Digital Analytics Fundamentals - Final assessment

1. What should always be the first step of creating a measurement plan?

   Setting up Google Analytics goals
   Determining what segments you want to use for analysis
   Choosing the KPIs that you'll use to assess your performance
   Outlining your digital strategies and tactics
   Defining your overall business objective

2. True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

   True. No additional implementation is required since Goals are tracked automatically.
   False. You must set up your goals once you identify the KPIs you want to track.

3. In Google Analytics, "attribution" most commonly refers to:

   Assigning which conversions should be tracked for your site or mobile app
   Assigning which marketing channels get credit for conversions
   Assigning the value of an ecommerce purchase
   Assigning which property you want to collect data in for each of your websites and apps

4. Which of the following are metrics?

   Check all that apply.
   Site Search Term
   Source
   Avg. Time on Page
   Goal Conversion Rate

5. Which of the following are dimensions?

   Check all that apply.
   Medium
   Event Category
   Bounce Rate
   Ad Content

6. By default, when does a user's session (or "visit") end according to Google Analytics?

   After 30 minutes, regardless of how active the user is on your website
   The session ends once the user opens another window in the browser
   The session ends once the user is inactive for 30 minutes or more
   Immediately when the user closes the browser

7. Which of the following Google Analytics tools would you use to permanently exclude website traffic from your internal employees from your reports?

   A filter in a standard report that you apply after the data is processed
   A filter in a Custom Report that you apply after the data is processed
   The Plot Rows feature that you apply after the data is processed to show internal employee traffic versus customer traffic
   A filter that you create in the Admin settings and apply to your report view

8. True or False. If you make a mistake implementing a filter you can always correct it by fixing the filter and reprocessing the historical data.

   True
   False

9. Which of the following is NOT a standard Google Analytics campaign variable?

   utm_adgroup
   utm_source
   utm_term
   utm_content

10. Which of the following traffic source / medium combinations would NOT be detected by Google Analytics automatically and would require manual tagging for customization?

    google / organic
    nytimes.com / display
    wikipedia.com / referral
    direct / (none)
    bing.com / organic

11. What do you need to do to track interactions that happen within a page of your website, like downloading a PDF, or clicking "play" and "stop" on an embedded video player?

    Nothing. These interactions are automatically tracked by Google Analytics.
    Have a developer implement Event Tracking code for each interaction you want to track.
    Adjust your account settings to indicate which interactions should be tracked.
    Use campaign link tagging to identify users who complete particular interactions on your site.

12. Add campaign link tags to the URL http://www.mysite.com/home so that traffic to the link would show in the All Traffic report as "coupon / email" and in the Campaigns report as "springsale". Enter the tagged URL here.

13. You own three different websites that operate independently but are all a part of the same company. Which of the following is the best way to set up your Google Analytics account for these sites?

    Create three different accounts, one for each website, so that no account settings overlap for the sites.
    Create three different properties, one for each website, so that each site has its own unique tracking code.
    Create three different views under the same property (one for each website) so that the data for all three sites is aggregated in your reports.
    None of these options will work.

14. Which of the pages below would match a goal with the following settings: Destination begins with /orderconfirmed

    Check all that apply.
    www.mystore.com/orderconfirmed.html
    www.mystore.com/shirts/orderconfirmed.html
    www.mystore.com/orderconfirmed/shirts.html
    www.mystore.com/orderconfirmed.html?id=153

15. Which of the following are reasons to implement Ecommerce tracking in addition to Goals?

    Check all that apply.
    To see which campaigns lead to the sale of particular products
    To monetize goals such as newsletter sign-ups
    To track revenue generated by the website
    To enable an online payment system

16. A user visits your website and subscribes to your newsletter, which you are tracking as a Goal. The user's colleague then immediately subscribes to the same newsletter using the same computer and browser. How many conversions will be recorded in Google Analytics?

    0
    1
    2

17. Within a 30-day period a user visits your website first from a social media ad, then from a banner ad on a news site, and then from a paid search ad. On the final visit the user submits a "Contact" form that you track as a Goal conversion. Which of the following statements are true about how the user's activity will be reported?

    Check all that apply.
    The social media ad will get all the credit for the conversion because it was the first source that brought the user to your site.
    The social media ad and the banner ad will be given credit in the Multi-Channel Funnels reports as "assisting interactions."
    In the All Traffic report all three traffic sources will get credit for the conversion.
    In the All Traffic report only the paid search ad will get credit for the conversion.

18. You have been asked to find opportunities to increase the number of users who complete the three-step account sign-up process on your site. Which of the three following analyses would be most useful for your investigation?

