Mobile App Analytics Fundamentals (Assessment 3)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 3) Certification

Assessment -3

Which group of reports includes data about app screens, interactions within a screen, and the crashes and exceptions users encounter?
 Audience reports
 Acquisition reports
 Behavior reports
 Conversion reports

Google Analytics screen tracking collects the following data:
(select all that apply)
 How many times users click buttons on specific screens
 The name of each screen that users view
 Which buttons users click within specific screens
 How many times users view each screen

What Google Analytics tracking feature can you use to track specific interactions within a screen of your app?
 Screen tracking
 Event tracking
 Crashes & Exceptions
 Enhanced Ecommerce
(The tracking feature you can use to track specific interactions within an app screen is called “event tracking.”)

When tracking an event, we recommend you set up at least these three parameters:
 Label, Value, and Category
 Action, Label, and Value
 Category, Value, and Label
 Category, Action, and Label

If a user clicks a button with event tracking 4 times in one session and 4 times in another session, the total number of Unique Events will be counted as:
 1 Unique Event
 2 Unique Events
 4 Unique Events
 8 Unique Events

Why is it important to be selective when choosing which events to track?
(select all that apply)
 You might bias where users click in your app
 You might exceed Google Analytics data collection limits for a session
 You want to avoid incomplete session data
 You can only track 10 unique event categories with Google Analytics
(You should be selective about choosing what events to track so you don’t exceed Google Analytics data collection limits and avoid incomplete session data.)

Custom Dimensions and Metrics in Google Analytics allow you to:
 Change the default dimension/metric names in your Google Analytics reports
 Collect data that’s not automatically captured through Google Analytics
 Upload your own user behavior data to Google Analytics
 Predict how much money users will spend in your app
(Custom Dimensions and metrics let you collect data that’s not automatically captured through Google Analytics.)

Which of the following are examples of dimensions?
(select all that apply)
 Mobile Device
 Bounce Rate
 New Visits
 Screen Resolution

Which of the following are examples of metrics?
(select all that apply)
 Exits
 Time on Page
 Operating System
 Session Duration

Enhanced Ecommerce reports can show:
(select all that apply)
 The names of top selling products
 The revenue from each product
 The reason a user returned a product
 The percentage of shopping cart drop-offs

For Google AdWords Certification and Google Analytics Certification contact me!

Mobile App Analytics Fundamentals (Assessment 2)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 2) Certification

Assessment - 2

Which type of ad appears on Google search engine result pages based on users’ search terms?
 Search ads
 Display ads
 Social ads
 Email sponsorships

Which type of ad appears appears as a banner on websites, videos, or within other apps?
 Search ads
 Display ads
 Social ads
 Email sponsorships

What is the term for targeting ads to users who have previously visited your website or app?
 Re-engaging
 Double-targeting
 Remarketing
 Re-advertising

To view AdWords data in your Google Analytics reports you must first:
(select all that apply)
 Link your AdSense and AdWords accounts
 Link your AdWords and Google Analytics accounts
 Enable geo-tagging
 Enable auto-tagging

Select one reason that apps marketplace data might appear as “not set” in Google Analytics:
 You have not correctly connected your Analytics account to AdMob
 The app marketplace doesn’t support the App Installer ID
 You have not associated your app to your app marketplace
 You have exceeded data limits in Analytics

Which report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent?
 Sources report
 App Marketplace report
 New Users report
 AdWords Campaigns report

Which report shows how users moved through the acquisition process including marketplace views, installs, and drop-offs?
 App Overview report
 Audience reports
 Behavior Flow report
 Google Play Referral Flow report

Which report shows an overview of users who launched your app for the first time?
 Active Users report
 New Users report
 App Versions report
 New vs Returning report

What is the term for separating distinct groups of users in Google Analytics to compare their similarities and differences?
 Grouping
 Separation
 Segmentation
 Bucketing

Audience report data can help you:
(select all that apply)
 Understand common characteristics of your audience
 Design better demographic targeting for your advertising campaigns
 Improve your users’ app experience based on language or geography
 Identify new apps or websites you can use to advertise your mobile app

For Google AdWords Certification and Google Analytics Certification contact me!