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Wednesday, December 10, 2014

Digital Analytics Fundamentals - Final assessment

  1. What should always be the first step of creating a measurement plan?

  2. True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

  3. In Google Analytics, "attribution" most commonly refers to:

  4. Which of the following are metrics?

    Check all that apply.

  5. Which of the following are dimensions?

    Check all that apply.

  6. By default, when does a user's session (or "visit") end according to Google Analytics?

  7. Which of the following Google Analytics tools would you use to permanently exclude website traffic from your internal employees from your reports?

  8. True or False. If you make a mistake implementing a filter you can always correct it by fixing the filter and reprocessing the historical data.

  9. Which of the following is NOT a standard Google Analytics campaign variable?

  10. Which of the following traffic source / medium combinations would NOT be detected by Google Analytics automatically and would require manual tagging for customization?

  11. What do you need to do to track interactions that happen within a page of your website, like downloading a PDF, or clicking "play" and "stop" on an embedded video player?

  12. Add campaign link tags to the URL so that traffic to the link would show in the All Traffic report as "coupon / email" and in the Campaigns report as "springsale". Enter the tagged URL here.

  13. You own three different websites that operate independently but are all a part of the same company. Which of the following is the best way to set up your Google Analytics account for these sites?

  14. Which of the pages below would match a goal with the following settings: Destination begins with /orderconfirmed

    Check all that apply.

  15. Which of the following are reasons to implement Ecommerce tracking in addition to Goals?

    Check all that apply.

  16. A user visits your website and subscribes to your newsletter, which you are tracking as a Goal. The user's colleague then immediately subscribes to the same newsletter using the same computer and browser. How many conversions will be recorded in Google Analytics?

  17. Within a 30-day period a user visits your website first from a social media ad, then from a banner ad on a news site, and then from a paid search ad. On the final visit the user submits a "Contact" form that you track as a Goal conversion. Which of the following statements are true about how the user's activity will be reported?

    Check all that apply.

  18. You have been asked to find opportunities to increase the number of users who complete the three-step account sign-up process on your site. Which of the three following analyses would be most useful for your investigation?

    Choose three.

  19. Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

    Check all that apply.

  20. You want to create a report in Google Analytics that shows you the Visits and Ecommerce Conversion Rate broken out by both the dimensions Medium and City. How could you create this report?

    Check all that apply.

    ===========================================================            For Google AdWords Certification and Google Analytics Certification contact me soon! 

Wednesday, November 5, 2014

Mobile App Analytics Fundamentals (Assessment 4)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 4) Certification

Assessment - 4

Which of these issues represent potential roadblocks for maximizing app revenue?
(select all that apply)
 Overly-complex registration process
 Game level that users cannot pass
 Technical issue in the purchasing process
 Technical issues on particular devices

Given the following report, which screen would you check first to fix potential roadblocks?
 Level 1
 Level 2
 Level 3
 Level 4

Given the following report, which app version appears to have introduced a new technical issue?

The Loyalty report shows:
 How frequently users spent money in an app
 How frequently users returned to an app
 How often users invited their friends to an app
 How often users passed a level in an app

The Recency report shows:
 How much time has passed since a user spent money in an app
 How much time has passed since a user started a new game in an app
 How much time has passed since a user launched an app
 How much time has passed since a user’s last app session

Which of the following are strategies to re-engage existing users of your app?
(select all that apply)
 Email marketing
 Push notifications
 Remarketing campaigns
 Editing your apps marketplace page

In order to enable Remarketing in Google Analytics, you must:
 Download the Remarketing SDK
 Update your Google Analytics tracking code
 Request permission from Google to use Remarketing
 Tag your marketing campaigns with URL parameters

Audience Lists in Remarketing can do which of the following:
(select all that apply)
 Target ads to groups of users based on common attributes
 Provide a list of your users’ favorite apps
 Target ads to groups of users based on previous actions in your app
 Allow you to create your own targeting lists using existing Analytics segments

When creating an Audience List in Analytics, you can use one of these pre-defined audiences:
(select all that apply)
 All users to your website or app
 Users that visit a specific page or area of your website or screen of your app
 Users who complete a specific goal conversion
 New users that Google determines to be viable candidates through machine learning

For Google AdWords Certification and Google Analytics Certification contact me soon! 

