad in that group<br />
<input name="q_168" type="radio" value="a_168" />
C) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group<br />
<input name="q_168" type="radio" value="a_168" />
<b>D) AdWords will automatically rotate your ads and show the best performing ones more often</b><br />
<hr />
Clyde wants to raise the profile of his dance school. A "Display Network only" campaign can help him:<br />
<input name="q_169" type="radio" value="a_169" />
A) show ads when someone searches for dance classes<br />
<input name="q_169" type="radio" value="a_169" />
B) match his ad text to what people are searching<br />
<input name="q_169" type="radio" value="a_169" />
C) pick the most popular keywords for his campaign<br />
<input name="q_169" type="radio" value="a_169" />
<b>D) show ads on dance websites and YouTube videos</b><br />
<hr />
Why should you link your client's AdWords account to Google's Webmaster Tools?<br />
<input name="q_170" type="radio" value="a_170" />
A) See how your ads performed when triggered by actual searches<br />
<input name="q_170" type="radio" value="a_170" />
B) See how often your ads rank higher in search results than those of other advertisers<br />
<input name="q_170" type="radio" value="a_170" />
<b>C) See if people reach your client's website via ads or organic search results</b><br />
<input name="q_170" type="radio" value="a_170" />
D) See which campaigns have the biggest changes in clicks, costs, and conversions<br />
<hr />
Your client gets more conversions from ads that appear to people in
Tokyo. What actions should you take to try and increase the number of
conversions for this client?<br />
<input name="q_171" type="radio" value="a_171" />
<b>A) Use a location bid adjustment to increase bids for customers in Tokyo</b><br />
<input name="q_171" type="radio" value="a_171" />
B) Create a separate ad group to target ads and bids for Tokyo<br />
<input name="q_171" type="radio" value="a_171" />
C) Use the user location view to understand if people who click your ads are located in Tokyo<br />
<input name="q_171" type="radio" value="a_171" />
D) Refine where your ads show by adding the keyword "Tokyo"<br />
<hr />
Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?<br />
<input name="q_172" type="radio" value="a_172" />
A) Cost-per-view (CPV)<br />
<input name="q_172" type="radio" value="a_172" />
<b>B) Cost-per-thousand-impressions (CPM)</b><br />
<input name="q_172" type="radio" value="a_172" />
C) Cost-per-click (CPC)<br />
<input name="q_172" type="radio" value="a_172" />
D) Cost-per-acquisition (CPA)<br />
<hr />
Your client wants to show ads to people who've visited her website before. Which Adwords feature would you recommend she use?<br />
<input name="q_173" type="radio" value="a_173" />
A) Dynamic Search Ads<br />
<input name="q_173" type="radio" value="a_173" />
B) Ecommerce tracking<br />
<input name="q_173" type="radio" value="a_173" />
<b>C) Remarketing</b><br />
<input name="q_173" type="radio" value="a_173" />
D) Conversion tracking<br />
<hr />
Blake is focused on branding and is more interested in his ads being
viewed than in generating clicks. Which of these features would not be a
good fit for him?<br />
<input name="q_174" type="radio" value="a_174" />
A) Reach and frequency data<br />
<input name="q_174" type="radio" value="a_174" />
B) Cost-per-thousand-impressions (CPM) bidding<br />
<input name="q_174" type="radio" value="a_174" />
<b>C) Call extensions</b><br />
<input name="q_174" type="radio" value="a_174" />
D) Placement targeting<br />
<hr />
What's a reason to use the "Search Network with Display Select" campaign type?<br />
<input name="q_175" type="radio" value="a_175" />
A) Your ads only show on the first page search results<br />
<input name="q_175" type="radio" value="a_175" />
<b>B) You can pick the exact websites where you want your ad to show</b><br />
<input name="q_175" type="radio" value="a_175" />
C) You can use one budget to advertise on the Search Network and Display Network<br />
<input name="q_175" type="radio" value="a_175" />
D) Your video ads can run on the Search Network<br />
<hr />
Tony travels frequently. He needs to be able to make changes to his
AdWords account while he's offline, so he downloads AdWords Editor.
Using AdWords Editor, Tony can do all of the following except:<br />
<input name="q_176" type="radio" value="a_176" />
A) Undo and redo multiple changes while editing his campaigns<br />
<input name="q_176" type="radio" value="a_176" />
<b>B) Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign</b><br />
<input name="q_176" type="radio" value="a_176" />
C) Mange, edit, and view multiple accounts at the same time<br />
<input name="q_176" type="radio" value="a_176" />
D) Copy or move items between ad groups and campaigns<br />
<hr />
When people search for your client's watch repair business, they use
very specific terms like "vintage watch repairs". To show your ads for
these searches, you'll want to use:<br />
<input name="q_177" type="radio" value="a_177" />
A) Negative match keywords<br />
<input name="q_177" type="radio" value="a_177" />
B) Broad match keywords<br />
<input name="q_177" type="radio" value="a_177" />
C) Exact match keywords<br />
<input name="q_177" type="radio" value="a_177" />
<b>D) Phrase match keywords</b><br />
<hr />
One of your clients wants to know why a campaign went over the
specified daily budget several days in a row. What would you explain to
your client about how the AdWords system works?<br />
<input name="q_178" type="radio" value="a_178" />
A) AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results<br />
<input name="q_178" type="radio" value="a_178" />
B) Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies<br />
<input name="q_178" type="radio" value="a_178" />
C) To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4<br />
<input name="q_178" type="radio" value="a_178" />
<b>D) Due to changes in traffic, AdWords allows up to 20% more
clicks in a day than the budget specifies. However, in any given month,
AdWords never charges more than the average daily budget amount multip</b><br />
<hr />
You want to generate leads with your AdWords campaign by encouraging
people to fill out an interest form on your website. What do you need
to know to measure return on investment (ROI) for this campaign?<br />
<input name="q_179" type="radio" value="a_179" />
<b>A) How much you've spent on the campaign compared to the value of leads generated</b><br />
<input name="q_179" type="radio" value="a_179" />
B) You can't calculate return on investment for campaigns that are focused on online leads<br />
<input name="q_179" type="radio" value="a_179" />
C) The percentage of budget spent compared to how many forms were completed<br />
<input name="q_179" type="radio" value="a_179" />
D) The number of clicks your ad received divided by the number of times it showed<br />
<hr />
Which is a benefit of advertising online?<br />
<input name="q_180" type="radio" value="a_180" />
<b>A) Reach people who are likely interested in what you're advertising</b><br />
<input name="q_180" type="radio" value="a_180" />
B) Automatically collect information about potential customers<br />
<input name="q_180" type="radio" value="a_180" />
C) Increase your position in organic search results<br />
<input name="q_180" type="radio" value="a_180" />
D) Make money by showing ads on your website<br />
<br />
We suggest people to prepare these kind of questions to pass <a href="https://www.google.com/partners" target="_blank">Google AdWords Fundamentals Exam</a> </div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com1tag:blogger.com,1999:blog-3019743717098192563.post-4444427359111931372015-10-13T10:35:00.001-07:002015-10-13T10:40:24.809-07:00How to Generate Sales Leads? Ten Proven Ways to Generate Sales Leads<div dir="ltr" style="text-align: left;" trbidi="on">
All marketers use to get worried when it comes to plan about the lead generation for their or client's business. To make this task a bit easier, we asked dozens of sales and marketing experts to find out which lead generation methods yielded the best results for themselves or their clients. <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPXLHn7VRxgaz7HyoejhZtF3lM_F6oP-rMq4qUUlD6Z3JvAaFhGz3xyYtLTGgJgM3UuSLACs58MnTmYkgrEjShjqaYKixDXj_i4Z8WR6Itut9wdttooFF2HsN66T6Opwy5-Y7ZG59LZAI0/s1600/lead+generation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPXLHn7VRxgaz7HyoejhZtF3lM_F6oP-rMq4qUUlD6Z3JvAaFhGz3xyYtLTGgJgM3UuSLACs58MnTmYkgrEjShjqaYKixDXj_i4Z8WR6Itut9wdttooFF2HsN66T6Opwy5-Y7ZG59LZAI0/s1600/lead+generation.jpg" /></a></div>
Following are their top ten suggestions on where and how to find new customers.<br />
<br />
<ol style="text-align: left;">
<li>Customer referrals.</li>
<li>SEO, SEM and PPC.</li>
<li>Cross-promotions and co-marketing.</li>
<li>Providing useful content.</li>
<li>Email Marketing and Newsletters.</li>
<li>Speaking at trade shows, conferences and industry events.</li>
<li>Using <a href="https://www.linkedin.com/in/amitgiri20" target="_blank">LinkedIn</a>.</li>
<li>Using Twitter.</li>
<li>Providing contact information on every website page.</li>
<li>Live chat.</li>
</ol>
For suggestions and your feedback comment on the blog. Looking forward to hear from you. </div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-10749166224329145732015-09-01T07:35:00.000-07:002016-01-19T07:24:51.905-08:00AdWords Script for Keyword Performance Reporting<div dir="ltr" style="text-align: left;" trbidi="on">
Here is the script code we need to use in shared library to run it for reporting -<br />
<br />
Reference - <a href="https://developers.google.com/adwords/scripts/docs/solutions/keyword-performance?hl=en" target="_blank">Google Support</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUaOIvmS2OxJc3C-KPmJjxyGeI_h9MyOcRwOjqZ7-if6Df-mUq9VYAHIUrZ2UR3f1lbYtUKoYi_yBZgwkwN8t9DNE5kJ7hyphenhyphenw0qBTDC69ZgXknNQajfGV5B3oQkGaq7B_O3g48um3JztBYq/s1600/keyword-performance-report.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUaOIvmS2OxJc3C-KPmJjxyGeI_h9MyOcRwOjqZ7-if6Df-mUq9VYAHIUrZ2UR3f1lbYtUKoYi_yBZgwkwN8t9DNE5kJ7hyphenhyphenw0qBTDC69ZgXknNQajfGV5B3oQkGaq7B_O3g48um3JztBYq/s400/keyword-performance-report.png" width="400" /></a></div>
<br />
<br />
<pre class="prettyprint"><span class="com">// Comma-separated list of recipients. Comment out to not send any emails.</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> RECIPIENT_EMAIL </span><span class="pun">=</span><span class="pln"> </span><span class="str">'email@example.com'</span><span class="pun">;</span><span class="pln">
</span><span class="com">// URL of the default spreadsheet template. This should be a copy of http://goo.gl/cULxUX</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> SPREADSHEET_URL </span><span class="pun">=</span><span class="pln"> </span><span class="str">'YOUR_SPREADSHEET_URL'</span><span class="pun">;</span><span class="pln">
</span><span class="com">/**
* This script computes a keyword performance report
* and outputs it to a Google spreadsheet. The spreadsheet
* url is logged and emailed.
