Even if you manage to get lots of backlinks in a natural way, it is never a bad idea to welcome additional quality inbound
links. There are several ways for acquiring backlinks which may be
ethical while other ways may be illegitimate and unacceptable and can
lead to your site being penalized in the long run. The legitimate ways
of getting backlinks include directory submissions, forum posting, linking to
other blogs, press releases, etc. Among the unacceptable ways are
linking to link farms, buying links in large quantities, getting linked
to websites hosting illegal content, linking to other websites that
belong to the same person, etc.
To start building backlinks, the first step would be to identify sites from where you can
acquire quality backlinks. This can be done with the help of
Backlink Builder tool which generates a list of websites on entering keywords. Once you get the list of
potential sites where you can post messages, articles, or backlinks to
your website, the choice is up to you to visit these sites and start
posting your content along with an inbound link to your website in it.
You may have a question about how websites generated by the backlink building tool can provide backlinks free of cost. The answer to your question simply lies in the
fact that such sites need content for their site. With you posting and
feeding them with content without getting paid for it, helps you to get
free quality backlinks in return from them. It is like free trading
where you offer something required by others for free and get what you
want for free. However, this free trading lasts as long as you post your
content to sites that are respected and also as long as you do not end
up posting fake content.
Below are some of the most successful methods that can be used to build backlinks.Directory Submission:
Getting your site listed in various directories is one of the basic steps that you should start with in your efforts
to build backlinks. It may be unlikely to get any significant traffic through directories; however, the idea here is to get backlinks to improve your page ranking.
There
are several directories to which your site can be submitted. These can
range from general directories, blog directories, SEO friendly directories to non-reciprocal directories (directories that allow you
to list your website in their directory even if you do not link back to
them). Additionally, it is important that you submit your site to only
those directories that have a high page rank.
It is also
important to know that listing a site in directories is a time consuming
process as it requires you to first find out quality directories to
which you want to submit your site. Once this is done, you have to search through the categories and sub categories in these directories to find
out the specific category to which your website belongs. Therefore,
keeping the time constraint in mind, it is a good idea to hire a
professional SEO company that provides directory submission services so
that you can save time and concentrate your efforts and resources on
your other core business functions.
Forum or Blog Posting and Article Directories:
Forum
posting and Blog posting is another way of getting quality backlinks to
your site because search engines usually index forums as well. Getting
backlinks from blogs or forums that are reputed can be very helpful.
However, at times there could be a possibility of your post being edited
or deleted by the forum administrator if they find that your posting
does not adhere to the forum policy. Moreover, there may be times when
the administrators may not allow any links in posts until they are
totally relevant.
While posting in forums and
blogs can be done
faster and require lesser efforts, submission of articles to various
directories can take a very long time since articles are longer when
compared to posts and also involve a though process to write them.
However, it would still be worth the time and effort in the long run.
Press Releases and News Announcements:
Though
this is not a day to day practice to build quality backlinks, it does
fetch good results if done the right way. There are several websites out
there which publish press releases or news announcements free of cost
or may charge a fee. A press release that is well written can boost
visitor traffic to your site and also a backlink from a reputed site to
your site is a value addition to your entire SEO efforts. However, a
press release can be used as a medium only if there is something
newsworthy. That is the reason why press releases and news announcements
do not factor in as a daily way to build backlinks.
Content Exchange:
Content
exchange can also be very helpful in getting you quality backlinks. For
example, you can provide free RSS feeds to websites that are interested
in them. When your RSS feed gets published by the other site, you will
get an inbound link to your website. This will also drive a lot of
visitor traffic that will visit your website to get more details on the
headlines and abstract they read on this other site.
Creating Quality Content:Creating
professional and quality content is also very important to get more
backlinks to your site. This is because content that is well written is
always noticeable and there would be more number of people who would
want to link to it.
Leaving Comments:
To create awareness
and get visibility for your site, you can also leave comments on others
blogs. Leaving comments that are appealing to read will always have a
good chance of drawing the attention of more people to your site.
Practices to Avoid While Building Backlinks:There
are several ways in which links can be built, however, it is important
to realize that certain link building ways can ruin your SEO efforts.
One such practice to avoid is link exchange, wherein, when you place a
link on another website, that website in return will place a backlink to
your website. There are a few things to be considered with this concept
of link exchanging. First is the ratio between inbound and outbound
links. Having more outbound links than inbound links is not good.
Second, there could be a possibility of your link partner being a link
farm. In this case, your site can get penalized or banned by search
engines as link farms are considered as unethical SEO practice.
Additionally,
you must also be careful about linking to sites that are suspicious or
host illegal content. Though search engines will not penalize you for
having backlinks from such websites, since you do not have control over
what they link to, linking with such sites can ruin your SEO efforts.