Thursday, October 2, 2014

Mobile App Analytics Fundamentals (Assessment 3)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 3) Certification

Assessment -3

Which group of reports includes data about app screens, interactions within a screen, and the crashes and exceptions users encounter?
 Audience reports
 Acquisition reports
 Behavior reports
 Conversion reports

Google Analytics screen tracking collects the following data:
(select all that apply)
 How many times users click buttons on specific screens
 The name of each screen that users view
 Which buttons users click within specific screens
 How many times users view each screen

What Google Analytics tracking feature can you use to track specific interactions within a screen of your app?
 Screen tracking
 Event tracking
 Crashes & Exceptions
 Enhanced Ecommerce
(The tracking feature you can use to track specific interactions within an app screen is called “event tracking.”)

When tracking an event, we recommend you set up at least these three parameters:
 Label, Value, and Category
 Action, Label, and Value
 Category, Value, and Label
 Category, Action, and Label

If a user clicks a button with event tracking 4 times in one session and 4 times in another session, the total number of Unique Events will be counted as:
 1 Unique Event
 2 Unique Events
 4 Unique Events
 8 Unique Events

Why is it important to be selective when choosing which events to track?
(select all that apply)
 You might bias where users click in your app
 You might exceed Google Analytics data collection limits for a session
 You want to avoid incomplete session data
 You can only track 10 unique event categories with Google Analytics
(You should be selective about choosing what events to track so you don’t exceed Google Analytics data collection limits and avoid incomplete session data.)

Custom Dimensions and Metrics in Google Analytics allow you to:
 Change the default dimension/metric names in your Google Analytics reports
 Collect data that’s not automatically captured through Google Analytics
 Upload your own user behavior data to Google Analytics
 Predict how much money users will spend in your app
(Custom Dimensions and metrics let you collect data that’s not automatically captured through Google Analytics.)

Which of the following are examples of dimensions?
(select all that apply)
 Mobile Device
 Bounce Rate
 New Visits
 Screen Resolution

Which of the following are examples of metrics?
(select all that apply)
 Time on Page
 Operating System
 Session Duration

Enhanced Ecommerce reports can show:
(select all that apply)
 The names of top selling products
 The revenue from each product
 The reason a user returned a product
 The percentage of shopping cart drop-offs

For Google AdWords Certification and Google Analytics Certification contact me!

Friday, September 5, 2014

Mobile App Analytics Fundamentals (Assessment 2)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 2) Certification

Assessment - 2

Which type of ad appears on Google search engine result pages based on users’ search terms?
 Search ads
 Display ads
 Social ads
 Email sponsorships

Which type of ad appears appears as a banner on websites, videos, or within other apps?
 Search ads
 Display ads
 Social ads
 Email sponsorships

What is the term for targeting ads to users who have previously visited your website or app?

To view AdWords data in your Google Analytics reports you must first:
(select all that apply)
 Link your AdSense and AdWords accounts
 Link your AdWords and Google Analytics accounts
 Enable geo-tagging
 Enable auto-tagging

Select one reason that apps marketplace data might appear as “not set” in Google Analytics:
 You have not correctly connected your Analytics account to AdMob
 The app marketplace doesn’t support the App Installer ID
 You have not associated your app to your app marketplace
 You have exceeded data limits in Analytics

Which report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent?
 Sources report
 App Marketplace report
 New Users report
 AdWords Campaigns report

Which report shows how users moved through the acquisition process including marketplace views, installs, and drop-offs?
 App Overview report
 Audience reports
 Behavior Flow report
 Google Play Referral Flow report

Which report shows an overview of users who launched your app for the first time?
 Active Users report
 New Users report
 App Versions report
 New vs Returning report

What is the term for separating distinct groups of users in Google Analytics to compare their similarities and differences?