*/</span><span class="pln">
</span><span class="kwd">function</span><span class="pln"> main</span><span class="pun">()</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="typ">Logger</span><span class="pun">.</span><span class="pln">log</span><span class="pun">(</span><span class="str">'Using template spreadsheet - %s.'</span><span class="pun">,</span><span class="pln"> SPREADSHEET_URL</span><span class="pun">);</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> spreadsheet </span><span class="pun">=</span><span class="pln"> copySpreadsheet</span><span class="pun">(</span><span class="pln">SPREADSHEET_URL</span><span class="pun">);</span><span class="pln">
</span><span class="typ">Logger</span><span class="pun">.</span><span class="pln">log</span><span class="pun">(</span><span class="str">'Generated new reporting spreadsheet %s based on the template '</span><span class="pln"> </span><span class="pun">+</span><span class="pln">
</span><span class="str">'spreadsheet. The reporting data will be populated here.'</span><span class="pun">,</span><span class="pln">
spreadsheet</span><span class="pun">.</span><span class="pln">getUrl</span><span class="pun">());</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> sheet </span><span class="pun">=</span><span class="pln"> spreadsheet</span><span class="pun">.</span><span class="pln">getSheetByName</span><span class="pun">(</span><span class="str">'Report'</span><span class="pun">);</span><span class="pln">
sheet</span><span class="pun">.</span><span class="pln">getRange</span><span class="pun">(</span><span class="lit">1</span><span class="pun">,</span><span class="pln"> </span><span class="lit">2</span><span class="pun">,</span><span class="pln"> </span><span class="lit">1</span><span class="pun">,</span><span class="pln"> </span><span class="lit">1</span><span class="pun">).</span><span class="pln">setValue</span><span class="pun">(</span><span class="str">'Date'</span><span class="pun">);</span><span class="pln">
sheet</span><span class="pun">.</span><span class="pln">getRange</span><span class="pun">(</span><span class="lit">1</span><span class="pun">,</span><span class="pln"> </span><span class="lit">3</span><span class="pun">,</span><span class="pln"> </span><span class="lit">1</span><span class="pun">,</span><span class="pln"> </span><span class="lit">1</span><span class="pun">).</span><span class="pln">setValue</span><span class="pun">(</span><span class="kwd">new</span><span class="pln"> </span><span class="typ">Date</span><span class="pun">());</span><span class="pln">
spreadsheet</span><span class="pun">.</span><span class="pln">getRangeByName</span><span class="pun">(</span><span class="str">'account_id'</span><span class="pun">).</span><span class="pln">setValue</span><span class="pun">(</span><span class="typ">AdWordsApp</span><span class="pun">.</span><span class="pln">currentAccount</span><span class="pun">().</span><span class="pln">
getCustomerId</span><span class="pun">());</span><span class="pln">
outputQualityScoreData</span><span class="pun">(</span><span class="pln">sheet</span><span class="pun">);</span><span class="pln">
outputPositionData</span><span class="pun">(</span><span class="pln">sheet</span><span class="pun">);</span><span class="pln">
</span><span class="typ">Logger</span><span class="pun">.</span><span class="pln">log</span><span class="pun">(</span><span class="str">'Keyword performance report available at\n'</span><span class="pln"> </span><span class="pun">+</span><span class="pln">
spreadsheet</span><span class="pun">.</span><span class="pln">getUrl</span><span class="pun">());</span><span class="pln">
</span><span class="kwd">if</span><span class="pln"> </span><span class="pun">(</span><span class="pln">RECIPIENT_EMAIL</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="typ">MailApp</span><span class="pun">.</span><span class="pln">sendEmail</span><span class="pun">(</span><span class="pln">RECIPIENT_EMAIL</span><span class="pun">,</span><span class="pln">
</span><span class="str">'Keyword Performance Report is ready'</span><span class="pun">,</span><span class="pln">
spreadsheet</span><span class="pun">.</span><span class="pln">getUrl</span><span class="pun">());</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="com">/**
* Retrieves the spreadsheet identified by the URL.
* @param {string} spreadsheetUrl The URL of the spreadsheet.
* @return {SpreadSheet} The spreadsheet.
*/</span><span class="pln">
</span><span class="kwd">function</span><span class="pln"> copySpreadsheet</span><span class="pun">(</span><span class="pln">spreadsheetUrl</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="kwd">return</span><span class="pln"> </span><span class="typ">SpreadsheetApp</span><span class="pun">.</span><span class="pln">openByUrl</span><span class="pun">(</span><span class="pln">spreadsheetUrl</span><span class="pun">).</span><span class="pln">copy</span><span class="pun">(</span><span class="pln">
</span><span class="str">'Keyword Performance Report '</span><span class="pln"> </span><span class="pun">+</span><span class="pln"> </span><span class="kwd">new</span><span class="pln"> </span><span class="typ">Date</span><span class="pun">());</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="com">/**
* Outputs Quality score related data to the spreadsheet
* @param {Sheet} sheet The sheet to output to.
*/</span><span class="pln">
</span><span class="kwd">function</span><span class="pln"> outputQualityScoreData</span><span class="pun">(</span><span class="pln">sheet</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="com">// Output header row</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> header </span><span class="pun">=</span><span class="pln"> </span><span class="pun">[</span><span class="pln">
</span><span class="str">'Quality Score'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'Num Keywords'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'Impressions'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'Clicks'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'CTR (%)'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'Cost'</span><span class="pln">
</span><span class="pun">];</span><span class="pln">
sheet</span><span class="pun">.</span><span class="pln">getRange</span><span class="pun">(</span><span class="lit">3</span><span class="pun">,</span><span class="pln"> </span><span class="lit">2</span><span class="pun">,</span><span class="pln"> </span><span class="lit">1</span><span class="pun">,</span><span class="pln"> </span><span class="lit">6</span><span class="pun">).</span><span class="pln">setValues</span><span class="pun">([</span><span class="pln">header</span><span class="pun">]);</span><span class="pln">
</span><span class="com">// Initialize</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> qualityScoreMap </span><span class="pun">=</span><span class="pln"> </span><span class="pun">[];</span><span class="pln">
</span><span class="kwd">for</span><span class="pln"> </span><span class="pun">(</span><span class="pln">i </span><span class="pun">=</span><span class="pln"> </span><span class="lit">1</span><span class="pun">;</span><span class="pln"> i </span><span class="pun"><=</span><span class="pln"> </span><span class="lit">10</span><span class="pun">;</span><span class="pln"> i</span><span class="pun">++)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
qualityScoreMap</span><span class="pun">[</span><span class="pln">i</span><span class="pun">]</span><span class="pln"> </span><span class="pun">=</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
numKeywords</span><span class="pun">:</span><span class="pln"> </span><span class="lit">0</span><span class="pun">,</span><span class="pln">
totalImpressions</span><span class="pun">:</span><span class="pln"> </span><span class="lit">0</span><span class="pun">,</span><span class="pln">
totalClicks</span><span class="pun">:</span><span class="pln"> </span><span class="lit">0</span><span class="pun">,</span><span class="pln">
totalCost</span><span class="pun">:</span><span class="pln"> </span><span class="lit">0.0</span><span class="pln">
</span><span class="pun">};</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="com">// Compute data</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> keywordIterator </span><span class="pun">=</span><span class="pln"> </span><span class="typ">AdWordsApp</span><span class="pun">.</span><span class="pln">keywords</span><span class="pun">()</span><span class="pln">
</span><span class="pun">.</span><span class="pln">forDateRange</span><span class="pun">(</span><span class="str">'LAST_WEEK'</span><span class="pun">)</span><span class="pln">
</span><span class="pun">.</span><span class="pln">withCondition</span><span class="pun">(</span><span class="str">'Impressions > 0'</span><span class="pun">)</span><span class="pln">
</span><span class="pun">.</span><span class="kwd">get</span><span class="pun">();</span><span class="pln">
</span><span class="kwd">while</span><span class="pln"> </span><span class="pun">(</span><span class="pln">keywordIterator</span><span class="pun">.</span><span class="pln">hasNext</span><span class="pun">())</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> keyword </span><span class="pun">=</span><span class="pln"> keywordIterator</span><span class="pun">.</span><span class="kwd">next</span><span class="pun">();</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> stats </span><span class="pun">=</span><span class="pln"> keyword</span><span class="pun">.</span><span class="pln">getStatsFor</span><span class="pun">(</span><span class="str">'LAST_WEEK'</span><span class="pun">);</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> data </span><span class="pun">=</span><span class="pln"> qualityScoreMap</span><span class="pun">[</span><span class="pln">keyword</span><span class="pun">.</span><span class="pln">getQualityScore</span><span class="pun">()];</span><span class="pln">
</span><span class="kwd">if</span><span class="pln"> </span><span class="pun">(</span><span class="pln">data</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
data</span><span class="pun">.</span><span class="pln">numKeywords</span><span class="pun">++;</span><span class="pln">
data</span><span class="pun">.</span><span class="pln">totalImpressions </span><span class="pun">+=</span><span class="pln"> stats</span><span class="pun">.</span><span class="pln">getImpressions</span><span class="pun">();</span><span class="pln">
data</span><span class="pun">.</span><span class="pln">totalClicks </span><span class="pun">+=</span><span class="pln"> stats</span><span class="pun">.</span><span class="pln">getClicks</span><span class="pun">();</span><span class="pln">
data</span><span class="pun">.</span><span class="pln">totalCost </span><span class="pun">+=</span><span class="pln"> stats</span><span class="pun">.</span><span class="pln">getCost</span><span class="pun">();</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="com">// Output data to spreadsheet</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> rows </span><span class="pun">=</span><span class="pln"> </span><span class="pun">[];</span><span class="pln">
</span><span class="kwd">for</span><span class="pln"> </span><span class="pun">(</span><span class="kwd">var</span><span class="pln"> key </span><span class="kwd">in</span><span class="pln"> qualityScoreMap</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> ctr </span><span class="pun">=</span><span class="pln"> </span><span class="lit">0</span><span class="pun">;</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> cost </span><span class="pun">=</span><span class="pln"> </span><span class="lit">0.0</span><span class="pun">;</span><span class="pln">
</span><span class="kwd">if</span><span class="pln"> </span><span class="pun">(</span><span class="pln">qualityScoreMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">numKeywords </span><span class="pun">></span><span class="pln"> </span><span class="lit">0</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
ctr </span><span class="pun">=</span><span class="pln"> </span><span class="pun">(</span><span class="pln">qualityScoreMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalClicks </span><span class="pun">/</span><span class="pln">
qualityScoreMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalImpressions</span><span class="pun">)</span><span class="pln"> </span><span class="pun">*</span><span class="pln"> </span><span class="lit">100</span><span class="pun">;</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> row </span><span class="pun">=</span><span class="pln"> </span><span class="pun">[</span><span class="pln">
key</span><span class="pun">,</span><span class="pln">
qualityScoreMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">numKeywords</span><span class="pun">,</span><span class="pln">
qualityScoreMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalImpressions</span><span class="pun">,</span><span class="pln">
qualityScoreMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalClicks</span><span class="pun">,</span><span class="pln">
ctr</span><span class="pun">.</span><span class="pln">toFixed</span><span class="pun">(</span><span class="lit">2</span><span class="pun">),</span><span class="pln">
qualityScoreMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalCost</span><span class="pun">];</span><span class="pln">
rows</span><span class="pun">.</span><span class="pln">push</span><span class="pun">(</span><span class="pln">row</span><span class="pun">);</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
sheet</span><span class="pun">.</span><span class="pln">getRange</span><span class="pun">(</span><span class="lit">4</span><span class="pun">,</span><span class="pln"> </span><span class="lit">2</span><span class="pun">,</span><span class="pln"> rows</span><span class="pun">.</span><span class="pln">length</span><span class="pun">,</span><span class="pln"> </span><span class="lit">6</span><span class="pun">).</span><span class="pln">setValues</span><span class="pun">(</span><span class="pln">rows</span><span class="pun">);</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="com">/**
* Outputs average position related data to the spreadsheet.
