Google Tag Manager Fundamentals (Assessment 4)

Assessment 4

1. In order to create an AdWords Conversion tracking tag in Tag Manager, you must first get what from your AdWords account?

   (select all that apply)
   

    AdWords Account number
    Conversion Label
    Conversion ID
    Conversion Property

2. If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?

    A built-in Referrer variable that records conversion URLs
    A user-defined variable that records conversion amount
    The median amount users spend according to Analytics
    The projected amount users will spend according to Analytics

3. What two pieces of information does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

   (select all that apply)
   

    Hit and session attributes collected via the Data Layer
    Products the user has +1’d in Google Plus
    User information from the Analytics cookie
    Hit and session attributes collected from AdWords

4. To set up Dynamic Remarketing, you must do which of these things?

   (select all that apply)
   

    Link your AdWords and Google Analytics accounts
    Enable Analytics’ advertising features
    Set up Data Layer variables in Tag Manager
    Create Custom Dimensions in Google Analytics
    Create Custom Metrics in Google Analytics

5. What business information does AdWords use to generate dynamic ads based on a user’s past interactions with products and services on a website?

    Browser cookies
    Javascript methods
    Dynamic attributes
    User profiles

6. Where can you find a complete list of business vertical-attribute information for Google Analytics?

    The Google Analytics Help Center
    The Google Analytics Admin area
    The Tag Manager Admin area
    The AdWords Admin area

7. For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?

    Custom Metrics
    Custom Dimensions
    Enhanced Ecommerce
    Event tracking

8. For Dynamic Remarketing, what kind of variable will you need to set up in Tag Manager to collect information in the Data Layer?

    Constant variable
    Data Layer variable
    AdWords variable
    Event variable

9. For Dynamic Remarketing, if you wish to communicate information from the Data Layer to AdWords when a user adds a product to their shopping cart without refreshing the page, what kind of Analytics track type would you use?

    Pageview
    Event
    Transaction
    Social

10. For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

     Page URL
     Referrer
     Click Classes
     Page Hostname 

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