    Choose three.
    Using the All Traffic report to identify which traffic sources have the highest conversion rate.
    Using the Landing Pages report to identify which landing pages have the highest conversion rate.
    Using the All Pages report to identify which pages have the most pageviews.
    Using the Goal Flow report to identify which of the three steps has the highest drop-off rate.

19. Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

    Check all that apply.
    Keyword report
    Site Search report
    Matched Search Queries report
    Search Engine Optimization report

20. You want to create a report in Google Analytics that shows you the Visits and Ecommerce Conversion Rate broken out by both the dimensions Medium and City. How could you create this report?

    Check all that apply.
    Adjust the primary dimension of the Locations report to "City" and add a secondary dimension of "Medium." Then switch the metric group to "Ecommerce."
    Adjust the primary dimension of the All Traffic report to "Medium" and add a secondary dimension of "City." Then switch the metric group to "Ecommerce."
    Create a Custom Report with the dimensions "Medium" and "City" and the metrics "Visits" and "Ecommerce Conversion Rate."
    You can find this data in the default Locations report without adjusting any settings.
    It is not possible to create this report in Google Analytics.
    
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Mobile App Analytics Fundamentals (Assessment 4)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 4) Certification

Assessment - 4

Which of these issues represent potential roadblocks for maximizing app revenue?
(select all that apply)
 Overly-complex registration process
 Game level that users cannot pass
 Technical issue in the purchasing process
 Technical issues on particular devices

Given the following report, which screen would you check first to fix potential roadblocks?

 Level 1
 Level 2
 Level 3
 Level 4

Given the following report, which app version appears to have introduced a new technical issue?

 3.0.10
 3.0.11
 3.0.12
 3.0.13

The Loyalty report shows:
 How frequently users spent money in an app
 How frequently users returned to an app
 How often users invited their friends to an app
 How often users passed a level in an app

The Recency report shows:
 How much time has passed since a user spent money in an app
 How much time has passed since a user started a new game in an app
 How much time has passed since a user launched an app
 How much time has passed since a user’s last app session

Which of the following are strategies to re-engage existing users of your app?
(select all that apply)
 Email marketing
 Push notifications
 Remarketing campaigns
 Editing your apps marketplace page

In order to enable Remarketing in Google Analytics, you must:
 Download the Remarketing SDK
 Update your Google Analytics tracking code
 Request permission from Google to use Remarketing
 Tag your marketing campaigns with URL parameters

Audience Lists in Remarketing can do which of the following:
(select all that apply)
 Target ads to groups of users based on common attributes
 Provide a list of your users’ favorite apps
 Target ads to groups of users based on previous actions in your app
 Allow you to create your own targeting lists using existing Analytics segments

When creating an Audience List in Analytics, you can use one of these pre-defined audiences:
(select all that apply)
 All users to your website or app
 Users that visit a specific page or area of your website or screen of your app
 Users who complete a specific goal conversion
 New users that Google determines to be viable candidates through machine learning


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Mobile App Analytics Fundamentals (Assessment 3)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 3) Certification

Assessment -3

Which group of reports includes data about app screens, interactions within a screen, and the crashes and exceptions users encounter?
 Audience reports
 Acquisition reports
 Behavior reports
 Conversion reports

Google Analytics screen tracking collects the following data:
(select all that apply)
 How many times users click buttons on specific screens
 The name of each screen that users view
 Which buttons users click within specific screens
 How many times users view each screen

What Google Analytics tracking feature can you use to track specific interactions within a screen of your app?
 Screen tracking
 Event tracking
 Crashes & Exceptions
 Enhanced Ecommerce
(The tracking feature you can use to track specific interactions within an app screen is called “event tracking.”)

When tracking an event, we recommend you set up at least these three parameters:
 Label, Value, and Category
 Action, Label, and Value
 Category, Value, and Label
 Category, Action, and Label

If a user clicks a button with event tracking 4 times in one session and 4 times in another session, the total number of Unique Events will be counted as:
 1 Unique Event
 2 Unique Events
 4 Unique Events
 8 Unique Events

Why is it important to be selective when choosing which events to track?
(select all that apply)
 You might bias where users click in your app
 You might exceed Google Analytics data collection limits for a session
 You want to avoid incomplete session data
 You can only track 10 unique event categories with Google Analytics
(You should be selective about choosing what events to track so you don’t exceed Google Analytics data collection limits and avoid incomplete session data.)

