AdWords Keyword Tools Are Not Always Correct!

I'm sure by now that everyone who reads here knows the AdWords Keyword Tool is showing numbers instead of the graphs it would show just a few weeks back. I think one of the big questions on everyone's mind is just how accurate is the data being shown? I decided to take a look in a few accounts I have access to and found at least keyword that seems to meet all the criteria I would use for a test. I found one in particular that was live in November, and the AdWords Keyword Tool does reference November data.

Here are a few details:

- The keyword is exact match.
- 100% impression share for November.
- It's opted in Google + Search Network
- US targeting

When logged into the account the keyword tool indicates that the approximate November search volume was 44,830. That estimate is based on exact match and the correct location targeting. Here's what surprised me - the actual number of impressions that keyword received in November was 56,770. Do a little rounding and the estimate provided by the keyword tool comes out within 10% of the real number.

Now of course that's one keyword in one account and in no way am I trying to imply that the keyword tool will be that accurate in all cases. I'm honestly surprised though at just how accurate it is in this case.

Anyone else seeing similar numbers?

Download Free ebook pdf - Harry Potter and the Goblet of Fire

Harry Potter and the Goblet of Fire (Harry Potter Book 4) Released- 2000

Amazon.com Review

In Harry Potter and the Goblet of Fire, J.K. Rowling offers up equal parts danger and delight--and any number of dragons, house-elves, and death-defying challenges. Now 14, her orphan hero has only two more weeks with his Muggle relatives before returning to Hogwarts School of Witchcraft and Wizardry. Yet one night a vision harrowing enough to make his lightning-bolt-shaped scar burn has Harry on edge and contacting his godfather-in-hiding, Sirius Black. Happily, the prospect of attending the season's premier sporting event, the Quidditch World Cup, is enough to make Harry momentarily forget that Lord Voldemort and his sinister familiars--the Death Eaters--are out for murder.

Readers, we will cast a giant invisibility cloak over any more plot and reveal only that You-Know-Who is very much after Harry and that this year there will be no Quidditch matches between Gryffindor, Ravenclaw, Hufflepuff, and Slytherin. Instead, Hogwarts will vie with two other magicians' schools, the stylish Beauxbatons and the icy Durmstrang, in a Triwizard Tournament. Those chosen to compete will undergo three supreme tests. Could Harry be one of the lucky contenders?

But Quidditch buffs need not go into mourning: we get our share of this great game at the World Cup. Attempting to go incognito as Muggles, 100,000 witches and wizards converge on a "nice deserted moor." As ever, Rowling magicks up the details that make her world so vivid, and so comic. Several spectators' tents, for instance, are entirely unquotidian. One is a minipalace, complete with live peacocks; another has three floors and multiple turrets. And the sports paraphernalia on offer includes rosettes "squealing the names of the players" as well as "tiny models of Firebolts that really flew, and collectible figures of famous players, which strolled across the palm of your hand, preening themselves." Needless to say, the two teams are decidedly different, down to their mascots. Bulgaria is supported by the beautiful veela, who instantly enchant everyone--including Ireland's supporters--over to their side. Until, that is, thousands of tiny cheerleaders engage in some pyrotechnics of their own: "The leprechauns had risen into the air again, and this time, they formed a giant hand, which was making a very rude sign indeed at the veela across the field."

Long before her fourth installment appeared, Rowling warned that it would be darker, and it's true that every exhilaration is equaled by a moment that has us fearing for Harry's life, the book's emotions running as deep as its dangers. Along the way, though, she conjures up such new characters as Alastor "Mad-Eye" Moody, a Dark Wizard catcher who may or may not be getting paranoid in his old age, and Rita Skeeter, who beetles around Hogwarts in search of stories. (This Daily Prophet scoop artist has a Quick-Quotes Quill that turns even the most innocent assertion into tabloid innuendo.) And at her bedazzling close, Rowling leaves several plot strands open, awaiting book 5. This fan is ready to wager that the author herself is part veela--her pen her wand, her commitment to her world complete. (Ages 9 and older) --Kerry Fried --This text refers to the Hardcover edition.

Product Details

• File Size: 2398 KB
• Print Length: 734 pages
• Simultaneous Device Usage: Up to 100 simultaneous devices, per publisher limits
• Publisher: Pottermore Limited (March 27, 2012)
• Language: English
• ASIN: B00728DYCO
• Text-to-Speech: Enabled
• X-Ray: Enabled
• Lending: Not Enabled

Click here to Free Download..