Audience report data can help you:
(select all that apply)
 Understand common characteristics of your audience
 Design better demographic targeting for your advertising campaigns
 Improve your users’ app experience based on language or geography
 Identify new apps or websites you can use to advertise your mobile app

For Google AdWords Certification and Google Analytics Certification contact me!

Tuesday, August 5, 2014

Mobile App Analytics Fundamentals (Assessment 1)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 1) Certification

Assessment -1

Which tool can you use to advertise your app on the Google Search results page and the Google Display Network?
(AdWords allows you to advertise on both the Google Search results page and GDN.)

Which tool can you use to advertise your app within other apps?
(AdMob can let you run ads for your app inside other apps.)
Which tool can you use to publish ads directly within your app?
 Google AdWords
 Google AdSense
 Google Analytics
(In addition to running ads in other apps, AdMob also lets you host advertising within your own app.)
Which tool can you use to measure user behavior within your app?
 Google AdWords
 Google AdSense
 Google Analytics
(Google Analytics is the only one of these tools that lets you measure user behavior in your app.)
What is a “session” in Google Analytics?
 The number of times a user clicks an app to open it
 The number of times a user exits an app
 The period of time when a user actively engages with an app
 The number of times a user starts a new level within a gaming app
(A session is that period of time when a user is actively engaging with an app.)
Which monetization model would you use to let users download an app for free and then pay to unlock features?
 Paid app download
 In-app purchases
 In-app ads
(Freemium is the term for the monetization model where users download a free app and then pay for additional features.)
What is the term for an action you want users to perform in your app in order to advance your business goals?
(Conversions are the actions you want users to perform in your app to achieve your business goals.)
What is a Goal in Google Analytics?
 A Goal sets a target ranking for your app’s position on an app marketplace
 A Goal allows you to define and measure conversions
 A Goal allows users to set target scores to challenge themselves
 A Goal is equivalent to earning one point in a gaming app
(A Goal lets you define and measure conversions in Google Analytics.)
Which SDK can provide your app access to the entire suite of Google Services such as Google Analytics and Google Maps?
 Android SDK
 Analytics SDK
 Google Play Services SDK
 Android Studio
(The Google Play Services SDK provides access to the entire suite of Google Services for apps.)
Which tool lets app developers push data collection tag updates without having to publish a new version of the app to a marketplace?
 Android SDK
 Analytics SDK
 Android Studio
 Google Tag Manager
(Google Tag Manager lets you push collection tag updates without having to publish a new version of your app to a marketplace every time.)

For Google AdWords Certification and Google Analytics Certification contact me!

Tuesday, July 22, 2014

Yes, I got hired through LinkedIn. #TrueStory

Amit Giri - Yes, I got hired through LinkedIn. #TrueStory
As a Digital Marketing Professional it’s make you feel good when got hired through LinkedIn, a business-oriented social networking service which mainly used for professional networking. It’s a nice experience for me and wants to share with you all.

I was working fine in a nice company named as Chakra Systems and a sister company of Chakra Systems which is a Digital Marketing Company with good working environment included colleagues and boss. But due to some personal reasons I was looking for job location change and here things changes.

As a Digital Marketing professional I was trying to communicate with people over LinkedIn obviously before that I was having already an updated LinkedIn profile with well defined work profile and suitable keywords.
Due to daily activities and suitable keywords my profile was more viewable while searching in LinkedIn. On an average basis I use to get daily 8 – 12 message related to various thing included promotion as well as job opening in local location (Bangalore) and in my preferred location (Delhi NCR) too.