* @param {Sheet} sheet The sheet to output to.
*/</span><span class="pln">
</span><span class="kwd">function</span><span class="pln"> outputPositionData</span><span class="pun">(</span><span class="pln">sheet</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="com">// Output header row</span><span class="pln">
headerRow </span><span class="pun">=</span><span class="pln"> </span><span class="pun">[];</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> header </span><span class="pun">=</span><span class="pln"> </span><span class="pun">[</span><span class="pln">
</span><span class="str">'Avg Position'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'Num Keywords'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'Impressions'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'Clicks'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'CTR (%)'</span><span class="pun">,</span><span class="pln">
</span><span class="str">'Cost'</span><span class="pln">
</span><span class="pun">];</span><span class="pln">
headerRow</span><span class="pun">.</span><span class="pln">push</span><span class="pun">(</span><span class="pln">header</span><span class="pun">);</span><span class="pln">
sheet</span><span class="pun">.</span><span class="pln">getRange</span><span class="pun">(</span><span class="lit">16</span><span class="pun">,</span><span class="pln"> </span><span class="lit">2</span><span class="pun">,</span><span class="pln"> </span><span class="lit">1</span><span class="pun">,</span><span class="pln"> </span><span class="lit">6</span><span class="pun">).</span><span class="pln">setValues</span><span class="pun">(</span><span class="pln">headerRow</span><span class="pun">);</span><span class="pln">
</span><span class="com">// Initialize</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> positionMap </span><span class="pun">=</span><span class="pln"> </span><span class="pun">[];</span><span class="pln">
</span><span class="kwd">for</span><span class="pln"> </span><span class="pun">(</span><span class="pln">i </span><span class="pun">=</span><span class="pln"> </span><span class="lit">1</span><span class="pun">;</span><span class="pln"> i </span><span class="pun"><=</span><span class="pln"> </span><span class="lit">12</span><span class="pun">;</span><span class="pln"> i</span><span class="pun">++)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
positionMap</span><span class="pun">[</span><span class="pln">i</span><span class="pun">]</span><span class="pln"> </span><span class="pun">=</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
numKeywords</span><span class="pun">:</span><span class="pln"> </span><span class="lit">0</span><span class="pun">,</span><span class="pln">
totalImpressions</span><span class="pun">:</span><span class="pln"> </span><span class="lit">0</span><span class="pun">,</span><span class="pln">
totalClicks</span><span class="pun">:</span><span class="pln"> </span><span class="lit">0</span><span class="pun">,</span><span class="pln">
totalCost</span><span class="pun">:</span><span class="pln"> </span><span class="lit">0.0</span><span class="pln">
</span><span class="pun">};</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="com">// Compute data</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> keywordIterator </span><span class="pun">=</span><span class="pln"> </span><span class="typ">AdWordsApp</span><span class="pun">.</span><span class="pln">keywords</span><span class="pun">()</span><span class="pln">
</span><span class="pun">.</span><span class="pln">forDateRange</span><span class="pun">(</span><span class="str">'LAST_WEEK'</span><span class="pun">)</span><span class="pln">
</span><span class="pun">.</span><span class="pln">withCondition</span><span class="pun">(</span><span class="str">'Impressions > 0'</span><span class="pun">)</span><span class="pln">
</span><span class="pun">.</span><span class="kwd">get</span><span class="pun">();</span><span class="pln">
</span><span class="kwd">while</span><span class="pln"> </span><span class="pun">(</span><span class="pln">keywordIterator</span><span class="pun">.</span><span class="pln">hasNext</span><span class="pun">())</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> keyword </span><span class="pun">=</span><span class="pln"> keywordIterator</span><span class="pun">.</span><span class="kwd">next</span><span class="pun">();</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> stats </span><span class="pun">=</span><span class="pln"> keyword</span><span class="pun">.</span><span class="pln">getStatsFor</span><span class="pun">(</span><span class="str">'LAST_WEEK'</span><span class="pun">);</span><span class="pln">
</span><span class="kwd">if</span><span class="pln"> </span><span class="pun">(</span><span class="pln">stats</span><span class="pun">.</span><span class="pln">getAveragePosition</span><span class="pun">()</span><span class="pln"> </span><span class="pun"><=</span><span class="pln"> </span><span class="lit">11</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> data </span><span class="pun">=</span><span class="pln"> positionMap</span><span class="pun">[</span><span class="typ">Math</span><span class="pun">.</span><span class="pln">ceil</span><span class="pun">(</span><span class="pln">stats</span><span class="pun">.</span><span class="pln">getAveragePosition</span><span class="pun">())];</span><span class="pln">
</span><span class="pun">}</span><span class="pln"> </span><span class="kwd">else</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="com">// All positions greater than 11</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> data </span><span class="pun">=</span><span class="pln"> positionMap</span><span class="pun">[</span><span class="lit">12</span><span class="pun">];</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
data</span><span class="pun">.</span><span class="pln">numKeywords</span><span class="pun">++;</span><span class="pln">
data</span><span class="pun">.</span><span class="pln">totalImpressions </span><span class="pun">+=</span><span class="pln"> stats</span><span class="pun">.</span><span class="pln">getImpressions</span><span class="pun">();</span><span class="pln">
data</span><span class="pun">.</span><span class="pln">totalClicks </span><span class="pun">+=</span><span class="pln"> stats</span><span class="pun">.</span><span class="pln">getClicks</span><span class="pun">();</span><span class="pln">
data</span><span class="pun">.</span><span class="pln">totalCost </span><span class="pun">+=</span><span class="pln"> stats</span><span class="pun">.</span><span class="pln">getCost</span><span class="pun">();</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="com">// Output data to spreadsheet</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> rows </span><span class="pun">=</span><span class="pln"> </span><span class="pun">[];</span><span class="pln">
</span><span class="kwd">for</span><span class="pln"> </span><span class="pun">(</span><span class="kwd">var</span><span class="pln"> key </span><span class="kwd">in</span><span class="pln"> positionMap</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> ctr </span><span class="pun">=</span><span class="pln"> </span><span class="lit">0</span><span class="pun">;</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> cost </span><span class="pun">=</span><span class="pln"> </span><span class="lit">0.0</span><span class="pun">;</span><span class="pln">
</span><span class="kwd">if</span><span class="pln"> </span><span class="pun">(</span><span class="pln">positionMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">numKeywords </span><span class="pun">></span><span class="pln"> </span><span class="lit">0</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{</span><span class="pln">
ctr </span><span class="pun">=</span><span class="pln"> </span><span class="pun">(</span><span class="pln">positionMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalClicks </span><span class="pun">/</span><span class="pln">
positionMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalImpressions</span><span class="pun">)</span><span class="pln"> </span><span class="pun">*</span><span class="pln"> </span><span class="lit">100</span><span class="pun">;</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span><span class="kwd">var</span><span class="pln"> row </span><span class="pun">=</span><span class="pln"> </span><span class="pun">[</span><span class="pln">
key </span><span class="pun"><=</span><span class="pln"> </span><span class="lit">11</span><span class="pln"> </span><span class="pun">?</span><span class="pln"> key </span><span class="pun">-</span><span class="pln"> </span><span class="lit">1</span><span class="pln"> </span><span class="pun">+</span><span class="pln"> </span><span class="str">' to '</span><span class="pln"> </span><span class="pun">+</span><span class="pln"> key </span><span class="pun">:</span><span class="pln"> </span><span class="str">'>11'</span><span class="pun">,</span><span class="pln">
positionMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">numKeywords</span><span class="pun">,</span><span class="pln">
positionMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalImpressions</span><span class="pun">,</span><span class="pln">
positionMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalClicks</span><span class="pun">,</span><span class="pln">
ctr</span><span class="pun">.</span><span class="pln">toFixed</span><span class="pun">(</span><span class="lit">2</span><span class="pun">),</span><span class="pln">
positionMap</span><span class="pun">[</span><span class="pln">key</span><span class="pun">].</span><span class="pln">totalCost
</span><span class="pun">];</span><span class="pln">
rows</span><span class="pun">.</span><span class="pln">push</span><span class="pun">(</span><span class="pln">row</span><span class="pun">);</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
sheet</span><span class="pun">.</span><span class="pln">getRange</span><span class="pun">(</span><span class="lit">17</span><span class="pun">,</span><span class="pln"> </span><span class="lit">2</span><span class="pun">,</span><span class="pln"> rows</span><span class="pun">.</span><span class="pln">length</span><span class="pun">,</span><span class="pln"> </span><span class="lit">6</span><span class="pun">).</span><span class="pln">setValues</span><span class="pun">(</span><span class="pln">rows</span><span class="pun">);</span><span class="pln">
</span><span class="pun">}</span><span class="pln">
</span></pre>
<div class="warning" id="mccapp">
</div>
Note - Need to change email ID (with your email ID for access) and URL with <span class="aw-scripty-script-log-user" style="margin: 0px;">https://docs.google.com/spreadsheets/d/1NH4_Xh7OpmKWlxZ-SucQHmSqf5lGGw0Va-GAogQkOD8/edit</span><br />
<br />
<span class="aw-scripty-script-log-user" style="margin: 0px;">Allow access to it. </span><br />
<br />
<span class="aw-scripty-script-log-user" style="margin: 0px;">Then take a preview and log it. Now you will be able to get shareable google drive url. </span></div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-54002361912778520452015-07-05T05:08:00.000-07:002015-06-23T05:14:29.962-07:00Google Tag Manager Fundamentals (Assessment 4)<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
Assessment 4</h1>
<ol>
<li>
<h2>
In order to create an AdWords Conversion tracking tag in Tag Manager, you must first get what from your AdWords account?</h2>
<div class="template-item-content">
(select all that apply)<br />
<div class="template-answers">
<label>
<input name="q-0" type="checkbox" value="0" /> AdWords Account number
</label><br />
<label>
<input checked="checked" name="q-0" type="checkbox" value="1" /> Conversion Label
</label><br />
<label>
<input checked="checked" name="q-0" type="checkbox" value="2" /> Conversion ID
</label><br />
<label>
<input name="q-0" type="checkbox" value="3" /> Conversion Property
</label></div>
</div>
</li>
<li>
<h2>
If you wanted to dynamically capture the values of
conversions associated with your AdWords tag, what would you put in the