Custom Dimensions and Metrics in Google Analytics allow you to:
 Change the default dimension/metric names in your Google Analytics reports
 Collect data that’s not automatically captured through Google Analytics
 Upload your own user behavior data to Google Analytics
 Predict how much money users will spend in your app
(Custom Dimensions and metrics let you collect data that’s not automatically captured through Google Analytics.)

Which of the following are examples of dimensions?
(select all that apply)
 Mobile Device
 Bounce Rate
 New Visits
 Screen Resolution

Which of the following are examples of metrics?
(select all that apply)
 Exits
 Time on Page
 Operating System
 Session Duration

Enhanced Ecommerce reports can show:
(select all that apply)
 The names of top selling products
 The revenue from each product
 The reason a user returned a product
 The percentage of shopping cart drop-offs

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Mobile App Analytics Fundamentals (Assessment 2)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 2) Certification

Assessment - 2

Which type of ad appears on Google search engine result pages based on users’ search terms?
 Search ads
 Display ads
 Social ads
 Email sponsorships

Which type of ad appears appears as a banner on websites, videos, or within other apps?
 Search ads
 Display ads
 Social ads
 Email sponsorships

What is the term for targeting ads to users who have previously visited your website or app?
 Re-engaging
 Double-targeting
 Remarketing
 Re-advertising

To view AdWords data in your Google Analytics reports you must first:
(select all that apply)
 Link your AdSense and AdWords accounts
 Link your AdWords and Google Analytics accounts
 Enable geo-tagging
 Enable auto-tagging

Select one reason that apps marketplace data might appear as “not set” in Google Analytics:
 You have not correctly connected your Analytics account to AdMob
 The app marketplace doesn’t support the App Installer ID
 You have not associated your app to your app marketplace
 You have exceeded data limits in Analytics

Which report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent?
 Sources report
 App Marketplace report
 New Users report
 AdWords Campaigns report

Which report shows how users moved through the acquisition process including marketplace views, installs, and drop-offs?
 App Overview report
 Audience reports
 Behavior Flow report
 Google Play Referral Flow report

Which report shows an overview of users who launched your app for the first time?
 Active Users report
 New Users report
 App Versions report
 New vs Returning report

What is the term for separating distinct groups of users in Google Analytics to compare their similarities and differences?
 Grouping
 Separation
 Segmentation
 Bucketing

Audience report data can help you:
(select all that apply)
 Understand common characteristics of your audience
 Design better demographic targeting for your advertising campaigns
 Improve your users’ app experience based on language or geography
 Identify new apps or websites you can use to advertise your mobile app

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Mobile App Analytics Fundamentals (Assessment 1)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 1) Certification

Assessment -1

Which tool can you use to advertise your app on the Google Search results page and the Google Display Network?

 AdMob

 AdWords 

 AdSense

 Analytics

(AdWords allows you to advertise on both the Google Search results page and GDN.)

Which tool can you use to advertise your app within other apps?

 AdMob

 AdWords

 AdSense

 Analytics

(AdMob can let you run ads for your app inside other apps.)

Which tool can you use to publish ads directly within your app?

 AdMob

 Google AdWords

 Google AdSense

 Google Analytics

(In addition to running ads in other apps, AdMob also lets you host advertising within your own app.)

Which tool can you use to measure user behavior within your app?

 AdMob

 Google AdWords

 Google AdSense

 Google Analytics

(Google Analytics is the only one of these tools that lets you measure user behavior in your app.)

What is a “session” in Google Analytics?

 The number of times a user clicks an app to open it

 The number of times a user exits an app

 The period of time when a user actively engages with an app

 The number of times a user starts a new level within a gaming app

(A session is that period of time when a user is actively engaging with an app.)

Which monetization model would you use to let users download an app for free and then pay to unlock features?

 Paid app download

 In-app purchases

 In-app ads

 Freemium

(Freemium is the term for the monetization model where users download a free app and then pay for additional features.)

What is the term for an action you want users to perform in your app in order to advance your business goals?

 Conversion

 Interaction

 Reward

 Point-of-sale

(Conversions are the actions you want users to perform in your app to achieve your business goals.)

What is a Goal in Google Analytics?

 A Goal sets a target ranking for your app’s position on an app marketplace

 A Goal allows you to define and measure conversions

 A Goal allows users to set target scores to challenge themselves

 A Goal is equivalent to earning one point in a gaming app

(A Goal lets you define and measure conversions in Google Analytics.)

Which SDK can provide your app access to the entire suite of Google Services such as Google Analytics and Google Maps?

 Android SDK

 Analytics SDK

 Google Play Services SDK

 Android Studio

(The Google Play Services SDK provides access to the entire suite of Google Services for apps.)