So I got a chance to connect with one of the best Software Company’s (located in Delhi NCR) HR Manager and HR manager shared my profile with his CEO then CEO shared a message about the job opening in his company related to my profile asked to revert if I am interested for the same. After that I replied as I was looking for location change then HR took my updated resume and scheduled the preliminary telephonic interview. After that I got an assignment from the CEO to make a digital marketing plan for given software product (which showed my skills). Later HR scheduled multiple telephonic and Skype interviews (due to location difference) with various senior people with whom I need to work with and finally the offered me a job. I accepted the offer and moved for the rest of the process.

It was a quite great experience for me to get hired through LinkedIn. If you want any help to get a job with LinkedIn just share a message so I can provide the some tips / solutions / my views on the same. Any suggestions for me are welcomed in any of area I need to improve. Looking for various comments as a support from your side.

Thursday, June 5, 2014

What is Google New Rich Snippets Penalty: Updated Caution from Google for SEO Analysts

Recently Google has started issuing manual penalty for websites based on the genuineness of the rich snippet. They are mostly targeting websites with fake and spam looking rich snippet. Few of the websites have started getting an alert message in their website tools from Google. The displayed message reads:
“Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google’s Rich Snippet Quality guidelines.”

What are Rich Snippets?
Rich snippets are designed to summarize the content of a page, making it easier for users to understand what the page is about in search results.  If website managers are considering in utilizing the rich snippets feature, then the user must evaluate if the information provided will be helpful for the search seekers in choosing among various search results.

Tools to avoid Google’s manual penalty for spam/fake snippets

  • Checking for errors/issues in websites

Check out the structured data in the webmaster tools to find out any errors or issues related to the website.
Google's new snippets penalty
  • Rich Snippets testing tool

Please find the rich snippets testing tool here. This tool will help you to check your markup and helps in making sure Google extracts the Structured Data.

Mistakes to be avoided

  1. Hidden snippets: Hiding website snippets content to visitors is the common mistake. This is what Google potentially considers as spam.
  2. Snippet data matching the web page: It is better to make sure the Structured Data matches with the web page Content.
  3. Using correct Nesting:  Please follow Google’s guidelines for nesting items while using nested Structured Data.

Tuesday, May 13, 2014

Difference between Moto E and Moto G with Specification

motorola-moto-e-vs-motorola-moto-gMotorola launched the Moto E today at an event in Delhi with a price tag of Rs 6,999. The entry-level Motorola smartphone has some impressive specs and could shake up the sub-Rs 10,000 segment. The Moto G, on the other hand, has broken all records for the company and Vice President Punit Soni even said, “Moto G is the best selling smartphone in Motorola’s history.” So how different are the two devices? We pit the two devices in a specification comparison to find out.
Both the devices flaunt similar sized displays with only 0.2-inch inches differentiating the two. There is however a big difference when it comes to the resolution and the pixel densities. The Moto E has a qHD resolution display with a pixel density of 256ppi, which trails behind the 720p 326ppi display on the Moto G.
There is again a big difference between the two devices in this department, with the Moto G powered by a Snapdragon 400 quad-core SoC compared to the Snapdragon 200 dual-core SoC on the Moto E. Motorola has paired the two processors with 1GB of RAM.
On the storage front, the Moto G has two variants with 8GB and 16GB internal storage. But the Moto E has an advantage here as it has a microSD card slot. The 4GB internal storage can be expanded using a microSD card.
The two devices also have a nano coating on the inside as well as the outside, which should keep it safe against the accidental splash of water.
The Moto E misses out on quite a few essentials in this department. While the 5-megapxiel rear camera is the same as the one on the Moto G, the snapper on budget Motorola smartphone is not accompanied with a flash.
On the front too, things aren’t any better as there is no front-facing camera on the Moto E. On the Moto G there is a 1.3-megapixel snapper.
The Moto E features a 1,980mAh battery, while the Moto G features a 2,070mAh. The battery on the latter was able to last us a day and we expect the same would be the case on the former too. We will however reserve our judgment till we have tested the device.
The two devices run on Android 4.4.2 KitKat, so this round is a tie. Motorola has also guaranteed that the Moto E will be updated to the next version.
Motorola has also introduced a host of new features on the Moto E. These features include Moto Alert, which automatically alerts preset contacts when you leave a particular location, Instant SMS with your location for emergency situations, and an Emergency mode, which sends a call to a preset contact or sound an alarm. The dual-SIM function also comes with intelligent calling, which learns your usage and automatically selects the SIM based on the contact you are calling.
In the end, it won’t be fair to compare the two devices spec-by-spec as they are both targeting two completely different segments. They have a lot going for them and both are game changers in their respective segments. Priced at Rs 6,999 the Moto E is offering a lot for this kind of budget and will certainly set a standard for entry-level phones. The Moto G, on the other hand, will continue ruling mid-range segment.
4.3-inch qHD 256ppi4.5-inch HD 326ppi
1.2GHz Snapdragon 200 dual-core1.2GHz Snapdragon 400 quad-core
4GB expandable8GB/16GB
5-megapixel/ -5-megapixel/1.3-megapixel
4.4 KitKat4.4.2 KitKat
Rs 6,999Rs 12,499