Conversion Value field?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-1" type="radio" value="0" /> A built-in Referrer variable that records conversion URLs
</label><br />
<label>
<input checked="checked" name="q-1" type="radio" value="1" /> A user-defined variable that records conversion amount
</label><br />
<label>
<input name="q-1" type="radio" value="2" /> The median amount users spend according to Analytics
</label><br />
<label>
<input name="q-1" type="radio" value="3" /> The projected amount users will spend according to Analytics
</label></div>
</div>
</li>
<li>
<h2>
What two pieces of information does Google Analytics Dynamic
Remarketing use to show website visitors ads for content they
previously viewed?</h2>
<div class="template-item-content">
(select all that apply)<br />
<div class="template-answers">
<label>
<input checked="checked" name="q-2" type="checkbox" value="0" /> Hit and session attributes collected via the Data Layer
</label><br />
<label>
<input name="q-2" type="checkbox" value="1" /> Products the user has +1’d in Google Plus
</label><br />
<label>
<input checked="checked" name="q-2" type="checkbox" value="2" /> User information from the Analytics cookie
</label><br />
<label>
<input name="q-2" type="checkbox" value="3" /> Hit and session attributes collected from AdWords
</label></div>
</div>
</li>
<li>
<h2>
To set up Dynamic Remarketing, you must do which of these things?</h2>
<div class="template-item-content">
(select all that apply)<br />
<div class="template-answers">
<label>
<input checked="checked" name="q-3" type="checkbox" value="0" /> Link your AdWords and Google Analytics accounts
</label><br />
<label>
<input checked="checked" name="q-3" type="checkbox" value="1" /> Enable Analytics’ advertising features
</label><br />
<label>
<input checked="checked" name="q-3" type="checkbox" value="2" /> Set up Data Layer variables in Tag Manager
</label><br />
<label>
<input checked="checked" name="q-3" type="checkbox" value="3" /> Create Custom Dimensions in Google Analytics
</label><br />
<label>
<input name="q-3" type="checkbox" value="4" /> Create Custom Metrics in Google Analytics
</label></div>
</div>
</li>
<li>
<h2>
What business information does AdWords use to generate
dynamic ads based on a user’s past interactions with products and
services on a website?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-4" type="radio" value="0" /> Browser cookies
</label><br />
<label>
<input name="q-4" type="radio" value="1" /> Javascript methods
</label><br />
<label>
<input checked="checked" name="q-4" type="radio" value="2" /> Dynamic attributes
</label><br />
<label>
<input name="q-4" type="radio" value="3" /> User profiles
</label></div>
</div>
</li>
<li>
<h2>
Where can you find a complete list of business vertical-attribute information for Google Analytics?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input checked="checked" name="q-5" type="radio" value="0" /> The Google Analytics Help Center
</label><br />
<label>
<input name="q-5" type="radio" value="1" /> The Google Analytics Admin area
</label><br />
<label>
<input name="q-5" type="radio" value="2" /> The Tag Manager Admin area
</label><br />
<label>
<input name="q-5" type="radio" value="3" /> The AdWords Admin area
</label></div>
</div>
</li>
<li>
<h2>
For Dynamic Remarketing, what will you need to set up in
Analytics to collect information from the Data Layer and send it to
AdWords?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-6" type="radio" value="0" /> Custom Metrics
</label><br />
<label>
<input checked="checked" name="q-6" type="radio" value="1" /> Custom Dimensions
</label><br />
<label>
<input name="q-6" type="radio" value="2" /> Enhanced Ecommerce
</label><br />
<label>
<input name="q-6" type="radio" value="3" /> Event tracking
</label></div>
</div>
</li>
<li>
<h2>
For Dynamic Remarketing, what kind of variable will you need to set up in Tag Manager to collect information in the Data Layer?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-7" type="radio" value="0" /> Constant variable
</label><br />
<label>
<input checked="checked" name="q-7" type="radio" value="1" /> Data Layer variable
</label><br />
<label>
<input name="q-7" type="radio" value="2" /> AdWords variable
</label><br />
<label>
<input name="q-7" type="radio" value="3" /> Event variable
</label></div>
</div>
</li>
<li>
<h2>
For Dynamic Remarketing, if you wish to communicate
information from the Data Layer to AdWords when a user adds a product to
their shopping cart without refreshing the page, what kind of Analytics
track type would you use?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-8" type="radio" value="0" /> Pageview
</label><br />
<label>
<input checked="checked" name="q-8" type="radio" value="1" /> Event
</label><br />
<label>
<input name="q-8" type="radio" value="2" /> Transaction
</label><br />
<label>
<input name="q-8" type="radio" value="3" /> Social
</label></div>
</div>
</li>
<li>
<h2>
For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input checked="checked" name="q-9" type="radio" value="0" /> Page URL
</label><br />
<label>
<input name="q-9" type="radio" value="1" /> Referrer
</label><br />
<label>
<input name="q-9" type="radio" value="2" /> Click Classes
</label><br />
<label>
<input name="q-9" type="radio" value="3" /> Page Hostname </label></div>
<div class="template-answers">
</div>
<div class="template-answers">
</div>
<div class="template-answers">
For <a href="http://www.google.com/adwords" target="_blank">Google AdWords</a> Certification and <a href="http://www.google.com/analytics" target="_blank">Google Analytics</a> Certification contact me!</div>
</div>
</li>
</ol>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-58817611841184088462015-06-05T05:05:00.000-07:002015-06-23T05:13:59.939-07:00Google Tag Manager Fundamentals (Assessment 3)<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
Assessment 3</h1>
<ol>
<li>
<h2>
To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?</h2>
<div class="template-item-content">
(select all that apply)<br />
<div class="template-answers">
<label>
<input name="q-0" type="checkbox" value="0" /> Google Analytics Enhanced Ecommerce
</label><br />
<label>
<input checked="checked" name="q-0" type="checkbox" value="1" /> The Data Layer
</label><br />
<label>
<input checked="checked" name="q-0" type="checkbox" value="2" /> A Data Layer variable
</label><br />
<label>
<input checked="checked" name="q-0" type="checkbox" value="3" /> A Google Analytics tag with a Custom Dimension
</label></div>
</div>
</li>
<li>
<h2>
The Data Layer “push method” allows you to do what?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-1" type="radio" value="0" /> Push data from Google Analytics to your website
</label><br />
<label>
<input checked="checked" name="q-1" type="radio" value="1" /> Push data from your website into the Data Layer
</label><br />
<label>
<input name="q-1" type="radio" value="2" /> Push data from AdWords to the Data Layer
</label><br />
<label>
<input name="q-1" type="radio" value="3" /> Push data from one Tag Manager account to another
</label></div>
</div>
</li>
<li>
<h2>
To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?</h2>
<div class="template-item-content">
(select all that apply)<br />
<div class="template-answers">
<label>
<input name="q-2" type="checkbox" value="0" /> Google Analytics Enhanced Ecommerce
</label><br />
<label>
<input checked="checked" name="q-2" type="checkbox" value="1" /> The Data Layer
</label><br />
<label>
<input checked="checked" name="q-2" type="checkbox" value="2" /> A Data Layer variable
</label><br />
<label>
<input checked="checked" name="q-2" type="checkbox" value="3" /> A Google Analytics tag with a Custom Metric
</label></div>
</div>
</li>
<li>
<h2>
To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-3" type="radio" value="0" /> The Tag Manager account ID
</label><br />
<label>
<input name="q-3" type="radio" value="1" /> The Analytics property ID
</label><br />
<label>
<input name="q-3" type="radio" value="2" /> A Javascript push method
</label><br />
<label>
<input checked="checked" name="q-3" type="radio" value="3" /> The Custom Dimension index number
</label></div>
</div>
</li>
<li>
<h2>
To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-4" type="radio" value="0" /> The Tag Manager account ID
</label><br />
<label>
<input name="q-4" type="radio" value="1" /> The Analytics property ID
</label><br />
<label>
<input name="q-4" type="radio" value="2" /> A Javascript push method
</label><br />
<label>
<input checked="checked" name="q-4" type="radio" value="3" /> The Custom Metric index number
</label></div>
</div>
</li>
<li>
<h2>
If you want to track Submit button clicks using an event trigger, what event type should you choose?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input checked="checked" name="q-5" type="radio" value="0" /> Click
</label><br />
<label>
<input name="q-5" type="radio" value="1" /> Form
</label><br />
<label>
<input name="q-5" type="radio" value="2" /> Page View
</label><br />
<label>
<input name="q-5" type="radio" value="3" /> History Change
</label></div>
</div>
</li>
<li>
<h2>
In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input checked="checked" name="q-6" type="checkbox" value="0" /> Clicking a Submit button
</label><br />
<label>
<input checked="checked" name="q-6" type="checkbox" value="1" /> Clicking the Play button for a video
</label><br />
<label>
<input checked="checked" name="q-6" type="checkbox" value="2" /> Making a menu selection
</label><br />
<label>
<input name="q-6" type="checkbox" value="3" /> Closing a webpage
</label></div>
</div>
</li>
<li>
<h2>
If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-7" type="radio" value="0" /> Page Path variable
</label><br />
<label>
<input checked="checked" name="q-7" type="radio" value="1" /> URL variable
</label><br />
<label>
<input name="q-7" type="radio" value="2" /> Click Classes variable
</label><br />
<label>
<input name="q-7" type="radio" value="3" /> DOM element
</label></div>
</div>
</li>
<li>
<h2>
If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-8" type="radio" value="0" /> Url Port
</label><br />
<label>
<input name="q-8" type="radio" value="1" /> Url Query
</label><br />
<label>
<input checked="checked" name="q-8" type="radio" value="2" /> Url Fragment
</label><br />
<label>
<input name="q-8" type="radio" value="3" /> Url Path
</label></div>
</div>
</li>
<li>
<h2>
If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?</h2>
<div class="template-item-content">
<div class="template-answers">
<label>
<input name="q-9" type="radio" value="0" /> Built-in Event variable
</label><br />
<label>
<input name="q-9" type="radio" value="1" /> Built-in Element variable
</label><br />
<label>
<input checked="checked" name="q-9" type="radio" value="2" /> Built-in Click Classes variable
</label><br />
<label>
<input name="q-9" type="radio" value="3" /> Built-in Click Target variable </label><br />
<br />
<br />
For <a href="http://www.google.com/adwords" target="_blank">Google AdWords</a> Certification and <a href="http://www.google.com/analytics" target="_blank">Google Analytics</a> Certification contact me!</div>
</div>
</li>
</ol>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-39574328857225105742015-05-05T05:02:00.000-07:002015-06-23T05:13:36.007-07:00Google Tag Manager Fundamentals (Assessment 2)<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<h1>
Assessment 2</h1>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>When first logging into Google Tag Manager what
will you need to set up?</h2>
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The Data Layer
</label>
<br />
<input checked="" name="q-0" type="radio" value="1" />
<label>
A Tag Manager account
</label>
<br />
<input name="q-0" type="radio" value="2" />
<label>
Cross-domain tracking
</label>
<br />
<input name="q-0" type="radio" value="3" />
<label>
A Google Analytics account
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Where should you place the container code on
your website for best results?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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Before the opening <body> tag on every page of your website.
