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Tuesday, July 22, 2014

Yes, I got hired through LinkedIn. #TrueStory

Amit Giri - Yes, I got hired through LinkedIn. #TrueStory
As a Digital Marketing Professional it’s make you feel good when got hired through LinkedIn, a business-oriented social networking service which mainly used for professional networking. It’s a nice experience for me and wants to share with you all.

I was working fine in a nice company named as Chakra Systems and a sister company of Chakra Systems which is a Digital Marketing Company with good working environment included colleagues and boss. But due to some personal reasons I was looking for job location change and here things changes.

As a Digital Marketing professional I was trying to communicate with people over LinkedIn obviously before that I was having already an updated LinkedIn profile with well defined work profile and suitable keywords.
Due to daily activities and suitable keywords my profile was more viewable while searching in LinkedIn. On an average basis I use to get daily 8 – 12 message related to various thing included promotion as well as job opening in local location (Bangalore) and in my preferred location (Delhi NCR) too.

So I got a chance to connect with one of the best Software Company’s (located in Delhi NCR) HR Manager and HR manager shared my profile with his CEO then CEO shared a message about the job opening in his company related to my profile asked to revert if I am interested for the same. After that I replied as I was looking for location change then HR took my updated resume and scheduled the preliminary telephonic interview. After that I got an assignment from the CEO to make a digital marketing plan for given software product (which showed my skills). Later HR scheduled multiple telephonic and Skype interviews (due to location difference) with various senior people with whom I need to work with and finally the offered me a job. I accepted the offer and moved for the rest of the process.

It was a quite great experience for me to get hired through LinkedIn. If you want any help to get a job with LinkedIn just share a message so I can provide the some tips / solutions / my views on the same. Any suggestions for me are welcomed in any of area I need to improve. Looking for various comments as a support from your side.

Thursday, June 5, 2014

What is Google New Rich Snippets Penalty: Updated Caution from Google for SEO Analysts

Recently Google has started issuing manual penalty for websites based on the genuineness of the rich snippet. They are mostly targeting websites with fake and spam looking rich snippet. Few of the websites have started getting an alert message in their website tools from Google. The displayed message reads:
“Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google’s Rich Snippet Quality guidelines.”

What are Rich Snippets?
Rich snippets are designed to summarize the content of a page, making it easier for users to understand what the page is about in search results.  If website managers are considering in utilizing the rich snippets feature, then the user must evaluate if the information provided will be helpful for the search seekers in choosing among various search results.

Tools to avoid Google’s manual penalty for spam/fake snippets

  • Checking for errors/issues in websites

Check out the structured data in the webmaster tools to find out any errors or issues related to the website.
Google's new snippets penalty
  • Rich Snippets testing tool

Please find the rich snippets testing tool here. This tool will help you to check your markup and helps in making sure Google extracts the Structured Data.

Mistakes to be avoided

  1. Hidden snippets: Hiding website snippets content to visitors is the common mistake. This is what Google potentially considers as spam.
  2. Snippet data matching the web page: It is better to make sure the Structured Data matches with the web page Content.
  3. Using correct Nesting:  Please follow Google’s guidelines for nesting items while using nested Structured Data.