Friday, April 4, 2014

Understanding Display Network to Increase Traffic to any Website

The Display Network is a regularly misjudged part of Google Adwords. The Display Network will demonstrate your promotions on non-inquiry pages, for example, news articles. Since pursuit site hits are a little rate of the Web, utilizing the Display Network can expand your publicizing reach enormously.

So, What is Display Network?
When you consider Google, you commonly consider seek. When its all said and done, its the head web crawler on the Web. In the event that somebody needs to direct an inquiry before they can see your commercial, then your promotion is generally shown on Google pursuit or Google look partners. However, there are commonly when somebody doesn’t need to lead an inquiry to see your promotions. In these circumstances, your advertisements are shown focused around the substance of the page or other focusing on techniques. In the event that an individual is perusing an article on a daily paper site, would it not bode well for show advertisements focused around what the article is about? Irrelevant advertisements are barely noticeable, but when the notice is identified with the article, it can help a shopper comprehend their decisions or items and administrations identified with that article.

Network Names: Content vs. Display
For quite a long time, the Display Network was known as the Content Network. It bodes well the advertisements are focused around the page’s substance. Google renamed this to the Google Display Network. The general business where advertisements are focused around the substance of the page is called context oriented promoting. Despite the name, substance system and Display Network mean the same thing inside Adwords.

Display Targeting Methods
Display Targeting Methods
Your ads can be triggered across the Display Network in numerous ways. First, I will walk you through the more common ways in which your ad can be displayed and the jargon associated with the targeting types, and then we will get into how to build ad groups and campaigns based on these options.

Keyword Targeting
Advertisers can use keywords in display ad groups, and Google will attempt to show your ads when your keywords match the content on the page. This is often known as contextual targeting because your ads are being displayed based on the page’s content.

Topic Targeting
As Google crawls the Web, they classify the pages they find into various topics. Advertisers can choose to show your ad based on a topic. Since topics are more general than specific keywords, topic targeting often gathers more impressions than choosing some keywords. However, because topics are not as specific as keywords, the cost per action is often higher than for keywords. Since these ads are based on the page’s content, they are also known as contextual ads.

Interest Targeting
As users search and browse the Web, Google collects data about the type of content that interests the user. Users then get classified into various interest categories based on this data. Advertisers can target users based on these classified Interests. Interest targeting is much different than contextual targeting because you are showing ads based on the user’s behavior regardless of the page content.

Placement Targeting
Placement targeting allows an advertiser to target a specific site, page, or app or even ad slottage within a site. With this method, the advertiser actively picks the site where the ad is displayed.

Remarketing allows you to show ads to a user based on their prior behavior on your website. This is a good method for showing ads to users who came to your website, showed an interest in your products or services, but did not convert.