</label>
<br />
<input checked="" name="q-1" type="radio" value="1" />
<label>
After the opening <body> tag on every page of your website
</label>
<br />
<input name="q-1" type="radio" value="2" />
<label>
Before the closing </body> tag on every page of your website
</label>
<br />
<input name="q-1" type="radio" value="3" />
<label>
After the closing </body> tag on every page of your website
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Where can you find your container code in Tag
Manager?</h2>
<div style="margin-left: .5in;">
(select all that apply)</div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input checked="" name="q-2" type="checkbox" value="0" />
<label>
After you first create an account and container
</label>
<br />
<input name="q-2" type="checkbox" value="1" />
<label>
Under the “Accounts” section by clicking into the container
</label>
<br />
<input checked="" name="q-2" type="checkbox" value="2" />
<label>
Under “Admin” by selecting your container and clicking “Install Google
Tag Manager”
</label>
<br />
<input name="q-2" type="checkbox" value="3" />
<label>
Under the “Versions” section by clicking into the tag
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>What is the suggested naming convention when
creating tags?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input name="q-3" type="radio" value="0" />
<label>
Website name - tag type - variable used
</label>
<br />
<input name="q-3" type="radio" value="1" />
<label>
Agency name - website name - date
</label>
<br />
<input name="q-3" type="radio" value="2" />
<label>
Date - tag location - creator
</label>
<br />
<input checked="" name="q-3" type="radio" value="3" />
<label>
Tag type - website name - tag location
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>To set up a reusable Google Analytics property
ID variable, you should use what kind of variable?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input checked="" name="q-4" type="radio" value="0" />
<label>
User-defined Constant variable
</label>
<br />
<input name="q-4" type="radio" value="1" />
<label>
User-defined Data Layer variable
</label>
<br />
<input name="q-4" type="radio" value="2" />
<label>
Built-in Event variable
</label>
<br />
<input name="q-4" type="radio" value="3" />
<label>
Built-in Click Classes variable
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>What are some of the benefits of using the Data
Layer in Tag Manager?</h2>
<div style="margin-left: .5in;">
(select all that apply)</div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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Avoid fragile dependencies on web page source code
</label>
<br />
<input checked="" name="q-5" type="checkbox" value="1" />
<label>
Pass data into third-party applications
</label>
<br />
<input checked="" name="q-5" type="checkbox" value="2" />
<label>
Use the data to fire triggers
</label>
<br />
<input name="q-5" type="checkbox" value="3" />
<label>
Add an additional layer of security to data
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Where in your website code should you place the
Data Layer object?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input checked="" name="q-6" type="radio" value="0" />
<label>
Before the container snippet
</label>
<br />
<input name="q-6" type="radio" value="1" />
<label>
After the container snippet
</label>
<br />
<input name="q-6" type="radio" value="2" />
<label>
Inside the container snippet
</label>
<br />
<input name="q-6" type="radio" value="3" />
<label>
At the bottom of your HTML
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>How are variables declared in the Data Layer?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input name="q-7" type="radio" value="0" />
<label>
As Javascript cookies
</label>
<br />
<input name="q-7" type="radio" value="1" />
<label>
As variable types
</label>
<br />
<input name="q-7" type="radio" value="2" />
<label>
As containers
</label>
<br />
<input checked="" name="q-7" type="radio" value="3" />
<label>
As key-value pairs
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>What are two ways to populate information to the
Data Layer?</h2>
<div style="margin-left: .5in;">
(select all that apply)</div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input checked="" name="q-8" type="checkbox" value="0" />
<label>
Use code to pre-populate values in the Data Layer when a web page loads
</label>
<br />
<input name="q-8" type="checkbox" value="1" />
<label>
Use Google AdWords to push information to the Data Layer
</label>
<br />
<input name="q-8" type="checkbox" value="2" />
<label>
Use Google Analytics to push information to the Data Layer
</label>
<br />
<input checked="" name="q-8" type="checkbox" value="3" />
<label>
Use a Javascript method to push values from your web page into the Data
Layer
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">10.</span></span>Data Layer variables persist
across pages automatically</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input name="q-9" type="radio" value="0" />
<label>
True
</label>
<br />
<input checked="" name="q-9" type="radio" value="1" />
<label>
False
</label> </div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
For <a href="http://www.google.com/adwords" target="_blank">Google AdWords</a> Certification and <a href="http://www.google.com/analytics" target="_blank">Google Analytics</a> Certification contact me! </div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal">
<br /></div>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-43747948574010790832015-04-05T04:58:00.000-07:002015-06-23T05:13:18.686-07:00Google Tag Manager Fundamentals (Assessment 1)<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<h1>
Assessment 1</h1>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>How can Google Tag Manager help you manage your
website?</h2>
<div style="margin-left: .5in;">
(select all that apply)</div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input checked="" name="q-0" type="checkbox" value="0" />
<label>
Simplify and speed up tag deployment
</label>
<br />
<input checked="" name="q-0" type="checkbox" value="1" />
<label>
Specify when tags should fire
</label>
<br />
<input checked="" name="q-0" type="checkbox" value="2" />
<label>
Manage different versions of tags
</label>
<br />
<input checked="" name="q-0" type="checkbox" value="3" />
<label>
Increase website performance
</label>
<br />
<input name="q-0" type="checkbox" value="4" />
<label>
Increase audience reach
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Google Tag Manager can only be used with Google
tags</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input name="q-1" type="radio" value="0" />
<label>
True
</label>
<br />
<input checked="" name="q-1" type="radio" value="1" />
<label>
False
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>When creating a tag implementation plan, what
are the recommended guidelines? </h2>
<div style="margin-left: .5in;">
(select all that apply)</div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input checked="" name="q-2" type="checkbox" value="0" />
<label>
Determine which existing tags can be moved into Tag Manager
</label>
<br />
<input checked="" name="q-2" type="checkbox" value="1" />
<label>
Decide what static and dynamic values you’ll want to pass from your
website
</label>
<br />
<input checked="" name="q-2" type="checkbox" value="2" />
<label>
Determine which events (or actions) you’ll use as triggers
</label>
<br />
<input checked="" name="q-2" type="checkbox" value="3" />
<label>
Choose which tags can get you the data you need
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>If you wish to track metrics and dimensions in
Google Analytics, which of these tags could you use?</h2>
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<input name="q-3" type="radio" value="0" />
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AdWords Conversion Tracking tag
</label>
<br />
<input name="q-3" type="radio" value="1" />
<label>
AdWords Remarketing tag
</label>
<br />
<input checked="" name="q-3" type="radio" value="2" />
<label>
Google Analytics Pageview tag
</label>
<br />
<input name="q-3" type="radio" value="3" />
<label>
DoubleClick Floodlight counter tag
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>What is stored in a Tag Manager container?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input name="q-4" type="radio" value="0" />
<label>
A grouping of all of your Tag Manager accounts.
</label>
<br />
<input name="q-4" type="radio" value="1" />
<label>
A collection of variables defined in Tag Manager.
</label>
<br />
<input name="q-4" type="radio" value="2" />
<label>
A Javascript object that holds data passed from your website
</label>
<br />
<input checked="" name="q-4" type="radio" value="3" />
<label>
A collection of website tags and triggers
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>What is a “container snippet” in Tag Manager?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input checked="" name="q-5" type="radio" value="0" />
<label>
JavaScript code placed on each page of your website
</label>
<br />
<input name="q-5" type="radio" value="1" />
<label>
A Javascript object that holds data passed from your website
</label>
<br />
<input name="q-5" type="radio" value="2" />
<label>
A collection of website tags and triggers
</label>
<br />
<input name="q-5" type="radio" value="3" />
<label>
Analytics tracking code
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>A Tag Manager account allows you to do which of
the following?:</h2>
<div style="margin-left: .5in;">
(select all that apply)</div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input checked="" name="q-6" type="checkbox" value="0" />
<label>
Manage tags for one or more websites
</label>
<br />
<input name="q-6" type="checkbox" value="1" />
<label>
Access your Google Analytics account
</label>
<br />
<input checked="" name="q-6" type="checkbox" value="2" />
<label>
Connect multiple Tag Manager accounts to single Google account
</label>
<br />
<input checked="" name="q-6" type="checkbox" value="3" />
<label>
Control access permissions to a Tag Manager account
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>What is a “trigger” in Tag Manager?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input name="q-7" type="radio" value="0" />
<label>
A trigger determines which events fire on your website
</label>
<br />
<input name="q-7" type="radio" value="1" />
<label>
A trigger instantiates the Data Layer
</label>
<br />
<input checked="" name="q-7" type="radio" value="2" />
<label>
A trigger fires tags in response to website events
</label>
<br />
<input name="q-7" type="radio" value="3" />
<label>
A trigger publishes tags to your website
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>What are the three parts of a trigger in Tag
Manager?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input checked="" name="q-8" type="radio" value="0" />
<label>
Variables, operators, and values
</label>
<br />
<input name="q-8" type="radio" value="1" />
<label>
Operators, tags, and variables
</label>
<br />
<input name="q-8" type="radio" value="2" />
<label>
Variables, operators, and the Data Layer
</label>
<br />
<input name="q-8" type="radio" value="3" />
<label>
Tags, values, and the push method
</label>
</div>
<h2 style="line-height: normal; margin-left: .5in; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-pagination: widow-orphan; page-break-after: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin;"><span style="mso-list: Ignore;">10.</span></span>How do you enable a built-in
variable in Tag Manager?</h2>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<input name="q-9" type="radio" value="0" />
<label>
Publish the built-in variable in the Publish Now area
</label>
<br />
<input name="q-9" type="radio" value="1" />
<label>
Create a user-defined variable in the Variable configuration tab
</label>
<br />
<input checked="" name="q-9" type="radio" value="2" />
<label>
Check the built-in variable in the Variable configuration tab
</label>
<br />
<input name="q-9" type="radio" value="3" />
<label>
Uncheck the built-in variable in the Variable configuration tab
</label> </div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal">
For <a href="https://www.google.co.in/adwords" target="_blank">Google AdWords Certification</a> and <a href="https://www.google.co.in/analytics" target="_blank">Google Analytics Certification</a> contact me!</div>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-21634493032991575872015-03-05T08:02:00.000-08:002015-06-23T05:12:43.081-07:00What are CPC, PPC, CPM, CPI, PPI, CPA and CTR means in AdWords??<div dir="ltr" style="text-align: left;" trbidi="on">
