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Friday, April 4, 2014

Understanding Display Network to Increase Traffic to any Website

The Display Network is a regularly misjudged part of Google Adwords. The Display Network will demonstrate your promotions on non-inquiry pages, for example, news articles. Since pursuit site hits are a little rate of the Web, utilizing the Display Network can expand your publicizing reach enormously.

So, What is Display Network?
When you consider Google, you commonly consider seek. When its all said and done, its the head web crawler on the Web. In the event that somebody needs to direct an inquiry before they can see your commercial, then your promotion is generally shown on Google pursuit or Google look partners. However, there are commonly when somebody doesn’t need to lead an inquiry to see your promotions. In these circumstances, your advertisements are shown focused around the substance of the page or other focusing on techniques. In the event that an individual is perusing an article on a daily paper site, would it not bode well for show advertisements focused around what the article is about? Irrelevant advertisements are barely noticeable, but when the notice is identified with the article, it can help a shopper comprehend their decisions or items and administrations identified with that article.

Network Names: Content vs. Display
For quite a long time, the Display Network was known as the Content Network. It bodes well the advertisements are focused around the page’s substance. Google renamed this to the Google Display Network. The general business where advertisements are focused around the substance of the page is called context oriented promoting. Despite the name, substance system and Display Network mean the same thing inside Adwords.

Display Targeting Methods
Display Targeting Methods
Your ads can be triggered across the Display Network in numerous ways. First, I will walk you through the more common ways in which your ad can be displayed and the jargon associated with the targeting types, and then we will get into how to build ad groups and campaigns based on these options.

Keyword Targeting
Advertisers can use keywords in display ad groups, and Google will attempt to show your ads when your keywords match the content on the page. This is often known as contextual targeting because your ads are being displayed based on the page’s content.

Topic Targeting
As Google crawls the Web, they classify the pages they find into various topics. Advertisers can choose to show your ad based on a topic. Since topics are more general than specific keywords, topic targeting often gathers more impressions than choosing some keywords. However, because topics are not as specific as keywords, the cost per action is often higher than for keywords. Since these ads are based on the page’s content, they are also known as contextual ads.

Interest Targeting
As users search and browse the Web, Google collects data about the type of content that interests the user. Users then get classified into various interest categories based on this data. Advertisers can target users based on these classified Interests. Interest targeting is much different than contextual targeting because you are showing ads based on the user’s behavior regardless of the page content.

Placement Targeting
Placement targeting allows an advertiser to target a specific site, page, or app or even ad slottage within a site. With this method, the advertiser actively picks the site where the ad is displayed.

Remarketing allows you to show ads to a user based on their prior behavior on your website. This is a good method for showing ads to users who came to your website, showed an interest in your products or services, but did not convert.

Flexible Targeting
Flexible targeting allows an advertiser to combine the various targeting methods before an ad is displayed. For instance, instead of using just placement targeting or just keywords, an advertiser can choose to show an ad based on both criteria; that is, the user is on the managed placement and the page’s article matches the advertiser’s keywords. Because this is an advanced targeting method.

Demographic Targeting
Advertisers can also target users based on age and gender information. Since these targeting options are rarely used by themselves but are mostly used as an additional filter when flexible reach is being utilized.

There are ways of structuring your account that can help you take greater advantage of the Display Network. You can combine the targeting options or serve an ad only to those who visited your website but did not convert. In the next chapter, you will dive even further into additional features, flexible reach, and structure that will help make your display campaigns a success.