Google Tag Manager Fundamentals (Assessment 1)

Assessment 1

1.     How can Google Tag Manager help you manage your website?

(select all that apply)

 Simplify and speed up tag deployment
 Specify when tags should fire
 Manage different versions of tags
 Increase website performance
 Increase audience reach

2.     Google Tag Manager can only be used with Google tags

 True
 False

3.     When creating a tag implementation plan, what are the recommended guidelines?

(select all that apply)

 Determine which existing tags can be moved into Tag Manager
 Decide what static and dynamic values you’ll want to pass from your website
 Determine which events (or actions) you’ll use as triggers
 Choose which tags can get you the data you need

4.     If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

 AdWords Conversion Tracking tag
 AdWords Remarketing tag
 Google Analytics Pageview tag
 DoubleClick Floodlight counter tag

5.     What is stored in a Tag Manager container?

 A grouping of all of your Tag Manager accounts.
 A collection of variables defined in Tag Manager.
 A Javascript object that holds data passed from your website
 A collection of website tags and triggers

6.     What is a “container snippet” in Tag Manager?

 JavaScript code placed on each page of your website
 A Javascript object that holds data passed from your website
 A collection of website tags and triggers
 Analytics tracking code

7.     A Tag Manager account allows you to do which of the following?:

(select all that apply)

 Manage tags for one or more websites
 Access your Google Analytics account
 Connect multiple Tag Manager accounts to single Google account
 Control access permissions to a Tag Manager account

8.     What is a “trigger” in Tag Manager?

 A trigger determines which events fire on your website
 A trigger instantiates the Data Layer
 A trigger fires tags in response to website events
 A trigger publishes tags to your website

9.     What are the three parts of a trigger in Tag Manager?

 Variables, operators, and values
 Operators, tags, and variables
 Variables, operators, and the Data Layer
 Tags, values, and the push method

10.How do you enable a built-in variable in Tag Manager?

 Publish the built-in variable in the Publish Now area
 Create a user-defined variable in the Variable configuration tab
 Check the built-in variable in the Variable configuration tab
 Uncheck the built-in variable in the Variable configuration tab  

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