<b><span style="font-size: medium;">What are PPC, PPI, CPM, CPI, RPM, and CTR?</span></b><br />
<img align="right" alt="Mouse Click" border="0" class="right" src="http://www.yurtopic.com/tech/internet/images/mouse-click.jpg" hspace="0" />It's essential to understand various terms and abbreviated words used to refer
to various online advertising programs. These online advertising programs are
offered by many websites and search engines like Google, Bing, and
Yahoo!. Below are the widely used and most popular online
advertising programs/terms:<br />
<br />
<b><span style="font-size: medium;">CPC (Cost Per Click)</span></b><br />
The CPC is the amount of revenue that you earn from each time a visitor clicks
an ad displayed on your blog, website, or article. The advertiser
determines how much the CPC for any ad will be. Some CPC advertisements
will be worth more than others depending on the keywords and how much
advertisers are willing to bid on their ads, thus having the potential to bring
you more revenue for your blog or website per click. CPC ads are always
placement-targeted and can be either text or image ads.<br />
<br />
<b><span style="font-size: medium;">PPC (Pay Per Click)</span></b><br />
<img align="left" alt="CPC" border="0" class="left" src="http://www.yurtopic.com/tech/web-marketing/images/adsense-cpc.jpg" />Pay Per Click (PPC) is the other name of Cost Per Click (CPC). There is no
difference really between these two terms as the advertisers pay for each click
on an ad and the publishers earn from the click on the ad.<br />
Advertisers pay you,
the publisher, by buying traffic with PPC ads. You monetize your blog or
website through CPC ads which are actually PPC ads to the advertisers. Both CPC and PPC refer to the
cost of a click of an ad displayed on a web page. The only difference between
these two ad programs is the advertisers pay the publishers for each click on an
ad that is published on their web pages. Therefore, the advertisers pay publishers via PPC ads and the
publishers earn from the PPC ads when running them as CPC ads on their web pages.<br />
<br />
So
basically the advertisers buy traffic with PPC ads running on publishers’ web
pages and the publishers earn revenue by running the CPC ads (PPC ads by the advertisers)
on their site.<br />
<br />
<b><span style="font-size: medium;">CPM (Cost Per Mile/Thousand)</span></b><br />
CPM refers to an online advertising program or model purchased and based
on
the basis of a thousand page impressions (page views or page loads). If
an
advertiser purchases a CPM advertising program at $10 CPM, then that
means the
advertiser will pay the publisher $10 per thousand impressions. If you
have a blog or website and use a CPM advertising program on
it with a $10 CPM, then the advertiser or advertising network will pay
you $10 per thousand
impressions generated from the web pages on your blog or website. The
total
amount paid in a CPM advertising program is calculated by multiplying
the number
of CPM units by CPM rate.<br />
<ul>
<li><b>CPM units =</b> (Impressions/1000)</li>
<li><b>Total price =</b> CPM unit(s)* CPM rate ($)</li>
</ul>
For example, if an advertiser wants to display 100,000 impressions at $10 CPM
rate, then the total price for the CPM advertising deal for the advertiser will
be the following:<br />
<ul>
<li><b>CPM units =</b> 100,000/1,000 = 100 units</li>
<li><b>Therefore, total price =</b> 100*10 = $1,000</li>
</ul>
<b><span style="font-size: medium;">CPI (Cost Per Impression)</span></b><br />
<img align="right" alt="CPI" border="0" class="right" src="http://www.yurtopic.com/tech/internet/images/cpi.jpg" />Cost Per Impression (CPI) refers to the price or cost per page impression an
advertiser will pay to a publisher or advertising network. If you are a
publisher, then CPI is the revenue or money you will earn per page impression
generated from a web page. For example, if an article written by you gets 500
impressions (page views) at a $10 CPM rate, then the CPI from the article will be
the
following:<br />
<ul>
<li><b>Cost Per Impression Rate ($) =</b> CPM rate ($)/1000 </li>
<li><b>If an advertiser offers $10 CPM rate then your earnings from per impression will
be =</b> $10</li>
<li><b>CPM/1000 impressions =</b> $0.01</li>
<li><b>Now, 500 impressions will earn you 500*0.01 ($) =</b> $5</li>
</ul>
<b><span style="font-size: medium;">PPI (Pay Per Impression)</span></b><br />
Basically,
Pay Per Impression and Cost Per Impression is
interchangeably used. The only difference lies in the name resulted from the way
each impression is bought by the advertisers (PPI) and monetized by the publishers
(CPI). That means you will be paid for having CPI ads on your blog, website,
or article. Or you could buy PPI ads to promote your blog,
website, or article.<br />
When an advertiser pays a publisher for each impression
of an ad on the publisher’s web page, the advertiser pays by a PPI ad program, and
the publisher earns from the impression of the ad. An
excellent example would be when you run Google Adsense on your web pages you get
paid by having CPI ads by Google Adsense, and the advertisers use Google AdWords
by running PPI ads on your web pages.<br />
<br />
<b><span style="font-size: medium;">CPA (Cost Per Action/Acquisition)</span></b><br />
CPA is also known as CPL (Cost Per Lead) and CPS
(Cost Per Sale). It is a specific action-oriented
online advertising program or
pricing model. In this advertising, the advertisers pay the publishers for
each specified action such as a purchase, signing up for an email or newsletter, a
form submission made by each user or visitor through the linked advertisement by
the advertisers placed on the publishers’ websites. The highest
payment is usually generated from any sale or purchase. Payment, however,
generally depends on the cost of a sale, lead, action or a percentage of the
revenue generated by a sale.<br />
<br />
<b><span style="font-size: medium;">CTR (Click Through Rate)</span></b><br />
<img align="right" alt="Click Through Rate" border="0" class="right" src="http://www.yurtopic.com/tech/internet/images/click-rate.jpg" />The CTR is used to determine how successful an online ad program is doing in
terms of generating clicks from page impressions, page views or queries running
on your blog, website, or article. The click-through-rate (CTR) is the number
of ad clicks divided by the number of page impressions, page views or queries
that you receive from the traffic to your work.<br />
<ul>
<li><b>CTR (%) from your page =</b> Number of clicks/Number of impressions, page views or
queries (%)</li>
</ul>
For example, if an image ad was served to your website
100 times and 5 people clicked on it, then the CTR would be 5 percent:<br />
<ul>
<li><b>CTR (%) =</b> (5/100)*100 = 5%</li>
</ul>
Therefore, in essence, CTR is the percentage of clicks you receive per
each ad impression.<br />
<br />
<b><span style="font-size: medium;">Why is CTR Important?</span></b><br />
CTR gives bloggers, webmasters, and writers a good idea about how well their
works are performing. It is a great way of tracking the success you
achieve from an ad, post, or email that is published online. The success rate or a good CTR can be
subjective and depends on many different factors.<br />
The niche of your blog or
website, the industry related to the written ads, posts, and the types
of ads you are using are the most important when it comes to achieving a
good CTR. For example, if you are sending out emails to potential customers then
a 30% to 40% CTR will be a good CTR. If you are doing article marketing then
attaining at least a 10% CTR will be good. If you are running an ad program such
as Google Adsense, Chitika, Clicksor on your blog or website then at least a
5% CTR will be regarded a good achievement.<br />
<br />
<b><span style="font-size: medium;">VTR (View Through Rate)</span></b><br />
View Through Rate (VTR) is the percentage of impressions of an ad viewed by the
audience or traffic during an advertising campaign by the advertisers and how
many of the audience come back to view the ad. This is a great way of tracking
the performance of an advertiser when it comes to measuring how an ad of the
advertiser is performing or what the consumers or visitors do when they see the
ad. VTR is used to measure brand awareness among the audience or consumers.<br />
<br />
<b><span style="font-size: medium;">eCPM (Effective Cost Per Thousand Impressions)</span></b><br />
<img align="right" alt="Performance Evaluation" border="0" class="right" src="http://www.yurtopic.com/tech/internet/images/performance-review.jpg" />eCPM is used to track performance of an article, blog, website, or simply a
web page for having various ad units on. You can easily measure the performance
of your blog by eCPM. Publishers can use eCPM to compare which advertisers
pay the best, which ads and websites perform the best, and advertisers can use it
to improve their advertising campaign. You can easily figure out by eCPM
how much you are earning from each thousand impressions or views of ads or your blog or website by the traffic.<br />
<ul>
<li><b>eCPM =</b> (Total earnings ($)/Impressions)*1000</li>
</ul>
For example, if your website received 500 page impressions and you earned $4
from these page impressions, then eCPM would be the following:<br />
<ul>
<li><b>eCPM =</b> ($4/500)*1000 = $8</li>
<li><b>This equals your
RPM</b> (Revenue Per Thousand)</li>
<li><b>RPM</b> is used to calculate revenue earned per thousand impressions
from a website, blog or any written work published online.</li>
<li><b>RPM =</b> (Estimated earnings/Number of page views)*100</li>
</ul>
<b><span style="font-size: medium;">Impression</span></b><br />
An impression is referred to the per page view or per page load obtained from a
web page.<br />
<br />
Source: <a href="http://www.yurtopic.com/tech/internet/ppc-ppi.html" target="_blank"><b>yurtopic</b></a> </div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com17tag:blogger.com,1999:blog-3019743717098192563.post-56136898798514814692015-02-14T02:58:00.000-08:002015-06-11T04:06:54.581-07:00Bapu Zimidar Song By Jassi Gill Lyrics in Punjabi, Hindi and English<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/jOYR3k1VhUQ/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/jOYR3k1VhUQ?feature=player_embedded" width="320"></iframe></div>
<br />
<br />
Here is the song Lyrics:<br />
<br />
Mother, Shinda(his friend) daily comes to college on scooter, <br />
Can I take the scooter to my college. (He wanted to go to college on scooter.)<br />
His mother then says:<br />
You know about your father's nature. Go yourself and ask to your father.<br />
<br />
(Now he is planing to ask his father.)<br />
Father... scooter..., no no, father May I take scooter to college...<br />
Then his father comes to him and says...<br />
O! listen, do this work, you take scooter to college and <br />
give this money to the broker(commision agent in grain market)<br />
<br />
Punjabi:<br />
Main ta chetak leya palle addh ke,<br />
Bebe ji de muhre haarhe kadd ke,<br />
Suneya ae lancer ohne lai li<br />
Ek time wali roti jahi shadd ke,<br />
Rabba aida vadda faasla kyun saade vichkaar,<br />
Oho daddy ji de cash utte kare jaave aish<br />
Saada bapu zimidar kitho laye ke deve car,<br />
.......<br />
I tool Chetak(scooter) by supplicating to my mother, <br />
I heard that she bought Lancer by leaving her one time meal,<br />
God, why is there a huge distance in between us,<br />
She enjoys on her father's cash,<br />
my father is a aristocrat,<br />
how his father could buy him a car,<br />
<br />
Punjabi:<br />
Oh ta college di fees ohni bhardi<br />
Saade aarth te jinne paise paye ne,<br />
Khawaba waale mehal ussardi<br />
Saade sadhran de ghar tahio dhahey ne,<br />
Hun daso kive jurhu saade dil vaali taar,<br />
Oho daddy ji de cash utte kare jaave aish<br />
Saada bapu zimidar kitho laye ke deve car,<br />
....<br />
she had submitted her college's fee,<br />
and our broker's money is pending,<br />
She create her own palaces of dreams,<br />
my wishes for a house are still kept aside,<br />
Now tell how will our heart's wire will connect,<br />
She enjoys on her father's cash, <br />
my father is a aristocrat, <br />
how his father could buy him a car,<br />
<br />
<br />
Punjabi:<br />
Oh ta vaddeya ch pali matt hor ae,<br />
Tahi kar dena aapa ignore ae,<br />
Bhola bhala mukh ohda jaapda<br />
Par lagge mainu dil vich chor ae,<br />
Shadd happy raikoti lyrics akrna ni izhaar<br />
Oho daddy ji de cash utte kare jaave aish<br />
Saada bapu zimidar kitho laye ke deve car<br />
Oho daddy ji de cash utte kare jaave aish<br />
Saada bapu zimidar kitho laye ke deve car<br />
.....<br />
she is brought up in big families(the one who owns lot of money),<br />
