Mobile App Analytics Fundamentals (Assessment 2)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 2) Certification

Assessment - 2

Which type of ad appears on Google search engine result pages based on users’ search terms?
 Search ads
 Display ads
 Social ads
 Email sponsorships

Which type of ad appears appears as a banner on websites, videos, or within other apps?
 Search ads
 Display ads
 Social ads
 Email sponsorships

What is the term for targeting ads to users who have previously visited your website or app?
 Re-engaging
 Double-targeting
 Remarketing
 Re-advertising

To view AdWords data in your Google Analytics reports you must first:
(select all that apply)
 Link your AdSense and AdWords accounts
 Link your AdWords and Google Analytics accounts
 Enable geo-tagging
 Enable auto-tagging

Select one reason that apps marketplace data might appear as “not set” in Google Analytics:
 You have not correctly connected your Analytics account to AdMob
 The app marketplace doesn’t support the App Installer ID
 You have not associated your app to your app marketplace
 You have exceeded data limits in Analytics

Which report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent?
 Sources report
 App Marketplace report
 New Users report
 AdWords Campaigns report

Which report shows how users moved through the acquisition process including marketplace views, installs, and drop-offs?
 App Overview report
 Audience reports
 Behavior Flow report
 Google Play Referral Flow report

Which report shows an overview of users who launched your app for the first time?
 Active Users report
 New Users report
 App Versions report
 New vs Returning report

What is the term for separating distinct groups of users in Google Analytics to compare their similarities and differences?
 Grouping
 Separation
 Segmentation
 Bucketing

Audience report data can help you:
(select all that apply)
 Understand common characteristics of your audience
 Design better demographic targeting for your advertising campaigns
 Improve your users’ app experience based on language or geography
 Identify new apps or websites you can use to advertise your mobile app

For Google AdWords Certification and Google Analytics Certification contact me!

Mobile App Analytics Fundamentals (Assessment 1)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 1) Certification

Assessment -1

Which tool can you use to advertise your app on the Google Search results page and the Google Display Network?

 AdMob

 AdWords 

 AdSense

 Analytics

(AdWords allows you to advertise on both the Google Search results page and GDN.)

Which tool can you use to advertise your app within other apps?

 AdMob

 AdWords

 AdSense

 Analytics

(AdMob can let you run ads for your app inside other apps.)

Which tool can you use to publish ads directly within your app?

 AdMob

 Google AdWords

 Google AdSense

 Google Analytics

(In addition to running ads in other apps, AdMob also lets you host advertising within your own app.)

Which tool can you use to measure user behavior within your app?

 AdMob

 Google AdWords

 Google AdSense

 Google Analytics

(Google Analytics is the only one of these tools that lets you measure user behavior in your app.)

What is a “session” in Google Analytics?

 The number of times a user clicks an app to open it

 The number of times a user exits an app

 The period of time when a user actively engages with an app

 The number of times a user starts a new level within a gaming app

(A session is that period of time when a user is actively engaging with an app.)

Which monetization model would you use to let users download an app for free and then pay to unlock features?

 Paid app download

 In-app purchases

 In-app ads

 Freemium

(Freemium is the term for the monetization model where users download a free app and then pay for additional features.)

What is the term for an action you want users to perform in your app in order to advance your business goals?

 Conversion

 Interaction

 Reward

 Point-of-sale

(Conversions are the actions you want users to perform in your app to achieve your business goals.)

What is a Goal in Google Analytics?

 A Goal sets a target ranking for your app’s position on an app marketplace

 A Goal allows you to define and measure conversions

 A Goal allows users to set target scores to challenge themselves

 A Goal is equivalent to earning one point in a gaming app

(A Goal lets you define and measure conversions in Google Analytics.)

Which SDK can provide your app access to the entire suite of Google Services such as Google Analytics and Google Maps?

 Android SDK

 Analytics SDK

 Google Play Services SDK

 Android Studio

(The Google Play Services SDK provides access to the entire suite of Google Services for apps.)

Which tool lets app developers push data collection tag updates without having to publish a new version of the app to a marketplace?

 Android SDK

 Analytics SDK

 Android Studio

 Google Tag Manager

(Google Tag Manager lets you push collection tag updates without having to publish a new version of your app to a marketplace every time.)


For Google AdWords Certification and Google Analytics Certification contact me!