Google Tag Manager Fundamentals (Assessment 3)

Assessment 3

1. To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?

   (select all that apply)
   

    Google Analytics Enhanced Ecommerce
    The Data Layer
    A Data Layer variable
    A Google Analytics tag with a Custom Dimension

2. The Data Layer “push method” allows you to do what?

    Push data from Google Analytics to your website
    Push data from your website into the Data Layer
    Push data from AdWords to the Data Layer
    Push data from one Tag Manager account to another

3. To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?

   (select all that apply)
   

    Google Analytics Enhanced Ecommerce
    The Data Layer
    A Data Layer variable
    A Google Analytics tag with a Custom Metric

4. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

    The Tag Manager account ID
    The Analytics property ID
    A Javascript push method
    The Custom Dimension index number

5. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

    The Tag Manager account ID
    The Analytics property ID
    A Javascript push method
    The Custom Metric index number

6. If you want to track Submit button clicks using an event trigger, what event type should you choose?

    Click
    Form
    Page View
    History Change

7. In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?

    Clicking a Submit button
    Clicking the Play button for a video
    Making a menu selection
    Closing a webpage

8. If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?

    Page Path variable
    URL variable
    Click Classes variable
    DOM element

9. If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?

    Url Port
    Url Query
    Url Fragment
    Url Path

10. If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?

     Built-in Event variable
     Built-in Element variable
     Built-in Click Classes variable
     Built-in Click Target variable 
    
    
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