she had her own way of thinking,<br />
that's why we will ignore her,<br />
her face looks like gullible,<br />
but it looks like there is something <br />
like thief(the one who could cheat someone) in her heart,<br />
leave it Happy Raikoti(the lyricist), (we) will not purpose(or share the feelings),<br />
She enjoys on her father's cash, <br />
my father is a aristocrat, <br />
how his father could buy him a car.<br />
<br />
<br />
Please forgive for my mistakes. Credit: <a href="http://www.quora.com/Mandeep-Singh-188" target="_blank">Mandeep Singh</a></div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com1tag:blogger.com,1999:blog-3019743717098192563.post-23642506889679158742015-01-05T04:44:00.000-08:002015-06-17T08:05:23.596-07:00Free Template: Now Setup Your Google AdWords Campaigns Easily!<div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCc6xEUGSj7xboU9KfTzy5DAzIt5ZmY56vnrCVlsAwRj3AB-DkX15wjIhhwRkCwypet2zEIttbj1C3PI7lwXN4wQxXTjFT1JhdkhuW9U-EzW8iNW5gVCB-5f1qX9XG2IACrSkBlrB7lusD/s1600/google-adwords-campaign-template.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCc6xEUGSj7xboU9KfTzy5DAzIt5ZmY56vnrCVlsAwRj3AB-DkX15wjIhhwRkCwypet2zEIttbj1C3PI7lwXN4wQxXTjFT1JhdkhuW9U-EzW8iNW5gVCB-5f1qX9XG2IACrSkBlrB7lusD/s320/google-adwords-campaign-template.gif" width="320" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>This excel template will help you:</b></div>
<ul style="text-align: left;">
<li>Organize Google AdWords campaigns through every stage of the
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Finally, you get an easy way to manage and organize your AdWord
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=========================================================== <span style="font-size: large;"><i>For <a href="https://www.google.co.in/partners/#p_adwordscertification" target="_blank"><b>Google AdWords Certification</b> </a>and <a href="https://www.google.co.in/partners/#p_analyticscertification" target="_blank"><b>Google Analytics Certification</b></a> contact me soon! </i></span><br />
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Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com1tag:blogger.com,1999:blog-3019743717098192563.post-83547334859195654132014-12-10T02:32:00.000-08:002015-06-10T23:40:00.735-07:00Digital Analytics Fundamentals - Final assessment<div dir="ltr" style="text-align: left;" trbidi="on">
<ol>
<li>
<h2>
What should always be the first step of creating a measurement plan?</h2>
<label><input name="q-0" type="radio" value="0" /> Setting up Google Analytics goals</label><br /> <label><input name="q-0" type="radio" value="1" /> Determining what segments you want to use for analysis</label><br /> <label><input name="q-0" type="radio" value="2" /> Choosing the KPIs that you'll use to assess your performance</label><br /> <label><input name="q-0" type="radio" value="3" /> Outlining your digital strategies and tactics</label><br /> <label><input checked="checked" name="q-0" type="radio" value="4" /> Defining your overall business objective</label></li>
<li>
<h2>
True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.</h2>
<label><input name="q-1" type="radio" value="0" /> True. No additional implementation is required since Goals are tracked automatically.</label><br /> <label><input checked="checked" name="q-1" type="radio" value="1" /> False. You must set up your goals once you identify the KPIs you want to track.</label></li>
<li>
<h2>
In Google Analytics, "attribution" most commonly refers to:</h2>
<label><input name="q-2" type="radio" value="0" /> Assigning which conversions should be tracked for your site or mobile app</label><br /> <label><input checked="checked" name="q-2" type="radio" value="1" /> Assigning which marketing channels get credit for conversions</label><br /> <label><input name="q-2" type="radio" value="2" /> Assigning the value of an ecommerce purchase</label><br /> <label><input name="q-2" type="radio" value="3" /> Assigning which property you want to collect data in for each of your websites and apps </label></li>
<li>
<h2>
Which of the following are metrics?</h2>
Check all that apply.<br />
<label><input name="q-3" type="checkbox" value="0" /> Site Search Term</label><br /> <label><input name="q-3" type="checkbox" value="1" /> Source</label><br /> <label><input checked="checked" name="q-3" type="checkbox" value="2" /> Avg. Time on Page</label><br /> <label><input checked="checked" name="q-3" type="checkbox" value="3" /> Goal Conversion Rate</label></li>
<li>
<h2>
Which of the following are dimensions?</h2>
Check all that apply.<br />
<label><input checked="checked" name="q-4" type="checkbox" value="0" /> Medium</label><br /> <label><input checked="checked" name="q-4" type="checkbox" value="1" /> Event Category</label><br /> <label><input name="q-4" type="checkbox" value="2" /> Bounce Rate</label><br /> <label><input checked="checked" name="q-4" type="checkbox" value="3" /> Ad Content</label></li>
<li>
<h2>
By default, when does a user's session (or "visit") end according to Google Analytics?</h2>
<label><input name="q-5" type="radio" value="0" /> After 30 minutes, regardless of how active the user is on your website</label><br /> <label><input name="q-5" type="radio" value="1" /> The session ends once the user opens another window in the browser</label><br /> <label><input checked="checked" name="q-5" type="radio" value="2" /> The session ends once the user is inactive for 30 minutes or more</label><br /> <label><input name="q-5" type="radio" value="3" /> Immediately when the user closes the browser</label></li>
<li>
<h2>
Which of the following Google Analytics tools would you use to
permanently exclude website traffic from your internal employees from
your reports?</h2>
<label><input name="q-6" type="radio" value="0" /> A filter in a standard report that you apply after the data is processed</label><br /> <label><input name="q-6" type="radio" value="1" /> A filter in a Custom Report that you apply after the data is processed</label><br /> <label><input name="q-6" type="radio" value="2" /> The Plot Rows feature that you apply after the data is processed to show internal employee traffic versus customer traffic </label><br /> <label><input checked="checked" name="q-6" type="radio" value="3" /> A filter that you create in the Admin settings and apply to your report view</label></li>
<li>
<h2>
True or False. If you make a mistake implementing a filter you can
always correct it by fixing the filter and reprocessing the historical
data.</h2>
<label><input name="q-7" type="radio" value="0" /> True</label><br /> <label><input checked="checked" name="q-7" type="radio" value="1" /> False</label></li>
<li>
<h2>
Which of the following is NOT a standard Google Analytics campaign variable?</h2>
<label><input checked="checked" name="q-8" type="radio" value="0" /> utm_adgroup</label><br /> <label><input name="q-8" type="radio" value="1" /> utm_source</label><br /> <label><input name="q-8" type="radio" value="2" /> utm_term</label><br /> <label><input name="q-8" type="radio" value="3" /> utm_content</label></li>
<li>
<h2>
Which of the following traffic source / medium combinations would
NOT be detected by Google Analytics automatically and would require
manual tagging for customization?</h2>
<label><input name="q-9" type="radio" value="0" /> google / organic</label><br /> <label><input checked="checked" name="q-9" type="radio" value="1" /> nytimes.com / display</label><br /> <label><input name="q-9" type="radio" value="2" /> wikipedia.com / referral</label><br /> <label><input name="q-9" type="radio" value="3" /> direct / (none)</label><br /> <label><input name="q-9" type="radio" value="4" /> bing.com / organic</label></li>
<li>
<h2>
What do you need to do to track interactions that happen within a
page of your website, like downloading a PDF, or clicking "play" and
"stop" on an embedded video player?</h2>
<label><input name="q-10" type="radio" value="0" /> Nothing. These interactions are automatically tracked by Google Analytics.</label><br /> <label><input checked="checked" name="q-10" type="radio" value="1" /> Have a developer implement Event Tracking code for each interaction you want to track.</label><br /> <label><input name="q-10" type="radio" value="2" /> Adjust your account settings to indicate which interactions should be tracked.</label><br /> <label><input name="q-10" type="radio" value="3" /> Use campaign link tagging to identify users who complete particular interactions on your site.</label></li>
<li>
<h2>
Add campaign link tags to the URL http://www.mysite.com/home so that
traffic to the link would show in the All Traffic report as "coupon /
email" and in the Campaigns report as "springsale". Enter the tagged URL
here.</h2>
<input class="text" name="q-11" type="text" value="http://www.mysite.com/home?utm_source=coupon&utm_medium=email&utm_campaign=springsale" /> </li>
<li>
<h2>
You own three different websites that operate independently but are
all a part of the same company. Which of the following is the best way
to set up your Google Analytics account for these sites?</h2>
<label><input name="q-12" type="radio" value="0" /> Create three different accounts, one for each website, so that no account settings overlap for the sites.</label><br /> <label><input checked="checked" name="q-12" type="radio" value="1" /> Create three different properties, one for each website, so that each site has its own unique tracking code.</label><br /> <label><input name="q-12" type="radio" value="2" />
Create three different views under the same property (one for each
website) so that the data for all three sites is aggregated in your
reports.</label><br /> <label><input name="q-12" type="radio" value="3" /> None of these options will work.</label></li>
<li>
<h2>
Which of the pages below would match a goal with the following settings: Destination begins with /orderconfirmed</h2>
Check all that apply.<br />
<label><input checked="checked" name="q-13" type="checkbox" value="0" /> www.mystore.com/orderconfirmed.html</label><br /> <label><input name="q-13" type="checkbox" value="1" /> www.mystore.com/shirts/orderconfirmed.html</label><br /> <label><input checked="checked" name="q-13" type="checkbox" value="2" /> www.mystore.com/orderconfirmed/shirts.html</label><br /> <label><input checked="checked" name="q-13" type="checkbox" value="3" /> www.mystore.com/orderconfirmed.html?id=153</label></li>
<li>
<h2>
Which of the following are reasons to implement Ecommerce tracking in addition to Goals?</h2>
Check all that apply.<br />
<label><input checked="checked" name="q-14" type="checkbox" value="0" /> To see which campaigns lead to the sale of particular products</label><br /> <label><input name="q-14" type="checkbox" value="1" /> To monetize goals such as newsletter sign-ups</label><br /> <label><input checked="checked" name="q-14" type="checkbox" value="2" /> To track revenue generated by the website</label><br /> <label><input name="q-14" type="checkbox" value="3" /> To enable an online payment system</label></li>
<li>
<h2>
A user visits your website and subscribes to your newsletter, which
you are tracking as a Goal. The user's colleague then immediately
subscribes to the same newsletter using the same computer and browser.
How many conversions will be recorded in Google Analytics?</h2>
<label><input name="q-15" type="radio" value="0" /> 0</label><br /> <label><input checked="checked" name="q-15" type="radio" value="1" /> 1</label><br /> <label><input name="q-15" type="radio" value="2" /> 2</label></li>
<li>
<h2>
Within a 30-day period a user visits your website first from a
social media ad, then from a banner ad on a news site, and then from a
paid search ad. On the final visit the user submits a "Contact" form
that you track as a Goal conversion. Which of the following statements
are true about how the user's activity will be reported?</h2>
Check all that apply.<br />
<label><input name="q-16" type="checkbox" value="0" /> The social media ad
will get all the credit for the conversion because it was the first
source that brought the user to your site.</label><br /> <label><input checked="checked" name="q-16" type="checkbox" value="1" /> The social media ad and the banner ad will be given credit in the Multi-Channel Funnels reports as "assisting interactions."</label><br /> <label><input name="q-16" type="checkbox" value="2" /> In the All Traffic report all three traffic sources will get credit for the conversion.</label><br /> <label><input checked="checked" name="q-16" type="checkbox" value="3" /> In the All Traffic report only the paid search ad will get credit for the conversion.</label></li>
<li>
<h2>
You have been asked to find opportunities to increase the number of
users who complete the three-step account sign-up process on your site.