Flexible Targeting
Flexible targeting allows an advertiser to combine the various targeting methods before an ad is displayed. For instance, instead of using just placement targeting or just keywords, an advertiser can choose to show an ad based on both criteria; that is, the user is on the managed placement and the page’s article matches the advertiser’s keywords. Because this is an advanced targeting method.

Demographic Targeting
Advertisers can also target users based on age and gender information. Since these targeting options are rarely used by themselves but are mostly used as an additional filter when flexible reach is being utilized.

There are ways of structuring your account that can help you take greater advantage of the Display Network. You can combine the targeting options or serve an ad only to those who visited your website but did not convert. In the next chapter, you will dive even further into additional features, flexible reach, and structure that will help make your display campaigns a success.

Wednesday, March 5, 2014

How social media can help in online reputation management ?

Social media has emerged as an important tool in online reputation management. With its popularity, it has the potential to reach innumerable people, making it the perfect vehicle for brand reputation management. If handled well with regular updating, there can be no better tool for this purpose.

Online Presence: Registering with a social site, such as Facebook or Google+ automatically ensures an online presence. You can get your own page without any extra cost and with very little effort. Unlike building up your own blog or website, a page on a social media does not require any expertise and can be done in a matter of minutes. You can also add followers and friends quite easily. This makes it ideal for search engine reputation management as well.

Interaction: Social sites, by their very nature, are highly interactive. With millions of people logging onto them every day, they are without doubt the most active spaces on the web. Effective corporate reputation management involves regular updating and interaction with others. Keep updating your status, post photos and videos. You can also use it for search engine reputation management by linking it with other profiles, post link from relevant pages and share other interesting snippets from other sites.

Establishing Expertise: Another way of using social media for manipulating your online reputation is by establishing your expertise. By regularly updating on important industry or trade related matters, you can establish a brand or personal reputation of expertise. You can also register in professional social media like LinkedIn. You can also join relevant groups. These ensure visibility among a much targeted consumer group as well as establishing your personal reputation among your peers.

Corrective Action: Not just in ensuring your visibility, social sites are also proactive in alerting and tracking their member’s reputations. You can utilize online reputation management tools on social sites that track and alert you on many aspects like your employee’s name, brand’s name on these sites. On Twitter, for instance, you can use Twitter Search to look out for particular keywords. It comes with advanced features that give you answers that are more detailed. You can also go for independent tools like Social Mention that sends you email alerts on the mention of any particular keyword on social sites.

In today’s world, Social Media is an indispensable tool when it comes to online reputation management. They ensure an online presence, help you interact and establish your expertise. By keeping a track of your brand, they also alert you in time to take corrective action.

You can read same article (How social media can help in online reputation management ?) on my LinkedIn profile too.!!

Wednesday, February 5, 2014

Google Analytics Platform Principles (Final Assessment Answers)

PLEASE NOTE: Don't just skip through the course, take the exam and cheat at it just to scam a "diploma". There's literally no reason to! You can take the course as many times as you want! There's no penalty!!! Take the damn course and learn something! Only use the answer key below if you are hopelessly stuck and can't something out!

If you have trouble with the questions below, go check out the course first!.

1. What are the four main components of the Google Analytics platform? (select all that apply)

The answer to question 1 is: A, B, D, G "Collection, Configuration, Processing, Reporting"

2. The tracking code in Google Analytics: (select all that apply)
connects data to your specific Google Analytics account
sends data back to your Google Analytics account for reporting
tracks changes in your AdWords account
identifies new and returning users

The answer to question 2 is: A, B, D, "connects data to your specific Google Analytics account, sends data back to your Google Analytics account for reporting, identifies new and returning users"

3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?
Software Development Kit
JavaScript Tracking Code
The Measurement Protocol

The answer to question 3 is: C "The Measurement Protocol"

4. Google Analytics can only recognize returning users on websites, not on mobile apps.
  True   False

The answer to question 4 is: "FALSE"

