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Wednesday, November 5, 2014

Mobile App Analytics Fundamentals (Assessment 4)

Here you will find the all questions and answers for Mobile App Analytics Fundamentals (Assessment 4) Certification

Assessment - 4

Which of these issues represent potential roadblocks for maximizing app revenue?
(select all that apply)
 Overly-complex registration process
 Game level that users cannot pass
 Technical issue in the purchasing process
 Technical issues on particular devices

Given the following report, which screen would you check first to fix potential roadblocks?
 Level 1
 Level 2
 Level 3
 Level 4

Given the following report, which app version appears to have introduced a new technical issue?
 3.0.10
 3.0.11
 3.0.12
 3.0.13

The Loyalty report shows:
 How frequently users spent money in an app
 How frequently users returned to an app
 How often users invited their friends to an app
 How often users passed a level in an app

The Recency report shows:
 How much time has passed since a user spent money in an app
 How much time has passed since a user started a new game in an app
 How much time has passed since a user launched an app
 How much time has passed since a user’s last app session

Which of the following are strategies to re-engage existing users of your app?
(select all that apply)
 Email marketing
 Push notifications
 Remarketing campaigns
 Editing your apps marketplace page

In order to enable Remarketing in Google Analytics, you must:
 Download the Remarketing SDK
 Update your Google Analytics tracking code
 Request permission from Google to use Remarketing
 Tag your marketing campaigns with URL parameters

Audience Lists in Remarketing can do which of the following:
(select all that apply)
 Target ads to groups of users based on common attributes
 Provide a list of your users’ favorite apps
 Target ads to groups of users based on previous actions in your app
 Allow you to create your own targeting lists using existing Analytics segments

When creating an Audience List in Analytics, you can use one of these pre-defined audiences:
(select all that apply)
 All users to your website or app
 Users that visit a specific page or area of your website or screen of your app
 Users who complete a specific goal conversion
 New users that Google determines to be viable candidates through machine learning


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