Which tool lets app developers push data collection tag updates without having to publish a new version of the app to a marketplace?

 Android SDK

 Analytics SDK

 Android Studio

 Google Tag Manager

(Google Tag Manager lets you push collection tag updates without having to publish a new version of your app to a marketplace every time.)


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Google Analytics Platform Principles (Final Assessment Answers)

PLEASE NOTE: Don't just skip through the course, take the exam and cheat at it just to scam a "diploma". There's literally no reason to! You can take the course as many times as you want! There's no penalty!!! Take the damn course and learn something! Only use the answer key below if you are hopelessly stuck and can't something out!

If you have trouble with the questions below, go check out the course first!.


1. What are the four main components of the Google Analytics platform? (select all that apply)
Collection
Configuration
Continuation
Processing
Progressing
Recollection
Reporting

The answer to question 1 is: A, B, D, G "Collection, Configuration, Processing, Reporting"


2. The tracking code in Google Analytics: (select all that apply)
connects data to your specific Google Analytics account
sends data back to your Google Analytics account for reporting
tracks changes in your AdWords account
identifies new and returning users

The answer to question 2 is: A, B, D, "connects data to your specific Google Analytics account, sends data back to your Google Analytics account for reporting, identifies new and returning users"


3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?
Software Development Kit
JavaScript Tracking Code
The Measurement Protocol
HTML

The answer to question 3 is: C "The Measurement Protocol"


4. Google Analytics can only recognize returning users on websites, not on mobile apps.
  True   False

The answer to question 4 is: "FALSE"


5. During data processing, Google Analytics:
transforms your raw data from collection according to your configuration settings
aggregates your data into database tables
imports data from other sources you've defined, like Google AdWords or Webmaster Tools
organizes hits into sessions

The answer to question 5 is: A, B, C, D "transforms your raw data, aggregates your data into database tables, imports data from other sources you've defined, organizes hits into sessions "


6. A session in Google Analytics consists of:
the reports generated by users over a specific period of time
interactions or hits from a specific user for all time
interactions or hits from a specific user over a defined period of time
a group of users getting together in person to discuss Analytics

The answer to question 6 is: C "interactions or hits from a specific user over a defined period of time"


7. How can you add data to Google Analytics from other sources? (select all that apply)
By linking your AdWords account to Google Analytics to import your advertising data
By downloading your data from Webmaster Tools and manually importing it into Google Analytics  By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”
By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns

The answer to question 7 is: A, C, D


8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)
Sessions
Channel Groupings
Filters
Users
Goals
Interactions

The answer to question 8 is: B, C, E "Channel Groupings, Filters, Goals"


9. Which of the following are dimensions in Google Analytics? (select all that apply)
Campaign
Visits
Time on Page
City
Browser
Language
Pageviews
Unique Visitors

The answer to question 9 is: A, D, E, F "Campaign, City, Browser, Language"


10. You can combine any metric with any dimension in a Google Analytics report.
True False

The answer to question 10 is: "False"


11. When does Google Analytics sample data for reporting?
When the data you request has already been calculated in the aggregate tables
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
When the report is pulled at the end of the high traffic week
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits

The answer to question 11 is: B "When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits"


12. You've discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?
Have your site developers create a new version of your website for internal users only that doesn't have the tracking code
Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
Have your account administrator reprocess the data in your account to exclude internal users
There's not a way to prevent the internal traffic from showing in your reports.

The answer to question 12 is: B "Have your account administrator configure a Filter that excludes internal traffic from being included in your report views"


13. You've discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)
The data for the Product pages wasn't collected because tracking code wasn't placed on those pages of the site
Google Analytics doesn't collect data from eCommerce sites
During processing Google Analytics sampled out the Product pages from your reports
A filter applied during processing was configured to remove Product pages data from your reports

The answer to question 13 is: A, D "tracking code wasn't placed on those pages, A filter applied during processing was configured to remove Product pages data from your reports"


14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
Add a Goal that tracks when a user lands on your site homepage
Add a Filter to exclude users who don't watch a video on your site
Adjust the session timeout length to be greater than 45 minutes so that the session doesn't automatically timeout while a user is watching a long video on the site
Create a Content Grouping that groups together all of your video pages in your reports

The answer to question 14 is: C "Adjust the session timeout length to be greater than 45 minutes"


15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)
Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
Create a dashboard directly in the Google Analytics user interface and share it with your team
It's not possible to create a dashboard using Google Analytics data

The answer to question 15 is: B, C " Use the Google Analytics reporting APIs to automatically send data, Create a dashboard directly in the Google Analytics user interface"


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