Which of the three following analyses would be most useful for your
investigation?</h2>
Choose three.<br />
<label><input checked="checked" name="q-17" type="checkbox" value="0" /> Using the All Traffic report to identify which traffic sources have the highest conversion rate.</label><br /> <label><input checked="checked" name="q-17" type="checkbox" value="1" /> Using the Landing Pages report to identify which landing pages have the highest conversion rate.</label><br /> <label><input name="q-17" type="checkbox" value="2" /> Using the All Pages report to identify which pages have the most pageviews.</label><br /> <label><input checked="checked" name="q-17" type="checkbox" value="3" /> Using the Goal Flow report to identify which of the three steps has the highest drop-off rate.</label></li>
<li>
<h2>
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?</h2>
Check all that apply.<br />
<label><input name="q-18" type="checkbox" value="0" /> Keyword report</label><br /> <label><input checked="checked" name="q-18" type="checkbox" value="1" /> Site Search report</label><br /> <label><input name="q-18" type="checkbox" value="2" /> Matched Search Queries report</label><br /> <label><input name="q-18" type="checkbox" value="3" /> Search Engine Optimization report</label></li>
<li>
<h2>
You want to create a report in Google Analytics that shows you the
Visits and Ecommerce Conversion Rate broken out by both the dimensions
Medium and City. How could you create this report?</h2>
Check all that apply.<br />
<label><input checked="checked" name="q-19" type="checkbox" value="0" />
Adjust the primary dimension of the Locations report to "City" and add a
secondary dimension of "Medium." Then switch the metric group to
"Ecommerce."</label><br /> <label><input checked="checked" name="q-19" type="checkbox" value="1" />
Adjust the primary dimension of the All Traffic report to "Medium" and
add a secondary dimension of "City." Then switch the metric group to
"Ecommerce."</label><br /> <label><input checked="checked" name="q-19" type="checkbox" value="2" /> Create a Custom Report with the dimensions "Medium" and "City" and the metrics "Visits" and "Ecommerce Conversion Rate."</label><br /> <label><input name="q-19" type="checkbox" value="3" /> You can find this data in the default Locations report without adjusting any settings.</label><br /> <label><input name="q-19" type="checkbox" value="4" /> It is not possible to create this report in Google Analytics.</label><br />
<br />=========================================================== <span style="font-size: large;"><i>For <a href="https://www.google.co.in/partners/#p_adwordscertification" target="_blank"><b>Google AdWords Certification</b> </a>and <a href="https://www.google.co.in/partners/#p_analyticscertification" target="_blank"><b>Google Analytics Certification</b></a> contact me soon! </i></span><br />
<span style="font-size: large;"><i>============================================= </i></span></li>
</ol>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0tag:blogger.com,1999:blog-3019743717098192563.post-84186169682244056992014-11-05T22:01:00.000-08:002014-12-22T02:43:29.805-08:00Mobile App Analytics Fundamentals (Assessment 4)<div dir="ltr" style="text-align: left;" trbidi="on">
Here you will find the all questions and answers for <a href="https://analyticsacademy.withgoogle.com/course04/course" target="_blank">Mobile App Analytics Fundamentals</a> (Assessment 4) Certification<br />
<br />
Assessment - 4<br />
<br />
<div style="text-align: justify;">
<u>Which of these issues represent potential roadblocks for maximizing app revenue?</u><br />
(select all that apply)<br />
<b> Overly-complex registration process</b><br />
<b> Game level that users cannot pass</b><br />
<b> Technical issue in the purchasing process</b><br />
<b> Technical issues on particular devices</b><br />
<br />
<u>Given the following report, which screen would you check first to fix potential roadblocks?</u><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgjdbZnXCRD3Y9TxHZ1z7YHS4TbrNg09OjFwMNkS3voHV7OcpGo4yVjs7HVsxv34y6sl4qrt0edMvGMVHS-SaCV_kpxl_oMgssdgAptBaZA6bVYIMKn0zVhuCrZBitBH8eYsJv7R7YPEFz/s1600/MobileAppAnalyticsFundamentals_Unit4_Assessment_Question2.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgjdbZnXCRD3Y9TxHZ1z7YHS4TbrNg09OjFwMNkS3voHV7OcpGo4yVjs7HVsxv34y6sl4qrt0edMvGMVHS-SaCV_kpxl_oMgssdgAptBaZA6bVYIMKn0zVhuCrZBitBH8eYsJv7R7YPEFz/s1600/MobileAppAnalyticsFundamentals_Unit4_Assessment_Question2.png" height="98" width="320" /></a></div>
Level 1<br />
<b> Level 2</b><br />
Level 3<br />
Level 4<br />
<br />
<u>Given the following report, which app version appears to have introduced a new technical issue?</u><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBBIUkHBKcELe5ijlurgT4WZjjm6Y94Vd1BlYlRQyB0EzTBDI5DVdxaXUehSGEJSjUetPJchsVxLQGd4vxJeXjc7QKzgk0de1P0ynpWNYvVCSD8QvgZa9HNMptY9nyLGrron0FqjhFwJpa/s1600/MobileAppAnalyticsFundamentals_Unit4_Assessment_Question3.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBBIUkHBKcELe5ijlurgT4WZjjm6Y94Vd1BlYlRQyB0EzTBDI5DVdxaXUehSGEJSjUetPJchsVxLQGd4vxJeXjc7QKzgk0de1P0ynpWNYvVCSD8QvgZa9HNMptY9nyLGrron0FqjhFwJpa/s1600/MobileAppAnalyticsFundamentals_Unit4_Assessment_Question3.png" height="103" width="320" /></a></div>
3.0.10<br />
3.0.11<br />
3.0.12<br />
<b> 3.0.13</b><br />
<br />
<u>The Loyalty report shows:</u><br />
How frequently users spent money in an app<br />
<b> How frequently users returned to an app</b><br />
How often users invited their friends to an app<br />
How often users passed a level in an app<br />
<br />
<u>The Recency report shows:</u><br />
How much time has passed since a user spent money in an app<br />
How much time has passed since a user started a new game in an app<br />
How much time has passed since a user launched an app<br />
<b> How much time has passed since a user’s last app session</b><br />
<br />
<u>Which of the following are strategies to re-engage existing users of your app?</u><br />
(select all that apply)<br />
<b> Email marketing</b><br />
<b> Push notifications</b><br />
<b> Remarketing campaigns</b><br />
Editing your apps marketplace page<br />
<br />
<u>In order to enable Remarketing in Google Analytics, you must:</u><br />
Download the Remarketing SDK<br />
<b> Update your Google Analytics tracking code</b><br />
Request permission from Google to use Remarketing<br />
Tag your marketing campaigns with URL parameters<br />
<br />
<u>Audience Lists in Remarketing can do which of the following:</u><br />
(select all that apply)<br />
<b> Target ads to groups of users based on common attributes</b><br />
Provide a list of your users’ favorite apps<br />
<b> Target ads to groups of users based on previous actions in your app</b><br />
<b> Allow you to create your own targeting lists using existing Analytics segments</b><br />
<br />
<u>When creating an Audience List in Analytics, you can use one of these pre-defined audiences:</u><br />
(select all that apply)<br />
<b> All users to your website or app</b><br />
<b> Users that visit a specific page or area of your website or screen of your app</b><br />
<b> Users who complete a specific goal conversion</b><br />
<b> New users that Google determines to be viable candidates through machine learning</b><br />
<br />
<br />
================================================================<br />
<span style="font-size: large;"><i>For <a href="https://www.google.co.in/partners/#p_adwordscertification" target="_blank"><b>Google AdWords Certification</b> </a>and <a href="https://www.google.co.in/partners/#p_analyticscertification" target="_blank"><b>Google Analytics Certification</b></a> contact me soon! </i></span><br />
<span style="font-size: large;"><i>================================================ </i></span></div>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com1tag:blogger.com,1999:blog-3019743717098192563.post-71602057127669696822014-10-02T22:00:00.000-07:002014-12-22T02:43:02.914-08:00Mobile App Analytics Fundamentals (Assessment 3)<div dir="ltr" style="text-align: left;" trbidi="on">
Here you will find the all questions and answers for <a href="https://analyticsacademy.withgoogle.com/course04/course" target="_blank">Mobile App Analytics Fundamentals</a> (Assessment 3) Certification<br />
<br />
Assessment -3<br />
<br />
<div style="text-align: justify;">
<u>Which group of reports includes data about app screens, interactions
within a screen, and the crashes and exceptions users encounter?</u><br />
Audience reports<br />
Acquisition reports<br />
<b> Behavior reports</b><br />
Conversion reports<br />
<br />
<u>Google Analytics screen tracking collects the following data:</u><br />
(select all that apply)<br />
How many times users click buttons on specific screens<br />
<b> The name of each screen that users view</b><br />
Which buttons users click within specific screens<br />
<b> How many times users view each screen</b><br />
<br />
<u>What Google Analytics tracking feature can you use to track specific interactions within a screen of your app?</u><br />
<b> </b><strike>Screen tracking</strike><br />
<b>Event tracking</b><br />
Crashes & Exceptions<br />
Enhanced Ecommerce<br />
<i>(The tracking feature you can use to track specific interactions within an app screen is called “event tracking.”)</i><br />
<br />
<u>When tracking an event, we recommend you set up at least these three parameters:</u><br />
Label, Value, and Category<br />
Action, Label, and Value<br />
Category, Value, and Label<br />
<b> Category, Action, and Label</b><br />
<br />
<u>If a user clicks a button with event tracking 4 times in one session
and 4 times in another session, the total number of Unique Events will
be counted as:</u><br />
1 Unique Event<br />
<b> 2 Unique Events</b><br />
4 Unique Events<br />
8 Unique Events<br />
<br />
<u>Why is it important to be selective when choosing which events to track?</u><br />
(select all that apply)<br />
<strike>You might bias where users click in your app</strike><br />
<b>You might exceed Google Analytics data collection limits for a session</b><br />
<b> You want to avoid incomplete session data</b><br />
You can only track 10 unique event categories with Google Analytics<br />
<i>(You should be selective about choosing what events to track so you
don’t exceed Google Analytics data collection limits and avoid
incomplete session data.)</i><br />
<br />
<u>Custom Dimensions and Metrics in Google Analytics allow you to:</u><br />
<strike>Change the default dimension/metric names in your Google Analytics reports</strike><br />
<b>Collect data that’s not automatically captured through Google Analytics</b><br />
Upload your own user behavior data to Google Analytics<br />
Predict how much money users will spend in your app<br />
<i>(Custom Dimensions and metrics let you collect data that’s not automatically captured through Google Analytics.)</i><br />
<br />
<u>Which of the following are examples of dimensions?</u><br />
(select all that apply)<br />
<b> Mobile Device</b><br />
Bounce Rate<br />
New Visits<br />
<b> Screen Resolution</b><br />
<br />
<u>Which of the following are examples of metrics?</u><br />
(select all that apply)<br />
<b> Exits</b><br />
<b> Time on Page</b><br />
Operating System<br />
<b> Session Duration</b><br />
<br />
<u>Enhanced Ecommerce reports can show:</u><br />
(select all that apply)<br />
<b> The names of top selling products</b><br />
<b> The revenue from each product</b><br />
The reason a user returned a product<br />
<b> The percentage of shopping cart drop-offs</b><br />
<br />
<i><span style="font-size: small;">For <a href="https://www.google.co.in/partners/#p_adwordscertification" target="_blank"><b>Google AdWords Certification</b> </a>and <a href="https://www.google.co.in/partners/#p_analyticscertification" target="_blank"><b>Google Analytics Certification</b></a> contact me!</span> </i></div>
</div>
Amit Girihttp://www.blogger.com/profile/03976743594732790125noreply@blogger.com0