5. During data processing, Google Analytics:
transforms your raw data from collection according to your configuration settings
aggregates your data into database tables
imports data from other sources you've defined, like Google AdWords or Webmaster Tools
organizes hits into sessions

The answer to question 5 is: A, B, C, D "transforms your raw data, aggregates your data into database tables, imports data from other sources you've defined, organizes hits into sessions "

6. A session in Google Analytics consists of:
the reports generated by users over a specific period of time
interactions or hits from a specific user for all time
interactions or hits from a specific user over a defined period of time
a group of users getting together in person to discuss Analytics

The answer to question 6 is: C "interactions or hits from a specific user over a defined period of time"

7. How can you add data to Google Analytics from other sources? (select all that apply)
By linking your AdWords account to Google Analytics to import your advertising data
By downloading your data from Webmaster Tools and manually importing it into Google Analytics  By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”
By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns

The answer to question 7 is: A, C, D

8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)
Channel Groupings

The answer to question 8 is: B, C, E "Channel Groupings, Filters, Goals"

9. Which of the following are dimensions in Google Analytics? (select all that apply)
Time on Page
Unique Visitors

The answer to question 9 is: A, D, E, F "Campaign, City, Browser, Language"

10. You can combine any metric with any dimension in a Google Analytics report.
True False

The answer to question 10 is: "False"

11. When does Google Analytics sample data for reporting?
When the data you request has already been calculated in the aggregate tables
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
When the report is pulled at the end of the high traffic week
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits

The answer to question 11 is: B "When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits"

12. You've discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?
Have your site developers create a new version of your website for internal users only that doesn't have the tracking code
Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
Have your account administrator reprocess the data in your account to exclude internal users
There's not a way to prevent the internal traffic from showing in your reports.

The answer to question 12 is: B "Have your account administrator configure a Filter that excludes internal traffic from being included in your report views"

13. You've discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)
The data for the Product pages wasn't collected because tracking code wasn't placed on those pages of the site
Google Analytics doesn't collect data from eCommerce sites
During processing Google Analytics sampled out the Product pages from your reports
A filter applied during processing was configured to remove Product pages data from your reports

The answer to question 13 is: A, D "tracking code wasn't placed on those pages, A filter applied during processing was configured to remove Product pages data from your reports"

14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
Add a Goal that tracks when a user lands on your site homepage
Add a Filter to exclude users who don't watch a video on your site
Adjust the session timeout length to be greater than 45 minutes so that the session doesn't automatically timeout while a user is watching a long video on the site
Create a Content Grouping that groups together all of your video pages in your reports

The answer to question 14 is: C "Adjust the session timeout length to be greater than 45 minutes"

15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)
Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
Create a dashboard directly in the Google Analytics user interface and share it with your team
It's not possible to create a dashboard using Google Analytics data

The answer to question 15 is: B, C " Use the Google Analytics reporting APIs to automatically send data, Create a dashboard directly in the Google Analytics user interface"

For Google AdWords Certification and Google Analytics Certification contact me soon! 

Tuesday, January 7, 2014

How to Do Better Keyword Research With 6 Steps

How to Do Keyword Research

The goal of this article is to make keyword research easy and accessible. There are lots of articles that dive deep into using Google tools for keyword research, and advanced keyword research techniques — this is not one of them. This article goes back to basics to elaborate on six central pillars of keyword research, including:

1) Getting started with a brainstorm list
2) Acknowledging that you need a keyword research tool
3) Refining your list using suggested keyword phrases from an analysis tool
4) Verifying keyword phrase relevance
5) Looking at search volume to determine consumer demand
6) Analyzing the competitive space to make sure you and the searcher think the keywords mean the same things, and to decide if the space is too competitive

Big picture, the idea is to have extremely targeted keyword phrases that have a high search volume and low competition mix. In the most basic terms, this means — in a perfect world — your keyword phrases describes your content accurately, a lot of people are searching for the exact phrase, and there aren’t a lot of authoritative competitors who are also optimizing for that exact phrase.